Are you in a tug of war with program colleagues for control of your communications?
Raise your hand if you’ve run up against any of these challenges:
- Your colleague on the program side makes an outrageous communications demand based on a consumer marketing model. You know it’s likely to hurt, rather than help, build relationships with prospective supporters and participants.
- You share your email and social campaign plan to support the coming advocacy campaign with your program colleagues, and they are totally annoyed that you didn’t bring them into the planning process.
- Your program colleague share a memo outlining the components, timing, lists and budget for the campaign you’re planning to support a new program launch. It’s given to you as a done deal to execute.
I think you see what I mean.