Nothing is more important than communicating the right message to your network at the right place and time! And leveraging a news item or special day by connecting your organization’s issues to it (when relevant!) is a tried-and-true nonprofit marketing strategy with a strong ROI (return on investment).
Yesterday was International Women’s Day (IWD), an occasion to celebrate the accomplishments of women worldwide. I was thrilled (and, frankly, amazed) to see the creativity and diversity of nonprofit campaigns linked to IWD this year, from IRC’s Wake Up campaign to Doctors Without Borders’ four-part IWD video series.
But today, I want to share with you the particularly compelling, creative and all-inclusive campaign launched by Oxfam America(OA) around its International Women’s Day 2012 Award.