Donor retention is an absolute priority (again) for 2014. Yet the path to donor retention success remains elusive for so many organizations. How about yours?
Please join me in thanking Frank Barry and the Blackbaud team for sharing donor retention guidance from some of the smartest fundraising experts out there. I’m thrilled to be included!
Here’s my #1 donor retention recommendation—R-E-S-P-E-C-T your way to strong and long-lasting donor relationships:
Select that one thing (among the many things) that will make a significant difference and that you want to do better. Then start doing it right now on a regular basis.
For most of us (including me), it’s a no-brainer. That one thing has to be be writing. Stronger writing is the one and only path to nonprofit content that motivates people to listen and act. It’s the skill set behind every effective nonprofit campaign ever crafted and one you can always take to the next level.
I dare you to learn to write better.
Friends and colleagues, today is Giving Tuesday—the national day of giving—and I’m raising money for an organization dear to my heart: NTEN (the Nonprofit Technology Network). Please join me in supporting my NTEN challenge.
NTEN is the place so many of us nonprofit communicators find community, plus a wealth of resources and support unavailable anywhere else.
Donate now to join me in building a stronger network of nonprofit professionals like us; folks who do more with less by leveraging technology tools to increase their impact and move their cause forward.
Your donation of any size—$10, $25 or more—will be used and appreciated. Please donate now. Thank you for helping NTEN, and helping me meet my ambitious goal of $1,000!
Here’s the back story:
I’ve seen so many fantastic examples from nonprofits linking what’s top of mind this week (Halloween, for many, if not for all) with their campaigns and orgs. Thanks to Kerri Karvetski for showcasing several strong nonprofit models here.
But many orgs are moving forward with “just do it” Halloween-linked marketing, rather than relevant marketing that deepens understanding of the organization and/or motivates action. And that becomes who-cares, right-now marketing. Here’s what I mean.
Me and you, together in the same place? I’d love that.
Let’s lunch and learn together! Please join me next Tuesday, October 8, in nearby Edison NJ, to build your skills on:
Right-Things Right-Now Fundraising for Nonprofit Leaders
Register by tomorrow (Fri, Oct 4) to get the early-bird rate—just $40 to learn with me!
Diana Nyad’s epic 110-mile uncaged swim (video here) from Cuba to Key West was a tremendous achievement. But even more remarkable than setting this record was 64-year-old Nyad’s perseverance in reaching her goal (this was her fifth attempt in 35 years).
There’s so much nonprofit communicators like us can learn from her. Here are 6 vital lessons we can take from her experience:
The Nonprofit Technology Network has a refreshingly open method of designing the program for its 2014 annual conference, and the votes of folks like you are a key part of it.
I’ve partnered with some fantastic experts on these two sessions and hope you’ll to help bring them to life by voting for them today. Voting closes Wednesday, July 31 so vote now please!
Marketing & Fundraising Meet & Greet