founding story

Nonprofit Storytelling #1-9

This last post in my six types of stories your organization has to tell series illuminates how to find, shape and share your future story—the tale of where your organization’s work will take your issue or cause, beneficiaries and supporters.  

Future stories (a.k.a. vision statements) can be very powerful but are rarely told. Future story power comes in bringing to life—in a tangible, visible, visual and personal way—what is most frequently left as a vague, abstract and overly-wordy concept (if your organization even has a vision statement at all).

When done right, future stories have perhaps the greatest potential of all story types to hook your people at a gut level and motivate them to take the actions you need because you’re putting your dreams out there making it easy for them to link their dreams to yours! 

The great thing is that every one of your organizations has a future story ready to be shaped into a powerful movement-building tool, whether you have articulated a vision statement or not. So do it!

Here’s one of the best future stories I know:
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Nancy Schwartz on March 20, 2013 in storytelling | 1 comment
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Nonprofit Storytelling #1-9

Today you’ll learn to shape and share another of the six types of stories your organization has to tell—the stories of the people who support your cause and make your goals come true.

People stories are hugely valuable in moving people to take the actions you want. Craft these stories to make it easy for your prospective donors, partners and more to stand in the shoes of your current supporters, and they’re golden.

Remember, you have many of these people stories to tell, and the potential for using them to move your people to the actions you want is huge. Here’s how to develop them most powerfully:

Two Aha! People Stories—
They make it easy for your prospects to see themselves in these peoples’ shoes
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Nancy Schwartz on March 6, 2013 in storytelling | 0 comments
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Nonprofit Storytelling #1-9

Today I’m going to show you how to shape and share another of the six types of stories your organization has to tell—your success stories.

Success stories (a.k.a. impact stories) are the stories most frequently told. And, when done right, these stories are unequaled in showing the value of your organization’s work in moving your issue or cause forward and matching the personal goals of prospects and supporters. 

The great thing is that you have many of these success stories to tell, and the potential for using them to move your people to the actions you want is huge. So invest the time and effort it takes to do them right.

Two Aha! Success Stories—
Showing the Before and After in a Memorable Way
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Nancy Schwartz on February 27, 2013 in storytelling | 2 comments
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Nonprofit Storytelling #1-9

Today I’m going to show you how to shape and share another of the six types of stories your organization has to tell—your focus story. This is so vital in connecting your work and impact with what matters to your prospects and supporters, so make sure to do it right.

Warning: Telling a good focus story is particularly challenging (and especially important vital) for policy organizations, intermediary organizations (e.g. community foundations, United Ways, nonprofit support orgs and others that help nonprofits do their work better and more broadly) and really, for most organizations that don’t provide direct services. Here’s how to do it well.

The Typical Nonprofit Focus Story
Is your focus story as inaccessible (and boring, let’s just say it) as this one?
Many are, especially for the organizations that need strong focus stories to clarify what they do and why folks should care.

 Nonprofit Storytelling Don't

 What? I don’t even understand this. It makes me tired.

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Nancy Schwartz on February 20, 2013 in storytelling | 0 comments
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Nonprofit Storytelling #1-9

Today I’m going to show you how to shape and share one of the six types of stories your organization has to tell, the founding story.

The Typical Nonprofit Founding Story
Is yours as deadly as this one? Because you have all the ingredients to make it far more effective.

Typical Founding Story

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Nancy Schwartz on January 23, 2013 in storytelling | 1 comment
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