fundraising


Read Part One

Thanks to NYC’s 501 Tech Club for inviting knowledgeable nonprofit video makers from Broadway Cares/Equity Fights AIDS and International Rescue Committee (IRC) to share tips, tools, and case studies with us video expert wannabees. Here’s more of what I learned from them:

What’s Happening with Video at
International Rescue Committee (IRC) & Broadway Cares/Equity Fights AIDS
Cathe Neukum is Executive Producer for IRC, where she’s responsible for all video content. In her two-and-a-half year tenure, she’s increased the organization’s visibility on Facebook and YouTube by over 800%.

Cathe’s latest video (at top) features actor and activist Mandy Patinkin standing with IRC aid workers in Greece to welcome families fleeing Syria and other war-torn countries for a better life. This video has been viewed 5 million times on Facebook.
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Nancy Schwartz on February 9, 2016 in Video | 1 comment
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Nonprofit Video Tips & Tools

Read Part Two

It’s so challenging for nonprofits to get video right, especially with limited budgets and bandwidth. That’s why I so appreciate the practical guidance shared by NYC’s 501 Tech Club presenters Cathe Neukum, Executive Producer at International Rescue Committee (IRC), and Lane Beauchamp, Manager of Marketing and Media at Broadway Cares. Here’s a brief summary of what I learned:

Know Before You Go

  • Why us and why now? Ensure that the video is designed to advance priority goals, and is one of the best methods of doing so. Don’t just do it to do it. (Lane)
  • Powerful videos require planning, lots and lots of planning. Know what you’re getting into before showtime. (Cathe)
  • Make your video shareable. It’s not enough for people to like it, they need to share it. (Lane)
  • Earmark some of your video budget for paid distribution; social is a pay-to-play world at this point. (Cathe)

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Nancy Schwartz on January 27, 2016 in Video | 1 comment
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Our first post in the new Do-It-Differently series, featuring fresh ideas from the field. Thanks to Renee Thompson, director of philanthropy, Second Harvest Food Bank of Middle Tennessee

Nonprofit StorytellingTested Turnaround! Introducing a new fundraising spokesperson—one of our clients (an individual who’s benefited from our donors’ support).

Keeping It All about Our Donors, Not Our Organization
Traditionally, our ED produced all year-end content, reviewing the past year’s work and impact. That’s how most organizations do it, after all.

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Guest Blogger on November 17, 2015 in All-Org Marketing Team | 2 comments
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Rob Wu, CauseVoxGuest blogger Rob Wu is CEO of CauseVox, a crowdfunding and peer-to-peer fundraising platform used by nonprofits to create fundraising websites.

Today, fundraising extends far beyond motivating people to donate. We want engagement, we want other actions, and we want to build a relationship! We also want as many people as possible rallying for our cause.

Here’s where peer-to-peer (P-to-P) fundraising comes in, as a reliable method of leveraging your existing audience to raise money on your behalf. It’s a great way to reach a broader audience, activate new donors, and re-engage current supporters.

You tell us that your biggest challenge is getting your peer-to-peer fundraisers prepared, informed, and engaged. This five-part fundraising toolkit will be a great help:  READ MORE

Guest Blogger on October 14, 2015 in Fundraising: Innovations & Research | 0 comments
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Nonprofit Communications Jobs

This is my 202nd jobs posting, and the final one. There are so many dedicated nonprofit jobs sources, that this feature is no longer necessary.

I’m going to focus content 100% on what you’ve told me is most useful, and can’t find elsewhere—tips, tools, templates and case studies. Thanks for reading, and for your feedback!

Communications Coordinator Prevention Partners
(Chapel Hill, NC)

Communications & Grants Manager Urban Habitat
(Oakland, CA)

Communications Manager MLVE, Inc. (Springfield, VA)

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Nancy Schwartz on July 20, 2015 in Jobs and Hiring | 0 comments
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Nonprofit Marketing JobsSubscribers, we’re working on getting you the ability to opt-in or -out of these listings vs. other posts. Hold on! 

Post YOUR comms job here—nonprofits, grantmakers, B Corps & vendors serving nonprofits.

Communications Expert and Editor Frameworks Institute (Washington, DC)

Communications Manager for Reproductive Rights ACLU (New York, NY)

Communications & Marketing Officer Shining Hope for Communities (New York, NY)

Communications & Marketing Specialist League of Women Voters (Twin Cities, MN)

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Nancy Schwartz on July 14, 2015 in Jobs and Hiring | 1 comment
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Nonprofit Communications JobsSubscribers, we’re working on getting you the ability to opt-in or -out of these listings vs. other posts. Hold on! 

Post YOUR comms job here—nonprofits, grantmakers, B Corps & vendors serving nonprofits.

Chief Marketing and Communications Officer  Minnesota State Colleges and Universities (Twin Cities, MN)

Chief Marketing Officer Net Impact (San Francisco, CA)

Communications Assistant The Physicians’ Committee (Washington, DC)

Communications Associate – Online and Social Media St. Mary’s Academy (Portland, OR)

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Nancy Schwartz on June 22, 2015 in Jobs and Hiring | 2 comments
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Nonprofit Communications Jobs

Subscribers, we’re working on getting you the ability to opt-in or -out of these listings vs. other job posts. Hold on, please!

Post YOUR comms job here—nonprofits, grantmakers, B Corps & vendors serving nonprofits.

Associate Web Producer, Director of Marketing and Creative Services, Marketing Manager &  Multimedia Associate Clinton Foundation (New York, NY)

Communications Associate
Goldman Environmental Foundation (San Francisco, CA)

Communications Associate PATH (Los Angeles, CA)

Communications Coordinator Good Shepherd Children & Family Services (St. Louis, MO)

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Nancy Schwartz on June 15, 2015 in Jobs and Hiring | 3 comments
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LisaSargent 2.1

Guest blogger Lisa Sargent is one of the best fundraisers and copywriters I know. She focuses here on donor communications, but her take is relevant for all nonprofit campaigns and audiences. Read on, and we up!

Lately it’s been that the 24/7 donor communications fiesta … is getting a little tired.

Same old players, same old info, recycled the same old ways: more you/less we, Flesch Kincaid and readability, ban all jargon, timely thank-yous, and on and on and on.

Then Nancy Schwartz wrote this. She said:

“[It’s] about WE…not you. This is a critical shift in voice that I’m starting to feel is very important.

For so long, experts have advised cause communicators to address prospects and supporters in second person—you. The shift to WE—signaling the power of collective action for stronger results—is a vital strategic shift.”

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Nancy Schwartz on June 9, 2015 in Messaging, Relevance Rules | 2 comments
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Nonprofit Communications JobsPost YOUR comms job here—nonprofits, grantmakers, B Corps & vendors serving nonprofits.

Citizen Outreach Staff Fund for the Pubic Interest: Environment Oregon (Portland, OR)

Communications Associate New York State Health Foundation (New York, NY)

Communications Coordinator Trillium Employment Services (Auburn, WA)

Communications Director National Domestic Violence Hotline (Austin, TX)

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Nancy Schwartz on June 8, 2015 in Jobs and Hiring | 2 comments
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