This last post in my six types of stories your organization has to tell series illuminates how to find, shape and share your future story—the tale of where your organization’s work will take your issue or cause, beneficiaries and supporters.
Future stories (a.k.a. vision statements) can be very powerful but are rarely told. Future story power comes in bringing to life—in a tangible, visible, visual and personal way—what is most frequently left as a vague, abstract and overly-wordy concept (if your organization even has a vision statement at all).
When done right, future stories have perhaps the greatest potential of all story types to hook your people at a gut level and motivate them to take the actions you need because you’re putting your dreams out there making it easy for them to link their dreams to yours!
The great thing is that every one of your organizations has a future story ready to be shaped into a powerful movement-building tool, whether you have articulated a vision statement or not. So do it!
Here’s one of the best future stories I know: