job descriptions

 Nonprofit Marketing JobsThe Range of Nonprofit Marketing & Communications Job Descriptions I see is Incredibly Broad…

As I vet dozens of nonprofit marketing and communications jobs for our weekly jobs post, I get a good sense of what organizations like yours are seeking in their marketing and communications hires. This is key stuff for all of us—these roles and responsibilities are our lives, present and future—and I’ve become intrigued by the incredibly varied range of experience, skills and personal characteristics that organizations are looking for to fill a very broad range of roles.

In response to this increasingly varied (fragmented, you could say) range of nonprofit marketing and communications roles, I’m inspired to dig into these help-wanted calls to action—assessing the range of skills, personal qualities and experience called for; and their relationship with reality.

How to Hire the Right Nonprofit Communications Help

Hire the Right Nonprofit Marketing Help
Hire the Right Nonprofit Marketing Help

Most Help-Wanteds are Unrealistic

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Nancy Schwartz on May 22, 2014 in Jobs and Hiring | 4 comments
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People First! by Tom PetersI’m in the middle of Tom Peters’ most recent e-book, People Firstand want to share four vital takeaways with you. These four steps—clear and doable by every organization, really—have the potential to absolutely transform your organization, so take some time here.

  1. FORMAL and ongoing marketing training for all employees, leadership and others who touch your organization’s supporters.
  2. 100% of employees involved!
  3. EVERY job is a “marketing job,” and says so in the job description with specific responsibilities outlined.

Here are some examples of how all-org marketing teams work:

  • The person who answers general calls directs callers on with warmth, interest and enthusiasm.
  • The new fundraiser tries to get her idea taken seriously.
  • Program staff members provide a sense of “Welcome” and invitation for continued participation.
  • Your CEO is “marketing” to the person staffing the info line and the customer service team (the importance of that welcoming attitude) as well as to her board members…and these examples are just the beginning.

And now #4—required to make it a two-way street:
FORMAL training in “Aggressive Listening:” 100% of employees!

Learn more about developing your all-org marketing team:
8 Ways to Build a Team of Effective Messengers
Communications Is Everyone’s Job: Proof Point (Video)
Why Can’t We Be Friends

P.S. Get this free e-guide, The Book That Changed My Life. 129 top reading picks from nonprofit leaders around the world.

Note: I’ve substituted “marketing” here, for Peters’ “sales.”

Nancy Schwartz on March 22, 2013 in All-Org Marketing Team | 2 comments
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