Nonprofits like yours get a big lift in credibility and visibility when covered (positively) by broadcast journalists in television, newspapers and magazines. Broadcast media still works…sometimes.
But getting the attention of reporters and editors is tougher than ever, as newsrooms shrink and beats expand. And in an age of social media, some of you question whether you should continue your focus on traditional journalists. Sharpen your media strategy via this no-charge online discussion, hosted by the Chronicle of Philanthropy.
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Nancy Schwartz on June 12, 2012 in Media Relations and Press
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Tags:Anne Singer, chronicle of philanthropy, nonprofit media relations
Your organization needs to do more than simply have a great mission to capture attention from donors and other supporters. You also must step up your efforts to market your ideas and causes.
This morning I had the pleasure of moderating a free online discussion hosted by the Chronicle of Philanthropy, about how your organization can create more effective marketing messages. My fingers were flying as I answered over a dozen great questions in the course of an hour. Now the transcript is available for your reference (just scroll to the bottom of the page and the transcript will "replay").
Take a look now for great tips and examples that will help your group create a compelling tagline, attract more supporters, and develop a better public presence.
P.S. Learn how to craft a compelling story for your org in 8 words or less. Download the free 2009 Nonprofit Tagline Report, filled with must-dos, don't dos, case studies and 2,500+ nonprofit tagline examples!
Photo: fsc2k5
Nancy Schwartz on November 18, 2009 in Branding and Messages, Nonprofit Communications, Taglines
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Tags:chronicle of philanthropy, Getting Attention, Nancy E. Schwartz, Nancy Schwartz, nonprofit branding, Nonprofit Communications, nonprofit marketing, tagline
