Diana Nyad’s epic 110-mile uncaged swim (video here) from Cuba to Key West was a tremendous achievement. But even more remarkable than setting this record was 64-year-old Nyad’s perseverance in reaching her goal (this was her fifth attempt in 35 years).
There’s so much nonprofit communicators like us can learn from her. Here are 6 vital lessons we can take from her experience:
The Nonprofit Technology Network has a refreshingly open method of designing the program for its 2014 annual conference, and the votes of folks like you are a key part of it.
I’ve partnered with some fantastic experts on these two sessions and hope you’ll to help bring them to life by voting for them today. Voting closes Wednesday, July 31 so vote now please!
Marketing & Fundraising Meet & Greet
Part 1—In which Roger advises how to stem the tide of lost donors.
Roger Craver tells it like it is. Right now, he’s all about donor loyalty, all the time. That’s because nonprofits like yours are losing 7 of 10 donors every year. That adds up to a 25% decrease in retention rate over the last ten years. Ugh!
Here, in this out take from the fabulous Engage Conference last month, Roger drills down into the specific changes in mindsets, methods and metrics essential to your organization’s growth. (Teaser: Marketing plays a vital role here.)
Get your donor-centered Mindset in place
1) Commit to retention—Your shift here is worth $250,000 in lifetime value (LTV) of each donor if you do it right.
Nonprofit Storytelling #1-9
I’m a sucker for stark contrast. It’s one of the best learning tools ever, and today I’m drawing on examples from Mass Mentoring Partnership (MMP).
MMP supports and strengthens mentoring programs in Massachusetts and faces this marketing challenge common to every organization that doesn’t provide direct services:
Part 2—In which Roger recommends specific changes to make in mindsets, methods and metrics.
Among other adventures recently, I met and learned with famed fundraiser Roger Craver at the fabulous Engage Conference.
Roger is a guy who doesn’t hold back. He shares what he knows, sees and suggests with absolutely no restraint.
You may agree with him or not, but his bold, evidence-based recommendations are a huge gift to the rest of us. Roger always gives you something that’s worthy of consideration. Whether you follow his guidance or not, the process of consideration itself will move your fundraising forward.
Roger’s main message today is that organizations like yours are losing 7 of 10 donors every year due to fairy-tale fundraising. Here’s what you should do about it:
Nonprofit Storytelling # 1-9
Stories are at the top of the format heap right now, because they work. Although they’ve been around forever (the Lascaux cave paintings in SW France are 17,000 years old), most of us still thrill to good stories on pages and screens.
Why We Respond to Stories
Stories help us make sense of a world that can be hard to understand. Lisa Cron, author of the wonderful Wired for Story
, clarifies that stories drive emotions and emotions drive decisions. We count on our emotions to help us break through the clutter of the 3,000 messages we’re bombarded with each day.