Proof Points: Research findings to use when advocating for the marketing approaches you know are right.
Talk about a perennial challenge! Inadequate time and budget remain the two primary hurdles to nonprofits’ marketing impact. But thanks to the 1,600+ nonprofit marketing and fundraising staff members surveyed 2016 Nonprofit Communications Trends Report, we now know more.
Here are survey respondents’ top hurdles to marketing impact:
My friend and colleague Kivi Leroux Miller, over at Nonprofit Marketing Guide, provides a wonderful service for nonprofit marketers like us—her annual report of trends in the field.
I urge you to take ten minutes right now to respond to her 2015 Nonprofit Communications Trends Survey.
What you’ll get in return:
- Special preview webinar on 2015 trends for survey takers ONLY (you’ll know the trends almost a full month before anyone else!)
- Full report of survey findings, unparalleled for:
- Fine-tuning your methods and tactics
- Getting some fresh ideas, ones you never would have thought of
- Learning what’s NOT working, so you know what to avoid
- Serving as proofs for your marketing approach for 2015 (so helpful for building the confidence and buy-in of skeptical bosses and colleagues).
Stop everything to respond to this survey right now. It’s the best investment you can make for marketing success in 2015. Thanks!
Here’s what my dear friend and colleague, Kivi Leroux Miller, said when I asked her to share the most important takeaway from her just-released 2014 Nonprofit Communications Trends Report:
In far too many organizations, communications/marketing staff and development/fundraising staff aren’t talking or cooperating, and in the worst cases, are working at cross-purposes. Your goals don’t have to be completely in sync, but they must be aligned.
Oh yeah, they do. If your goals—and all the activity that flows from them, both marketing and fundraising wise—aren’t aligned, you won’t get anywhere with your outreach on either front. Actually, the impact will be far worse than that—you’ll alienate prospects and supporters by confusing them with an inconsistent experience, a proven recipe for pushing folks far, far away.
Kivi’s must-do recommendation comes from learning that communications directors and development directors vary widely in their take on:
The Nonprofit Technology Network has a refreshingly open method of designing the program for its 2014 annual conference, and the votes of folks like you are a key part of it.
I’ve partnered with some fantastic experts on these two sessions and hope you’ll to help bring them to life by voting for them today. Voting closes Wednesday, July 31 so vote now please!
Marketing & Fundraising Meet & Greet
I’m back, along with my friend and fellow nonprofit marketing expert extraordinaire Kivi Leroux Miller, to tell you about this special opportunity to find the solutions to your 2012 to 2013 marketing challenges: The Total Focus Marketing Plan Workshop. Plan in a day—blueprint forever
Martin Luther King inspired me to ask fellow bloggers to join me in the January Nonprofit Blog Carnival, to “pick any dream you have—for your cause, organization or the nonprofit sector—and share it and how you plan to make it real.”
I am inspired and energized by the richness of your contributions. I urge you to digest them to energize yourself and to focus you and your colleagues on the pathways to increased impact and results in 2012:
Join Kivi Leroux Miller (NonprofitMarketingGuide.com) and me for this rapid fire learning experience – get your answers here.
Kivi and I recorded this half-hour webinar on July 21, 2011 to answer the questions you submitted via email, Facebook and Twitter. When you listen in here, you’ll get answers to a broad range of questions, including:
This is the time to propel your organization’s marketing forward with a smart plan! And I can help you do that in a single day — October 12, in New York City.
I’m partnering with one of the best nonprofit marketers I know, Kivi Leroux Miller of NonprofitMarketingGuide.com, to offer you a way to transform your tangle of marketing to-do lists and conflicting priorities into a clear, practical and doable plan.
Join us for the Total Focus Marketing Plan Workshop, October 12 in New York City. But don’t wait: This is the final Total Focus Workshop we’ll be giving in 2011, and seats are filling fast!
Think it’s possible to learn what you need to know now about nonprofit marketing planning in just 30 minutes? Well, Kivi Leroux Miller and I are going to give it a try with our next free webinar, 30 Nonprofit Marketing Questions in 30 Minutes!
Please join us on Thursday, July 21, 2011 at 3:00 p.m. Eastern (Noon Pacific). We will answer 30 questions about nonprofit marketing planning in 30 minutes!
All questions will be submitted by participants in advance, and we’ll select the top 30 to answer during this rapid-fire, intensive learning experience. We’ll review all of the questions submitted by July 15 and cull them down to the top 30, which we will answer live during the webinar.
1) There’s no faster way to learn about nonprofit marketing planning. Register Now.
2) Have a burning nonprofit marketing question you’d like us to answer during the webinar? Email it to us right now (firstname.lastname@example.org)
Your investment of 40 minutes (10 to craft and submit your question, 30 to join us on the webinar) will generate huge returns. Promise!
P.S. Learn how to strengthen your nonprofit’s marketing impact with the 2011 Guide to Nonprofit Marketing Wisdom.