Welcome back to guest blogger Holly Ross who leads the Nonprofit Technology Network (NTEN), working with community members to identify technology trends that are reshaping the nonprofit sector. Brett Meyer, NTEN Communications Director, co-authored this post.
We write all those email messages for one reason: we want people to read them. To that end, we test subject lines, obsess over which images to use, and wordsmith the text down to the very last letter. All that work, just to increase our open- and click through-rates, one percentage point at a time.
I hate to break it to you, but it’s not enough.
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Guest Blogger on May 3, 2012 in Email and E-Newsletters
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2 comments
Tags:e-newsletters, mobile campaigns, mobile email, Nonprofit Communications, nonprofit marketing
Last month I reached out for your input on what makes an e-newsletter effective and received some great feedback and models. Thank you. Then I integrated your take into my curriculum for a workshop I ran a for nonprofits in the NY metro area.
Here’s the most important thing I learned from you — e-newsletters remain a winner among nonprofit marketing channels, far ahead of social media at this point. So it’s important that you do it right.
In thanks for your help, I want to share the core guidelines that were the framework of the live workshop, via this slide deck summary.
But I know there are other key strategies for increasing the impact of e-newsletters, and I hope you’ll share what works for you. Please comment below or email me directly.
<div style=”width:425px” id=”__ss_4317204″><strong style=”display:block;margin:12px 0 4px”><a href=”http://www.slideshare.net/GettingAttention/breakthrough-nonprofit-enewsletters” title=”Breakthrough Nonprofit E-Newsletters”>Breakthrough Nonprofit E-Newsletters</a></strong><object id=”__sse4317204″ width=”425″ height=”355″><param name=”movie” value=”http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=nonprofit-e-news-100526083925-phpapp02&stripped_title=breakthrough-nonprofit-enewsletters” /><param name=”allowFullScreen” value=”true”/><param name=”allowScriptAccess” value=”always”/><embed name=”__sse4317204″ src=”http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=nonprofit-e-news-100526083925-phpapp02&stripped_title=breakthrough-nonprofit-enewsletters” type=”application/x-shockwave-flash” allowscriptaccess=”always” allowfullscreen=”true” width=”425″ height=”355″></embed></object><div style=”padding:5px 0 12px”>View more <a href=”http://www.slideshare.net/”>presentations</a> from <a href=”http://www.slideshare.net/GettingAttention”>GettingAttention</a>.</div></div>
Nancy Schwartz on May 27, 2010 in Email and E-Newsletters
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2 comments
Tags:e-newsletters, email, Nonprofit Communications, online communications
