goals

Set Your Marketing Goals

This practical, doable marketing plan template takes you from goals to benchmarks, work plan, action, and impact! 

Eeesh! Those New Year’s resolutions—including the ones we set for marketing and fundraising work—are so hard to keep.

That’s because most resolutions are action items, rather than goals (the real “what we want to get to”). When things in our work worlds change—making those actions irrelevant or too difficult, or throwing them into question or making them too difficult— there’s no clear framework for assessment and adaptation. So the resolutions fade out, leaving you disappointed.

INSTEAD…

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Nancy Schwartz on January 10, 2017 in Planning and Evaluation | 0 comments
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This practical, doable marketing plan template takes you from goals to benchmarks, work plan, action and impact!

Articulate your marketing goals (a.k.a. resolutions) for the period to come—start with a max of three smart, realistic and attainable goals for the next 90 days. Then follow the rest of the steps outlined here.

 Try it, and let me know how it goes!

Nancy Schwartz on January 7, 2015 in Planning and Evaluation | 0 comments
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