What a week it was! Among other adventures last week, I met and learned with famed fundraiser Roger Craver at the fabulous Engage Conference.
Roger is a guy who doesn’t hold back. He shares what he knows, sees and suggests with absolutely no restraint.
You may agree with him or not, but his bold, evidence-based recommendations are a huge gift to the rest of us. Roger always gives you something that’s worthy of consideration. Whether you follow his guidance or not, the process of consideration itself will move your fundraising forward.
Roger’s main message today is that organizations like yours are losing 7 of 10 donors every year due to fairy-tale fundraising. Here’s what you should do about it:
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Nancy Schwartz on May 14, 2013 in Fundraising: Innovations & Research
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Tags:donor loyalty, fairy-tale fundraising, fundraising, fundraising success, happily-ever-after fundraising, innovation, nonprofit marketing, roger craver
I was struck hard by this cartoon honoring superstar children’s author Maurice Sendak, who passed away last week. Sendak was an fearlessly innovative storyteller, who introduced previously taboo topics and tone into his work beginning with Where the Wild Things Are. It’s no surprise that the childrens’ publishing establishment didn’t welcome his innovations with open arms, but Sendak persisted with game-changing results.
“When it was published in 1963, the book was hated by critics and banned in libraries. Wild ideas always attract naysayers. But wild ideas are the ones that make a dent. Where the Wild Things Are is one of the most awarded and influential children’s books in history. But too often wild ideas are smothered or diluted before they’ve really had a chance,” says Marketoonist Tom Fishburne.
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Nancy Schwartz on May 14, 2012 in Strategy
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Tags:devil's advocate, innovation, maurice sendak, Nonprofit Communications, nonprofit marketing
