campaign

Nothing is more important than communicating the right message to your network at the right place and time!  And  leveraging a news item or special day by connecting your organization’s issues to it (when relevant!) is a tried-and-true nonprofit marketing strategy with a strong ROI (return on investment).

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Nancy Schwartz on September 11, 2012 in Relevance Rules | 5 comments
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Yesterday was International Women’s Day (IWD), an occasion to celebrate the accomplishments of women worldwide. I was thrilled (and, frankly, amazed) to see the creativity and diversity of nonprofit campaigns linked to IWD this year, from IRC’s Wake Up campaign to Doctors Without Borders’ four-part IWD video series.

But today, I want to share with you the particularly compelling, creative and all-inclusive campaign launched by Oxfam America(OA) around its International Women’s Day 2012 Award.
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Nancy Schwartz on March 9, 2012 in Case Studies | 1 comment
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