branding

Nonprofit Branding Case STudyRead Part One first

There’s so much to learn from the approach United Animal Nations took to rename and rebrand the organization….as Red Rover.

Here’s Part Two of this useful case study, via Director of Communications, Marketing and Development, Leili Khalessi.

Q: So you went directly to renaming on realizing United Animal Nations wasn’t working for you?

A: Nope. We tried something much easier first (and we’re glad we did).

We began using UAN as an acronym to attempt to correct misconceptions about our organization. But…

READ MORE

Nancy Schwartz on October 29, 2014 in Branding and Messages | 0 comments
Tags:, , , , ,

Nonprofit Communications JobsPost YOUR open nonprofit marketing and communications positions here

Assistant Editor & Senior Director, Business Development and Marketing Arabella Advisors, LLC (Washington, D.C./Flexible)

Associate Editor  Spertus Institute for Jewish Learning and Leadership (Chicago, IL)

Communications Coordinator National Coalition Against Censorship (New York, NY)

Communications Coordinator Mount Vernon (Mount Vernon, VA)

Communications Officer Helen Keller International (New York, NY)

READ MORE

Nancy Schwartz on October 27, 2014 in Jobs and Hiring | 0 comments
Tags:, , , , , , ,

Post YOUR open nonprofit marketing and communications positions here

Help-Wanted2-150x150

Communications Coordinator (PT) World Affairs Council of Oregon (Portland, OR)

Communications Specialist  The Health Trust (San Jose, CA)

Communications Specialist, School Improvement & Marketing Manager Southern Regional Education Board (Atlanta, GA)

Events Director/Consultant & External Relations Associate END Fund (New York, NY)

READ MORE

Nancy Schwartz on October 20, 2014 in Jobs and Hiring | 1 comment
Tags:, , , , , , ,

RRlogo

Within the first five minutes of meeting Leili Khalessi last year, I learned that she and her colleagues were in the process of rebranding their organization, including a new name. As Marketing and Communications Manager with (what is now) Red Rover, Leili was right in the middle of that challenging project. So I jumped on the opportunity to ask if she’d share the organization’s experience in this marketing adventure.

Most important takeaways:

  1. Pinpoint the problem you’re trying to solve with your marketing decisions, especially when it’s as big as a new name
  2. Ensure your organizational name/brand is recognized (and repeatable), before you invest in program branding. If you don’t, you’re likely to end up with people thinking your organization provides that one program only, which limits your growth in size and direction.

Here’s part one of this useful case study:

READ MORE

Nancy Schwartz on October 14, 2014 in Branding and Messages | 3 comments
Tags:, , , , ,

Please post your open nonprofit marketing positions here

new-jobwebCommunications & Graphic Design Manager, Algiers Charter School Association (New Orleans, LA)

Communications Associate, The Hatcher Group (Bethesda, MD)

Communications Director, Venture Philanthropy Partners (Washington, DC)

READ MORE

Nancy Schwartz on October 6, 2014 in Jobs and Hiring | 1 comment
Tags:, , , , , , ,

Please post your open nonprofit marketing positions here

Digital Communications ManagerOpportunity1 and Communications Content Specialist, Hunt Alternatives (Washington, DC and Cambridge, MA)

Digital Marketing Specialist, National 4-H Council
(Chevy Chase, MD)

Director of Audience Development & Communications, WETA (Arlington, VA)

READ MORE

Nancy Schwartz on September 29, 2014 in Jobs and Hiring | 1 comment
Tags:, , , , , , ,

Please post your open nonprofit marketing positions here

keepcalmwebCommunications Associate for Digital Media, Advancement Project (Washington, DC)

Communications/Marketing Associate, ACLU (New York, NY)

Communications Manager, The Museum of the African Diaspora
(San Francisco, CA)
READ MORE

Nancy Schwartz on September 22, 2014 in Jobs and Hiring | 1 comment
Tags:, , , , , , ,

Please post your open nonprofit marketing positions here

Help-Wanted2-150x150Associate Director of Marketing & CommunicationsThe Center for State and Local Finance (Atlanta, GA)

Chief Marketing Officer, Net Impact (San Francisco, CA)

Communications & Marketing ManagerThe Lewy Body Dementia Association (Lilburn, GA)
READ MORE

Nancy Schwartz on September 15, 2014 in Jobs and Hiring | 1 comment
Tags:, , , , , , ,

Please post your open nonprofit marketing positions here

interviewweb150Assistant Designer – Education Publications & Communications, Hospital for Special Surgery (New York, NY)

Content Specialist, National Trust for Historic Preservation (Washington, DC)

Communications Coordinator, The Work Place (Bridgeport,CT)

READ MORE

Nancy Schwartz on September 9, 2014 in Jobs and Hiring | 1 comment
Tags:, , , , , , ,

Please post your open nonprofit marketing positions here

Help-Wanted2-150x150Associate Director of Organizational Communications, Garden Conservancy (Garrison, NY)

Communications and Partnerships Manager, Columbia University, CPC Learning (New York, NY)

Communications Officer, International Planned Parenthood Federation (New York, NY)

READ MORE

Nancy Schwartz on September 3, 2014 in Jobs and Hiring | 1 comment
Tags:, , , , , , ,

<< Back to Main