crm

Online-Engagement-Tool-GuideGuest blogger Maureen Wallbeoff, Vice President at Firefly Partners, brings a people-focused, collaborative influence to the Firefly team and clients. 

If the title of this blog post resonates with you, you have lots of company. 
In fact, most nonprofit organizations have a degree of dissatisfaction with their online engagement tools – primarily because there is no perfect platform. Nothing like the pressure of year-end to highlight those lacks.

Fundraising, advocacy, email marketing, events, eCommerce, and CRM are all standard components of most nonprofits’ online engagement software. They’re all critical to the smooth functioning and ultimate impact of every nonprofit using websites, online tools, and technology to communicate, advocate, and raise money to further their missions. You just want to provide a great experience for your supporters and an easy-to-manage tool for your colleagues (mostly accidental techies), right?

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Guest Blogger on October 27, 2016 in Tools | 2 comments
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Big Data

Big Data is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it,” reports Marketoonist Tom Fishburne.

Remember when your leadership and board members were scared stiff about social media? And when, in many organizations, that was followed by intense pressure to get on social media pronto to achieve perhaps-impossible goals, WITHOUT additional resources?

Based on what I hear from many of you, we’re in the same boat with big data right now.

Nancy Schwartz on January 15, 2014 in Right-Things Right-Now Marketing | 4 comments
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