Would you have generated donations your organizations wouldn’t have gotten otherwise if you had participated in this year’s #GivingTuesday? Could you have tried some new strategies this year, like the matching gifts offered in so many #GivingTuesday campaigns? Should you have built an all-org #GivingTuesday giving team to capitalize on the relationships with donors and prospects many of your colleagues already have?
Woulda coulda shoulda for #GivingTuesday 2014 but now’s the time to document ideas and goals to boost your 2015 #GivingTuesday results. Here’s how:
Guest author Jenna Sauber is a crowdfunding and digital marketing expert at CauseVox, a peer-to-peer fundraising software for nonprofits.
The beauty of a movement like #GivingTuesday is that the nonprofit world gets to shine in the midst of the chaotic and overwhelming madness that is the holiday retail season.
But let’s face it: when your nonprofit is one of hundreds, or thousands participating in this growing global giving day, making your story stand out can be an intimidating task. You’ve got a short lead in to December 2, and then you have 24 hours (less if you think about when people are awake and online) to inspire people to give.
So how do you amp up your fundraising appeal in a way that encourages people to click that donate button? Use the power of storytelling! Here are a few of my favorite tips to consider as you craft your storytelling plan for #GivingTuesday.
1) Make your story relevant
When planning a move, people always say “location, location, location.” For #GivingTuesday, it’s of the utmost importance to keep things relevant. And we’re not just talking about staying on topic to your mission—but think of the time of year, think seasonal.