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I’m on vacation rejuvenating, clearing space, and building energy for a productive fall and winter. I hope you do the same, if only for a day—It’s a necessity for good creative and intellectual work, and sense of wellbeing.  PLEASE join me—It’s the best investment you can make.

Allyson KapinThanks to guest blogger Allyson Kapin, founder of Rad Campaign and Women Who Tech.

Congratulations, you’ve got a new email subscriber who’s interested in your cause and impact.  Now’s the time to introduce them to your nonprofit with an email welcome series. You get just one chance to make a first impression! Dumping a subscriber into your list with no explanation or recognition can be jarring, or worse, annoying. So don’t.

Instead, do it right with a three-part email welcome series. In fact, research shows that welcome emails are four times more likely to be opened and five times more likely to get click-throughs than other emails. Here’s how to create your own email welcome magic, drawn from Care2’s new Welcome Series Toolkit:
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Guest Blogger on August 24, 2016 in Email and E-Newsletters | 0 comments
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I’m riding the tide of energized learning and conversations at the recent Nonprofit Technology Conference (#16ntc), and thrilled to share my takeways with you.

Use these insights from The Future of Email: From 2016 to 2026 to shape campaigns that motivate action despite the clamor of our multi-channel world:

Email Still Important but Can’t Stand Alone

Email remains the ultimate push notification. It’s also tied to everything you do on social.

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Nancy Schwartz on April 5, 2016 in Email and E-Newsletters | 1 comment
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Email Subject Line Length Does matterWelcome to our Proof Point series—highlighting research findings to use when advocating for the marketing approaches you know are right. 

Email subject line length DOES MATTER, as proven by Mail Chimp’s research on open rates for 200 million emails.

The best email subject lines are short [50 characters or less]…and provide the reader with a reason to explore your message further.

No surprise, as many email readers and browsers cut off subject lines there. But…

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Nancy Schwartz on May 21, 2015 in Proof Points | 6 comments
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Campaign AdviceHere’s my response to a fantastic question raised by one of our colleague nonprofit communicators this week. Eager to hear your thoughts!

Q:  Should I include an ask in announcing a big win? Tomorrow we’ll email supporters to celebrate a recent victory. This win has not been a focus in our emails to folks on this list, but is something our organization is responsible for (and supporters will care about).

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Nancy Schwartz on December 18, 2014 in Campaign Marketing Models & Tips | 0 comments
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sotelo_yeseniaGuest blogger Yesenia Sotelo founded Smart Cause Digital where she builds and grows smart websites.

“Email is dead. No one reads their email anymore.”
You might have heard this before and you might hear it again—but not from me! Email is one of the most powerful tools available. In fact, every organization (including yours),  regardless of its size or mission, can do great things with an email list.

“Email is dead! Long live social media!”
I love social media almost as much as I love email. There’s plenty of proof of my love over on Twitter and Instagram. But social media is NOT (yet?) a replacement for email marketing. Email and social media are complementary and they should *both* be in your nonprofit’s toolkit.

Take these three steps to turn your organization’s website into an email-capturing machine…

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Guest Blogger on April 10, 2014 in Email and E-Newsletters | 1 comment
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Gmail Inbox Tabs

Beware the deadly Promotions Tab, the latest “improvement” for Gmail users! That’s what communicators like us have have been sweating about in the past few weeks.

In case you haven’t heard, Google is now automatically filtering Gmail users’ email messages to pre-defined content tabs. They’re sending emails from friends and family to the Primary Inbox (where we’re used to looking all the time), and sending most e-newsletters and other emails from organizations (including the Getting Attention blog and e-news) to the new (secondary by default) Promotions tab.

If you’re a Gmail user, you won’t see Getting Attention and other content you rely on in the location it’s always been in (Inbox). And, if you’re not aware of this change, you may not see it at all. But far worse, members of your organization’s email list who use Gmail addresses are no longer seeing your emails in their Primary inboxes.  

Take a deep breath! Most of us have been setting up filters for years now to sort the mass of emails we receive on a daily basis.

This change is going to impact your organization’s ability to interact with your supporters and partners. Email vendor MailChimp reported that open rates were down right after the change. But take these four actions right now to make sure users who want to read your content will find and read it:

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Nancy Schwartz on August 7, 2013 in Email and E-Newsletters | 1 comment
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Copy and Paste ContentI was fascinated to learn that  82% of all content sharing is done via copying and pasting according to Tynt, a service that tracks when people copy and paste content from 600,000 publishers’ sites. That’s 4.5 times the amount of content shared via social sharing buttons.

Tynt analyzes 30 billion data points per month, and contends that the more content creators like you know about how people engage with their content, the more it can do to ensure they stick around longer. About half the content people copy and paste is being shared with others, potentially growing your audience, but the rest of the time, they’re searching or saving for their own use, and your org is more likely to keep them on your online channels by giving them more of what they’re looking for.

That’s a huge sample size, and you have to conclude that copying and pasting leads the way as THE most common way your people share information too. So make it easy for your people to remember and share your messages.

Take these four steps to make it easy  to copy and paste your content:
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Nancy Schwartz on February 21, 2013 in Content Marketing | 3 comments
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Welcome to our newest guest blogger, Kerri Karvetski. As owner of Company K Media, Kerri helps nonprofits communicate online.

Email subject lines have one main job—to get your email opened. You have two seconds to grab your reader’s attention. That’s a lot of pressure. So avoid these avoidable mistakes.
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Guest Blogger on March 7, 2012 in Email and E-Newsletters | 2 comments
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Invest three hours to learn how to use e-newsletters to grow and engage your organization’s base of donors, volunteers, program participants and more. Email remains the core communications tool, and one that’s going to be around for the long run. But you have to use it right!

Please join me for Breakthrough E-Newsletters: 5 Steps to Shaping E-Communications that Connect, Thursday, February 16, 9:30 AM – 12:30 PM in New York City.
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Nancy Schwartz on February 6, 2012 in Email and E-Newsletters | 0 comments
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I promise you it’ll be an incredibly worthwhile three hours when you do.

In Breakthrough E-Newsletters: 5 Steps to Shaping E-Communications that Connect, you’ll learn everything you need to get a high-impact e-newsletter going for your nonprofit, or to strengthen the one you have.

You’ll learn how to:

  • Define realistic goals for your e-newsletter and who you have to reach to achieve them
  • Shape the right approach—content, style, how much interactivity with readers
  • Design the most effective delivery—frequency, “look and feel”
  • Master the mechanics—opt-in vs. double opt-in, list management, in-house vs. outsource
  • Promote your e-newsletter to get the most from your effort

Best of all, you’ll walk out of the workshop with a practical, doable plan for your e-news launch or revision, ready to be implemented!

Register right now; just a few seats left.

P.S. Get more in-depth case studies, templates and tools, and guidance for nonprofit marketing success — all featured in the twice-monthly Getting Attention e-update. Subscribe today.

Nancy Schwartz on May 10, 2011 in Email and E-Newsletters | 0 comments
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