Part 1—In which Roger advises how to stem the tide of lost donors.
Roger Craver tells it like it is. Right now, he’s all about donor loyalty, all the time. That’s because nonprofits like yours are losing 7 of 10 donors every year. That adds up to a 25% decrease in retention rate over the last ten years. Ugh!
Here, in this out take from the fabulous Engage Conference last month, Roger drills down into the specific changes in mindsets, methods and metrics essential to your organization’s growth. (Teaser: Marketing plays a vital role here.)
Get your donor-centered Mindset in place
1) Commit to retention—Your shift here is worth $250,000 in lifetime value (LTV) of each donor if you do it right.
Part 2—In which Roger recommends specific changes to make in mindsets, methods and metrics.
Among other adventures recently, I met and learned with famed fundraiser Roger Craver at the fabulous Engage Conference.
Roger is a guy who doesn’t hold back. He shares what he knows, sees and suggests with absolutely no restraint.
You may agree with him or not, but his bold, evidence-based recommendations are a huge gift to the rest of us. Roger always gives you something that’s worthy of consideration. Whether you follow his guidance or not, the process of consideration itself will move your fundraising forward.
Roger’s main message today is that organizations like yours are losing 7 of 10 donors every year due to fairy-tale fundraising. Here’s what you should do about it:
I was struck hard by this cartoon honoring superstar children’s author Maurice Sendak, who passed away last week. Sendak was an fearlessly innovative storyteller, who introduced previously taboo topics and tone into his work beginning with Where the Wild Things Are. It’s no surprise that the childrens’ publishing establishment didn’t welcome his innovations with open arms, but Sendak persisted with game-changing results.
“When it was published in 1963, the book was hated by critics and banned in libraries. Wild ideas always attract naysayers. But wild ideas are the ones that make a dent. Where the Wild Things Are is one of the most awarded and influential children’s books in history. But too often wild ideas are smothered or diluted before they’ve really had a chance,” says Marketoonist Tom Fishburne.