Part One: New Pitches 1-3
“From the minute the first elevator zoomed up in 1853, people have been polishing their elevator pitches. The idea was that if the big prospect ever strode into your elevator, you’d be able to smoothly explain your organization and your role there by the time you reached your floor.”
But that traditional elevator pitch is dead! Here’s why, and how to persuade people to give, volunteer and support your cause today: READ MORE
Nancy Schwartz on February 13, 2013 in Branding and Messages
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0 comments
Tags:Daniel Pink, elevator pitch, message development, messaging, nonprofit branding, Nonprofit Communications, nonprofit marketing, To Sell Is Human
“From the minute the first elevator zoomed up in 1853, people have been polishing their elevator pitches. The idea was that if the big prospect ever strode into your elevator, you’d be able to smoothly explain your organization and your role there by the time you reached your floor.”
But that elevator pitch is dead, and you need to take a radically new approach. Here’s why, and how:
READ MORE
Nancy Schwartz on January 14, 2013 in Branding and Messages
|
4 comments
Tags:Daniel Pink, elevator pitch, message development, messaging, nonprofit branding, Nonprofit Communications, nonprofit marketing, To Sell Is Human
