Your audiences so often see nonprofit campaigns that lack any call to action so, no matter how compelling the issue or message, that they have no idea how to get involved. I know, because I see them too.
Your call to action is what connects your supporters and partners with your org—you have to have it and it better be clear and doable. Today I’ll help you get there.
Thanks to New York Times writer Jane Levere, I was pointed to this print ad campaign from Action Against Hunger (AAH). The first ad features a line-up of paper dolls, with one figure much thinner than the others — but no clear call to action. The second ad features this pizza box with mini pizza inside (much less than you and I are used to eating), highlighting that the 3.5 million children under 5 worldwide who die from hunger on annual basis don’t have enough to eat. Readers are asked to visit AAH’s website (for what?) or text in a small donation.