donor-centered

Connect First

Part Two: Content, THEN Channels, Follows Connection

I had a real treat this past Monday, when I guided 400 smart and focused fundraisers to build their marketing skills at the Practical Planned Giving Conference (PPGC).

Whenever I speak, on whatever topic in whatever format, I get one question more frequently than any other—What is the marketing magic bullet?

That may take the form of asking me what specific combination of emails, social, letters and face-to-face meetings works best, or what messages to feature in which campaigns, or how to get colleague and leadership support for your marketing work or…., but ultimately, it’s all about your quest for that magic bullet.

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Nancy Schwartz on September 25, 2013 in Strategy | 2 comments
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