Guest blogger Heather Yandow brings more than a decade of experience as an outreach coordinator, coalition leader, project manager, and fundraiser to Third Space Studio’s clients.
The latest Individual Donor Benchmark Report is now available with groundbreaking findings to support small nonprofits with their fundraising efforts. The survey compiles annual fundraising data from organizations with budgets under $2 million to highlight trends nonprofits can use to spark their own success.
This year’s findings taps two clear paths to successful fundraising:
- Working from a plan strengthens individual donor fundraising for small and medium-sized organizations.
- Organizations retain just 60% of their donors from year to year, so finding new donors is a critical element of fundraising on an ongoing basis.
The Key to Success
Need help with that campaign email or program registration mini-site due to launch last week? Ready to move from making mediocre messages to the most audience-delighting, highest-impact calls to action of your life? How about getting there via a captivating romp through the life—and laws—of one of the most motivating fundraising writers around?
You can get it all with Jeff Brooks’ Turn Your Words into Money: The Master Fundraiser’s Guide to Persuasive Writing. You’ll learn and laugh as you gobble your way through this guide to writing good—then great—messages that spur the actions you need.
Thanks to NYC’s 501 Tech Club for inviting knowledgeable nonprofit video makers from Broadway Cares/Equity Fights AIDS and International Rescue Committee (IRC) to share tips, tools, and case studies with us video expert wannabees. Here’s more of what I learned from them:
What’s Happening with Video at
International Rescue Committee (IRC) & Broadway Cares/Equity Fights AIDS
Cathe Neukum is Executive Producer for IRC, where she’s responsible for all video content. In her two-and-a-half year tenure, she’s increased the organization’s visibility on Facebook and YouTube by over 800%.
Cathe’s latest video (at top) features actor and activist Mandy Patinkin standing with IRC aid workers in Greece to welcome families fleeing Syria and other war-torn countries for a better life. This video has been viewed 5 million times on Facebook.
It’s so challenging for nonprofits to get video right, especially with limited budgets and bandwidth. That’s why I so appreciate the practical guidance shared by NYC’s 501 Tech Club presenters Cathe Neukum, Executive Producer at International Rescue Committee (IRC), and Lane Beauchamp, Manager of Marketing and Media at Broadway Cares. Here’s a brief summary of what I learned:
Know Before You Go
- Why us and why now? Ensure that the video is designed to advance priority goals, and is one of the best methods of doing so. Don’t just do it to do it. (Lane)
- Powerful videos require planning, lots and lots of planning. Know what you’re getting into before showtime. (Cathe)
- Make your video shareable. It’s not enough for people to like it, they need to share it. (Lane)
- Earmark some of your video budget for paid distribution; social is a pay-to-play world at this point. (Cathe)
Tested Turnaround! Introducing a new fundraising spokesperson—one of our clients (an individual who’s benefited from our donors’ support).
Keeping It All about Our Donors, Not Our Organization
Traditionally, our ED produced all year-end content, reviewing the past year’s work and impact. That’s how most organizations do it, after all.
Guest blogger Rob Wu is CEO of CauseVox, a crowdfunding and peer-to-peer fundraising platform used by nonprofits to create fundraising websites.
Today, fundraising extends far beyond motivating people to donate. We want engagement, we want other actions, and we want to build a relationship! We also want as many people as possible rallying for our cause.
Here’s where peer-to-peer (P-to-P) fundraising comes in, as a reliable method of leveraging your existing audience to raise money on your behalf. It’s a great way to reach a broader audience, activate new donors, and re-engage current supporters.
You tell us that your biggest challenge is getting your peer-to-peer fundraisers prepared, informed, and engaged. This five-part fundraising toolkit will be a great help: READ MORE
This is my 202nd jobs posting, and the final one. There are so many dedicated nonprofit jobs sources, that this feature is no longer necessary.
I’m going to focus content 100% on what you’ve told me is most useful, and can’t find elsewhere—tips, tools, templates and case studies. Thanks for reading, and for your feedback!
Communications Coordinator Prevention Partners
(Chapel Hill, NC)
Communications & Grants Manager Urban Habitat
Communications Manager MLVE, Inc. (Springfield, VA)
Subscribers, we’re working on getting you the ability to opt-in or -out of these listings vs. other posts. Hold on!
Post YOUR comms job here—nonprofits, grantmakers, B Corps & vendors serving nonprofits.
Communications Expert and Editor Frameworks Institute (Washington, DC)
Communications Manager for Reproductive Rights ACLU (New York, NY)
Communications & Marketing Officer Shining Hope for Communities (New York, NY)
Communications & Marketing Specialist League of Women Voters (Twin Cities, MN)
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