kivi leroux miller

I’m partnering with one of the best nonprofit marketers I know, Kivi Leroux Miller of NonprofitMarketingGuide.com, to offer you a way to transform your tangle of marketing to-do lists and conflicting priorities into a clear, practical and doable plan. Join us for the Total Focus Marketing Plan Workshop, June 16 in Seattle.

Plan with Us for a Day—Get a Blueprint Forever
Please join us for this intensive, limited-enrollment planning seminar. It’s a special opportunity to find the solutions to your 2011-2012 marketing challenges, as we guide you to set realistic goals, craft your messages, build the support and partnerships you need, prioritize your strategies and inventory the time, treasure and talent required.

Register TodayJust a few seats for Seattle are left.

P.S. Even if can’t join us for the workshop, please join us for a no-host nonprofit happy hour in Seattle on June 15. No RSVP is necessary.

Date & Time: Wednesday June 15, 5- 7 pm
Where: Boka Kitchen & Bar – 1010 First Avenue at Madison, Seattle
We’ll have a section of the bar set aside for us. Look for the happy, nonprofit types by the high tables near the bar.

Thanks much to our good friends Peter Drury, Erica Mills and Zan McColloch-Lussier for organizing.

Nancy Schwartz on June 2, 2011 in planning | 0 comments
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Join Kivi and Me for this Free Webinar
Today-Monday May 2-at 3pm ET (Noon PT)
Learn How to
Set the Big-Picture Marketing Goals that
Take You Where You Want to Go!

My friend and colleague Kivi Leroux Miller and I have heard so many of you say that your marketing isn’t all it could be. And worse, you don’t know where to start to fix it.

You’re frustrated by how hard you’re working without generating the results you expect, and that your organization needs. Aargh!

So we’ve decided to show you exactly where to start, with setting your goals, in today’s free 30-minute webinar.
Register Now – Seats are Limited
Today, Monday, May 2, 2011
3:00 – 3:30 pm ET (12:00 – 12:30 pm PT)

When Kivi and I first put our heads together on how to team up to help nonprofits strengthen their marketing impact, marketing planning was at the top of our list.

Join us for this free 30-minute webinar to learn how to set clear marketing goals for your organization. They are the first crucial step towards an ambitious but fully-doable nonprofit marketing plan.

Register now for this free webinar today, Monday, May 2, 2011, at 3:00 pm Eastern (Noon Pacific).

We’re really looking forward to discussing this critical step to nonprofit marketing success with you! Join us.

Nancy Schwartz on May 2, 2011 in Planning and Evaluation | 0 comments
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Join Kivi and Me for this Free Webinar
Learn How to
Set the Big-Picture Marketing Goals that
Take You Where You Want to Go!

My friend and colleague Kivi Leroux Miller and I have heard so many of you say that your marketing isn’t all it could be. And worse, you don’t know where to start to fix it.

You’re frustrated by how hard you’re working without generating the results you expect, and that your organization needs. Aargh!

So we’ve decided to show you exactly where to start, with setting your goals, in this free 30-minute webinar.
Register Now – Seats are Limited
Monday, May 2, 2011
3:00 – 3:30 pm ET (12:00 – 12:30 pm PT)

When Kivi and I first put our heads together on how to team up to help nonprofits strengthen their marketing impact, marketing planning was at the top of our list.

Join us for this free 30-minute webinar to learn how to set clear marketing goals for your organization. They are the first crucial step towards an ambitious but fully-doable nonprofit marketing plan.

Register now for this free webinar on Monday, May 2, 2011, at 3:00 pm Eastern (Noon Pacific).

Seats are limited so register today.

Nancy Schwartz on April 18, 2011 in Planning and Evaluation | 0 comments
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I have so much to do but don’t know where to start!

That’s the crucial–but seldom acknowledged or discussed–challenge on which I co-led a vibrant mind meld at the Nonprofit Technology Conference (#11NTC), along with superstars Katya Andresen, Kivi Leroux Miller and Sarah Durham.

