Associate Director, Communications & Strategic Research Departments, Rockefeller Foundation (New York, NY)
Civic Engagement Coordinator, League of Conservation Voters (Washington DC)
Wish you knew how to build and deepen relationships with people who can advance your issue or cause—like major gift prospects—but you just don’t how?
Fundraisers who work in small development shops are frequently overwhelmed by the details of grant writing, direct mail, and event planning. I’ve been there, and I bet you have too.
As a result, you can end up leaving a lot of money on the table. And you marketers face the same pressures from a different set of challenges!
Welcome to guest blogger, James Porter. James is Associate Director, Development & Communications for the END Fund, a nonprofit dedicated to controlling and eliminating neglected tropical diseases.
Your database tools have the potential to dramatically increase marketing and fundraising results if you use them right. That’s why I’ll be blogging lots of tips, tools and case studies on building out and using your database(s) to improve your supporter’s experience in 2014—via segmentation, serving customization content and personalization. More satisfying experiences lead to more of the actions you need (results!).
Here’s what my dear friend and colleague, Kivi Leroux Miller, said when I asked her to share the most important takeaway from her just-released 2014 Nonprofit Communications Trends Report:
In far too many organizations, communications/marketing staff and development/fundraising staff aren’t talking or cooperating, and in the worst cases, are working at cross-purposes. Your goals don’t have to be completely in sync, but they must be aligned.
Oh yeah, they do. If your goals—and all the activity that flows from them, both marketing and fundraising wise—aren’t aligned, you won’t get anywhere with your outreach on either front. Actually, the impact will be far worse than that—you’ll alienate prospects and supporters by confusing them with an inconsistent experience, a proven recipe for pushing folks far, far away.
Kivi’s must-do recommendation comes from learning that communications directors and development directors vary widely in their take on:
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