There’s so much to learn from the approach United Animal Nations took to rename and rebrand the organization….as Red Rover.
Here’s Part Two of this useful case study, via Director of Communications, Marketing and Development, Leili Khalessi.
Q: So you went directly to renaming on realizing United Animal Nations wasn’t working for you?
A: Nope. We tried something much easier first (and we’re glad we did).
We began using UAN as an acronym to attempt to correct misconceptions about our organization. But…