call to action

I was thrilled to see Van Jones’ introducing Dream CorpsDay of Empathy via this video. Wow!

This incredible experiment in using virtual reality to build empathy—the first step to engagement and action—could be groundbreaking. I am following closely, can’t wait to see how this evolves, and promise to report back along the way. Van, I hope you and your team will share out what works, what doesn’t, and how other orgs and causes can use this technique to build the empathy necessary to motivate action.

Please join me on Day of Empathy’s Facebook group to follow its development, roll out, and results. So much to learn. So much inspiration. I’m so excited!

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P.P.S. This Day of Empathy approach is all about making Dream Corps’ methods and goals relevant to more of us, via virtual reality. Relevance Rules! And it’s meta—Van does a fantastic job of making the experiment relevant to us in this video.

Nancy Schwartz on August 4, 2016 in Relevance Rules | 2 comments
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Call to Action

Your audiences so often see nonprofit campaigns that lack any call to action so, no matter how compelling the issue or message, that they have no idea how to get involved. I know, because I see them too.

Your call to action is what connects your supporters and partners with your org—you have to have it and it better be clear and doable. Today I’ll help you get there.


Nancy Schwartz on May 30, 2013 in Planning and Evaluation | 0 comments
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I think you see what I mean. (Watch video here)

Former Congresswoman Gabby Giffords, who survived a gunshot wound to the head in a January 2011 shooting spree, has spent the last two years re-learning how to walk, talk, read and write. And she opened yesterday’s Senate hearings on gun control with this unforgettable statement.


Nancy Schwartz on January 31, 2013 in Branding and Messages | 0 comments
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Thanks to New York Times  writer Jane Levere, I was pointed to this print ad campaign from Action Against Hunger (AAH). The first ad features a line-up of paper dolls, with one figure much thinner than the others — but no clear call to action. The second ad features this pizza box with mini pizza inside (much less than you and I are used to eating), highlighting that the 3.5 million children under 5 worldwide who die from hunger on annual basis don’t have enough to eat. Readers are asked to visit AAH’s website (for what?) or text in a small donation.


Nancy Schwartz on November 15, 2011 in Advertising | 4 comments
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