We were thrilled at the number and engagement level of the hundreds folks squished in the room. In fact, discussion got so lively we were hushed by the organizer of the session in the next room! That request exemplifies the excitement of the crowd in discussing this stuff and in meeting each other–brainstorming partners in the making!

Katya created these summary slides on the fly as we provided one-minute consulting and participants shared their bright ideas on how to:

  • Get priorities right
  • Balance is crucial between marketing and fundraising efforts, not just within marketing
  • Manage up and build leadership buy-in on priorities you set
  • Balance incoming requests (agency model) when you’re acting more strategically (i.e. you have your own job to do)
  • Do the internal marketing necessary to build support, investment and a team of messengers among your colleagues
  • Cut down your program (hint – don’t cut a channel if it’s working, just scale back your effort)
  • Break up with social media if the ROI isn’t there.

Here are a few other outtakes on the session:

What do you have to add to these bright spots? Please share it here.

P.S. Get a jump start on your marketing planning via the Total Focus Marketing Plan Workshop led by Kivi Leroux Miller and me. Karen and Tara participated last fall with great result! 2011 workshops are scheduled for June 16 in Seattle and October 12 in New York City. Learn more nowthe workshops sold out last year and 2011 seats are going fast!

Nancy Schwartz on March 23, 2011 in Planning and Evaluation | 0 comments
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Last week I had the opportunity to join three fantastic colleagues to share guidance on this crucial nonprofit marketing challenge at #11NTC (NTEN’s annual conference). And I want to share that guidance with you.

What a pleasure to work with Kivi Leroux Miller of NonprofitMarketingGuide.com; Karen Secular, Communications Director at the Arnold P. Gold Foundation; and Tara Collins, Communications Director at the Watershed Agricultural Council! And what a thrill to have so many focused, sharp, engaged session participants asking questions and sharing their wisdom.

Weaving your loose ends together is a prerequisite to your nonprofit marketing success but remains, for so many of you, a stubborn barrier. Here are two key tools we shared at the session; they are a huge help in getting started with your weaving:

Here are 12 steps to weaving a tight, powerful marketing plan, highlighted by session participants via Twitter:

  1. Moving marketing from support function to a strategic player is the game changer. (@stacyjclinton)
  2. Stop acting as the in-house marketing agency at your org, and take control of the situation (@egratto) A.K.A., “Stop taking the tickets and start driving the bus,” as Tara says.
  3. Only 16% of nonprofits have marketing plans. You need one to make the move to strategic player. (@ksuzj)
  4. A marketing plan is essential because it directs your focus and keeps you on a clearly defined path. (@elimcgon)
  5. However, marketing planning is ongoing series of refining and understanding. Don’t plan more than 1 year out. (@volmatch) Then break it down further to 3-month chunks @wendymarinaccio)
  6. Rule of 3: Identify no more than 3 target audiences for your messages or you risk diffusing your efforts. (@stacydyer)
  7. Meet your audiences where they are (channels and perspectives) (@weinrichc)
  8. Your brand is not just “clothes you wear” (e.g., logo and colors) It’s your organization’s whole personality-the way you walk & talk. (@linzbilks)
  9. Put all of your marketing material on a table; see if there is consistency through ’em (@weinrichc)
  10. Unless your blog is supporting your brand or a call to action it’s just words. (@ksuzj)
  11. Vital part of mktg planning is outlining every single task down to the nitty gritty – who is doing what when (@volmatch)
  12. Failures are what our successes are built on. (@mkdm, @andystitt829)

If you don’t have a plan, or have one that lives in your head or hopes, is just notes, not formalized and approved, or simply not working, get on it right now! It’ll change your life, and your marketing impact.

Please let me know what’s getting in your way, and I’ll give you some recommendations for pushing through!

For more insights from the session, review the slide deck and crowdsourced notes.

