Findlay Hope House

Connect to convert: Nonprofit communications

Let’s be real: Your organization is one of the many that can’t use kitty or puppy photos to raise money or recruit volunteers.

In Part One of this mini-guide, I shared my take on why such emotional candy works so well to raise money or recruit volunteers. And cited a reliable litmus test for photo-story impact—1) If you’d share them with your family and friends; 2) would they “like” or share them.

But you can make emotional connections with your target audiences, even WITHOUT kittens and puppies.

In fact—if your organization is not an animal rescue or another organization directly related to puppies, kitties or babies—these alternatives are far more effective in helping your forge connections and motivate your audiences to give, register or volunteer. Most importantly, they are authentic, relevant messages, rather than manipulative click-bait.

Here are two tested methods, with examples:

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Nancy Schwartz on November 3, 2015 in storytelling | 1 comment
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