branding

Nonprofit Website Error PageWe’re so focused on “urgent” to-dos and right-now campaigns that it’s easy to overlook a valuable engagement opportunity: Your website’s “page not found” page (a.k.a. 404 error page).

Error pages alert visitors that the page they were seeking no longer exists, or they typed in or clicked on a broken link, and redirects them to the content they want. When crafted well, your error page becomes excellent customer service, providing an engaging intro to your organizational personality, impact, and content.

Flip Frustration to Satisfaction
Hitting a dead end is frustrating and
time consuming. But the right error page—featuring a clear explanation of why visitors are on the page; a simple, bold graphic connected to your organization’s brand; and easy navigation to what “lost” visitors are looking for—can flip their frustration to satisfaction. Here’s how to delight your “lost” visitors as you get them where they want to go:

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Nancy Schwartz on February 17, 2016 in High-Impact Websites | 2 comments
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Nonprofit Message Magic: Surprise

Shaping messages to be relevant to the people we want to to engage and spur to action is the most reliable path to productive marketing. Relevance rules!

But there’s more you can do, once you get to relevance. Over the last few months, my passion to find, analyze and guide you to the most effective messaging possible has uncovered a few additional secret ingredients that are absolute magic. Today, let’s talk surprise…

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Nancy Schwartz on October 13, 2015 in Messaging | 0 comments
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Nonprofit Branding

Thanks to guest blogger Caryn Stein, VP at Network for Good

I’m so eager to share with you the incredible learning experience I had at the recent Nonprofit Technology Conference (NTC) . I learned all about nonprofit rebranding via Farra Trompeter, Vice President of Big Duck, and Will Nolan, Senior Vice President of Parent Project Muscular Dystrophy (PPMD). Here are a few key takeaways to help you understand the potential of brand for our causes, and knowing when it’s time for a change.

First Things First: What’s a Brand?
Your nonprofit’s brand represents your identity, your promise to donors and constituents, and the consistency of your work. The principles outlined here are relevant whether you’re shaping a first-time (intentional) brand for your organization, or you’re rebranding.

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Guest Blogger on March 25, 2015 in Branding and Messages | 0 comments
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Nonprofit Marketing JobPost YOUR open nonprofit marketing and communications positions here

Account Director, Temp Digital Project Manager & Temp Web Developer Grizzard Communications (Atlanta, GA/Los Angeles, CA)

Communications Associate Mobile Alliance for Maternal Action (Washington, D.C.)

Communications Director Central Synagogue (New York, NY)

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Nancy Schwartz on December 8, 2014 in Jobs and Hiring | 2 comments
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Nonprofit Communications JobsPost YOUR open nonprofit marketing and communications positions here

Associate Director of Communications and Communications Assistant Demos (New York, NY)

Chief Strategy and Communications Officer Bay.org
(San Francisco, CA)

Communications Director Transgender Law Center (Oakland, CA)

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Nancy Schwartz on December 1, 2014 in Jobs and Hiring | 3 comments
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Post YOUR open nonprofit marketing and communications positions hereNonprofit Communications Jobs

Communications Assistant Pesticide Action Network (Oakland, CA)

Communications Director Community Health Councils (Los Angeles, CA)

Communications Manager Health Connected (Redwood City, CA)

Communications/Marketing Director Information Technology Empowerment Center (Lansing, MI)

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Nancy Schwartz on November 24, 2014 in Jobs and Hiring | 2 comments
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Nonprofit Message Impact

When my friend and colleague Stephanie Bowen announced her new job at MAMA (Mobile Alliance for Maternal Action), I was thrilled for her, but didn’t really probe what MAMA was about. Knowing her search had been focused on development organizations working with women, I figured MAMA fit into that category and left it at that.

But last week, after jealously Facebook-following Stephanie’s work-related travel adventure in India, I had to know more. Naturally, I went right to the Who We Are page on MAMA’s website…

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Nancy Schwartz on November 18, 2014 in Branding and Messages | 0 comments
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Nonprofit Marketing JobPost YOUR open nonprofit marketing and communications positions here

Assistant Director Kogod Center for Business Communication American University (Washington, D.C.)

Associate Director of Communications & Marketing  The University of Cincinnati Foundation (Cincinnati, OH)

Associate Marketing Manager  Partnership for Public Service (Washington, D.C.)

Communication Specialist  International Plant Nutrition Institute
(Peachtree Corners, GA)

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Nancy Schwartz on November 17, 2014 in Jobs and Hiring | 3 comments
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 Nonprofit Marketing & Communications JobsPost YOUR open nonprofit marketing and communications positions here

Account Director Fenton Communications
(Washington, D.C.)

Associate Director of Communications American Rivers (Washington, D.C.)

Associate Director of Marketing Lincoln Center Theater (New York, NY)

Communications Coordinator Neighborhoods Organizing for Change  (Minneapolis, MN)

Communications Director Riverkeeper (Ossining, NY)

Communications Director Sierra Club (San Francisco, CA)

Communications and Marketing Coordinator SACNAS (Santa Cruz, CA)

Communications and Marketing Director Sustain Charlotte (Charlotte, NC)

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Nancy Schwartz on November 10, 2014 in Jobs and Hiring | 2 comments
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Nonprofit Marketing & Communications JobsPost YOUR open nonprofit marketing and communications positions here

Affiliate Marketing & Communications Coordinator American Civil Liberties Union (New York, NY)

Communications and Brand Manager National Dance Institute (New York, NY)

Communications Officer The Brookings Institution (Washington, D.C.)

Communications Officer National Women’s Health Coalition (New York, NY)

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Nancy Schwartz on November 3, 2014 in Jobs and Hiring | 3 comments
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