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Nonprofit Branding

Thanks to guest blogger Caryn Stein, VP at Network for Good

I’m so eager to share with you the incredible learning experience I had at the recent Nonprofit Technology Conference (NTC) . I learned all about nonprofit rebranding via Farra Trompeter, Vice President of Big Duck, and Will Nolan, Senior Vice President of Parent Project Muscular Dystrophy (PPMD). Here are a few key takeaways to help you understand the potential of brand for our causes, and knowing when it’s time for a change.

First Things First: What’s a Brand?
Your nonprofit’s brand represents your identity, your promise to donors and constituents, and the consistency of your work. The principles outlined here are relevant whether you’re shaping a first-time (intentional) brand for your organization, or you’re rebranding.

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Guest Blogger on March 25, 2015 in Branding and Messages | 0 comments
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I’m thrilled to host April’s Nonprofit Blog Carnival, and hope you’ll blog on this topic so vital to the power of our field and momentum of our causes—the methods and tools you use to stay focused, productive and happy on the job (or the barrier that keeps you from getting there).

Be specific with concrete examples so we all get what you mean.  Please email the URL of your post and a 2-3 sentence summary to nonprofitcarnival@gmail.com by Friday, April 25  to be considered!

Cover productivity, planning, and/or getting great ideas out of your head and into action. Or, if there’s specific issue, person or gap that’s blocking you from the outcomes and satisfaction you desire, please blog on that. This is the work behind our work. 

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Nancy Schwartz on March 26, 2014 in Professional Development | 7 comments
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NTEN Annual Conference #14NTC

The Nonprofit Technology Network has a refreshingly open method of designing the program for its 2014 annual conference, and the votes of folks like you are a key part of it.

I’ve partnered with some fantastic experts on these two sessions and hope you’ll to help bring them to life by voting for them today. Voting closes Wednesday, July 31 so vote now please!

Marketing & Fundraising Meet & Greet

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Nancy Schwartz on July 18, 2013 in Professional Development | 0 comments
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Join me, Big Duck’s Sarah Durham and brand brain Larry Checco Wed., 12/17 to learn how to make sure your org’s brand shines through the deluge of messages and media out there.

We’ll guide you to do so in this info-packed hour-long webinar sponsored by FundRaising Success, Wednesday, December 17th, 2pm eastern/11 pacific.

You’ll learn: 1) How to establish a strong, memorable brand for your organization; 2) How to create a powerful tag line that will bolster your organization’s brand; and 3) How to monitor consistency of your brand across channels.

Come to this session armed with your questions about branding, to be answered in a live Q&A segment.

Register now. Slots are limited and going fast.

P.S. Yes We Can! When a powerful tagline is joined to a compelling mission…nothing is impossible! Download the free Nonprofit Tagline Report for must-dos, don’t dos, case studies and 1,000+ nonprofit tagline examples!

Nancy Schwartz on December 15, 2008 in Branding and Messages, Fundraising: Innovations & Research, Nonprofit Communications, Professional Development | 0 comments
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