Campaign Writer, All Out (Virtual)
Communications Advisor, Links Media (Rockville, MD)
Communications Assistant, David and Lucile Packard Foundation (Los Altos, CA)
Wish you knew how to build and deepen relationships with people who can advance your issue or cause—like major gift prospects—but you just don’t how?
Fundraisers who work in small development shops are frequently overwhelmed by the details of grant writing, direct mail, and event planning. I’ve been there, and I bet you have too.
As a result, you can end up leaving a lot of money on the table. And you marketers face the same pressures from a different set of challenges!
Welcome to guest blogger, James Porter. James is Associate Director, Development & Communications for the END Fund, a nonprofit dedicated to controlling and eliminating neglected tropical diseases.
Your database tools have the potential to dramatically increase marketing and fundraising results if you use them right. That’s why I’ll be blogging lots of tips, tools and case studies on building out and using your database(s) to improve your supporter’s experience in 2014—via segmentation, serving customization content and personalization. More satisfying experiences lead to more of the actions you need (results!).
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