I’ve always admired the work, style and smarts of Kaboom, which helps communities nationwide to build and restore playgrounds. So I was thrilled to interview a few Kaboom staffers — including Jim Hunn, Vice President, Mass Action — in my discovery process for a client’s web strategy.
Engagement is the success factor for every program, including the project I’m working on, and a primary topic of my work. Jim and colleagues outlined several key motivators for community participation in the work they do, ones they’ve identified through getting to know what’s important to these communities. Knowing that, and what’s top of mind for the network you need to engage is the prerequisite to relevance, which drives engagement.