Nonprofit Storytelling #1-8
I’m a sucker for stark contrast. It’s one of the best learning tools ever, and today I’m drawing on examples from Mass Mentoring Partnership (MMP).
MMP supports and strengthens mentoring programs in Massachusetts and faces this marketing challenge common to every organization that doesn’t provide direct services:
What a week it was! Among other adventures last week, I met and learned with famed fundraiser Roger Craver at the fabulous Engage Conference.
Roger is a guy who doesn’t hold back. He shares what he knows, sees and suggests with absolutely no restraint.
You may agree with him or not, but his bold, evidence-based recommendations are a huge gift to the rest of us. Roger always gives you something that’s worthy of consideration. Whether you follow his guidance or not, the process of consideration itself will move your fundraising forward.
Roger’s main message today is that organizations like yours are losing 7 of 10 donors every year due to fairy-tale fundraising. Here’s what you should do about it:
Nonprofit Storytelling # 1-7
Stories are at the top of the format heap right now, because they work. Although they’ve been around forever (the Lascaux cave paintings in SW France are 17,000 years old), most of us still thrill to good stories on pages and screens.
Why We Respond to Stories
Stories help us make sense of a world that can be hard to understand. Lisa Cron, author of the wonderful Wired for Story
, clarifies that stories drive emotions and emotions drive decisions. We count on our emotions to help us break through the clutter of the 3,000 messages we’re bombarded with each day.