email campaign

Change is hard!This week has been a tough one for me.

After more than five years of heavy reliance on one email distribution platform/service, change was overdue. And even though I knew it would be hard work—our list of 30,000 precisely-segmented, long-time loyal subscribers to the blog and e-update is a huge asset for us—I had no idea how hard. I bet you know what I mean.

I partnered with our 1/2-time manager (and yes, we have the same “not enough time” challenges most of you do) to prepare as much as was humanly possible. We:

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Nancy Schwartz on June 20, 2013 in Strategy | 0 comments
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…via video, and every other medium.

I’m a big fan of The Wooster Group – an inventive, provocative theater company based in Manhattan. But this video, emailed out today to herald a forthcoming benefit, is just plain empty of  meaning.

Better not to say (or video) anything at all, than to release a video without meaning. That generates annoyance, the absolute enemy of engagement.

My bet is that no one outside the Group saw this video before it was released. Always test…even if the tester is your partner or neighbor. It’s not about you, it’s about your network (AGAIN)!

Have you seen or watched nonprofit marketing content that annoys you, or is empty? If so, please share the what and why with us.

Nancy Schwartz on January 7, 2011 in Video | 7 comments
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