I’m on vacation rejuvenating, clearing space, and building energy for a productive fall and winter. I hope you do the same, if only for a day—It’s a necessity for good creative and intellectual work, and sense of wellbeing. PLEASE join me—It’s the best investment you can make.
Congratulations, you’ve got a new email subscriber who’s interested in your cause and impact. Now’s the time to introduce them to your nonprofit with an email welcome series. You get just one chance to make a first impression! Dumping a subscriber into your list with no explanation or recognition can be jarring, or worse, annoying. So don’t.
Instead, do it right with a three-part email welcome series. In fact, research shows that welcome emails are four times more likely to be openedand five times more likely to get click-throughs than other emails.Here’s how to create your own email welcome magic, drawn from Care2’s new Welcome Series Toolkit: READ MORE
Need help with that campaign email or program registration mini-site due to launch last week? Ready to move from making mediocre messages to the most audience-delighting, highest-impact calls to action of your life? How about getting there via a captivating romp through the life—and laws—of one of the most motivating fundraising writers around?
What’s Happening with Video at
International Rescue Committee (IRC) & Broadway Cares/Equity Fights AIDS Cathe Neukum is Executive Producer for IRC, where she’s responsible for all video content. In her two-and-a-half year tenure, she’s increased the organization’s visibility on Facebook and YouTube by over 800%.
Cathe’s latest video (at top) features actor and activist Mandy Patinkin standing with IRC aid workers in Greece to welcome families fleeing Syria and other war-torn countries for a better life. This video has been viewed 5 million times on Facebook. READ MORE
It’s so challenging for nonprofits to get video right, especially with limited budgets and bandwidth. That’s why I so appreciate the practical guidance shared by NYC’s 501 Tech Club presenters Cathe Neukum, Executive Producer at International Rescue Committee (IRC), and Lane Beauchamp, Manager of Marketing and Media at Broadway Cares. Here’s a brief summary of what I learned:
Know Before You Go
Why us and why now? Ensure that the video is designed to advance priority goals, and is one of the best methods of doing so. Don’t just do it to do it. (Lane)
Powerful videos require planning, lots and lots of planning. Know what you’re getting into before showtime. (Cathe)
Make your video shareable. It’s not enough for people to like it, they need to share it. (Lane)
Earmark some of your video budget for paid distribution; social is a pay-to-play world at this point. (Cathe)
Guest blogger Rob Wu is CEO of CauseVox, a crowdfunding and peer-to-peer fundraising platform used by nonprofits to create fundraising websites.
Today, fundraising extends far beyond motivating people to donate. We want engagement, we want other actions, and we want to build a relationship! We also want as many people as possible rallying for our cause.
Here’s where peer-to-peer (P-to-P) fundraising comes in, as a reliable method of leveraging your existing audience to raise money on your behalf. It’s a great way to reach a broader audience, activate new donors, and re-engage current supporters.
You tell us that your biggest challenge is getting your peer-to-peer fundraisers prepared, informed, and engaged. This five-part fundraising toolkit will be a great help: READ MORE