Nonprofit Marketing PartnershipAre you in a tug of war with program colleagues for control of your communications?

Raise your hand if you’ve run up against any of these challenges:

  • Your colleague on the program side makes an outrageous communications demand based on a consumer marketing model. You know it’s likely to hurt, rather than help, build relationships with prospective supporters and participants.
  • You share your email and social campaign plan to support the coming advocacy campaign with your program colleagues, and they are totally annoyed that you didn’t bring them into the planning process.
  • Your program colleague share a memo outlining the components, timing, lists and budget for the campaign you’re planning to support a new program launch. It’s given to you as a done deal to execute.

I think you see what I mean.


Nancy Schwartz on November 20, 2013 in All-Org Marketing Team | 2 comments
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marketing-fundraising-partnersNow it’s my turn to ask you a question.

I’m writing an article on the most productive ways for nonprofit communications and fundraising teams to work together (and together is the key word here) and would like to integrate some examples from you of what’s working (or ideas you have that haven’t been implemented yet). Each team may come into it with very different perspectives, but working together is a must, believe me!

Of course the deadline is almost here so please get in touch asap via the comments box below or simply email me! Your real-world perspective is vital to the strength of the article.

Thanks so much. I look forward to receiving your examples and suggestions!

Nancy Schwartz on May 14, 2010 in Fundraising: Innovations & Research, Planning and Evaluation | 5 comments
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