P.S. Get a jump start on your marketing planning via the Total Focus Marketing Plan Workshop led by Kivi Leroux Miller and me. Karen and Tara participated last fall with great result! 2011 workshops are scheduled for June 16 in Seattle and October 12 in New York City. Learn more now–the workshops sold out last year and 2011 seats are going fast!

Nancy Schwartz on March 22, 2011 in Planning and Evaluation | 0 comments
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Join us at the Total Focus Marketing Plan Workshop
Seattle Early Bird Rate Runs through March 31 – Saves You $100

We’re back! I’m partnering with my friend, Kivi Leroux Miller, to offer you a special opportunity to find the solutions to your 2011 marketing challenges: The Total Focus Marketing Plan Workshop. Plan in a day—blueprint forever!

We premiered the workshop in New York and D.C. last fall, and received great ratings. Here’s what two of our participants had to say:

Would Have Taken Me Forever on My Own
I learned so much about marketing planning today. It would have taken weeks or months to do so on my own.

Now I Know How to Shape Our Marketing Plan and Transform It into Action
As a result of participating in your outstanding workshop, I am re-focused on exactly what I need to do to create an effective marketing plan for our organization. Now I know the steps I need to take to transform that plan into actions that are understood and adopted throughout the organization.

We hope you’ll join us for this intensive, limited-enrollment planning seminar for nonprofit communicators and development staff members, board members and executive directors who do it all.

You see this day is going to be different from other workshops you’ve participated in.

You’ll immerse yourself in marketing planning for a day, as we help you shed the muddled messages and impossible to-do lists that pull you in too many directions and diminish your marketing impact.

And, most importantly, you’ll leave with a clear, focused, practical marketing plan that will work for your organization—one you are fully capable of implementing.

Don’t Miss this Opportunity —

Learn more now! The Seattle early-bird rate runs through March 31 but we expect seats to fill up fast.

Hope to see you there!

Nancy Schwartz on February 24, 2011 in Professional Development | 0 comments
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Thanks so much to my friend and colleague Kivi Leroux Miller for surveying 780 nonprofit communicators like you on your habits, practices and preferences, and then sharing what you reported in the new, free 2011 Nonprofit Communications Trends Report.

I found the report incredibly useful as it compiles data I’ve never seen before, including what most excites and scares nonprofit communicators. I was pleased to grab Kivi for a few minutes to ask her a few questions on the findings:

Nancy: What single finding is most vital for nonprofit marketers to pay attention to, and how should they respond to it?

Kivi: We should continue to experiment; we’re all learning. What I think most nonprofits will find comforting is that everyone is excited about all of the new communications tools available these days and how they create new opportunities to connect with supporters. At the same time, they are intimidated about not having the time and skills to use them well.

Everyone is in the same boat: We are all learning and trying to figure out how to integrate the tools well. I hope nonprofits of all sizes will see that they aren’t alone in that, and that they should feel free to experiment right along with everyone else.

Nancy: I was surprised to see Facebook ranked as a more important tool than print marketing/communications materials. Of course a strong Facebook presence definitely offers significant reach if an org has many likes.
But how can you really compare the value of two such very different tools?
Is there a more productive way to look at these tools?

Kivi: Cost and purpose are the determining factors: I believe the cost of print marketing compared to online marketing is a significant factor in these decisions. At some level, the effectiveness of direct mail becomes irrelevant if you simply can’t afford to send it out. That’s especially true for communications that are more informational or rapport-building in nature, as opposed to a direct fundraising appeal.

Nancy: Most survey respondents email supporters monthly but is that really enough? I think that it’s tough for a supporter to feel connected with any organization it hears from just twelve times a year.
How do you recommend  that nonprofits ensure they do connect with their supporters if they email just monthly?

Kivi: I was actually thrilled to see 75% emailing at least monthly, because many of the small organizations that I hear from, especially those who  are transitioning from a print newsletter, often think monthly is too often!

But I agree with you; I think monthly touch points are the bare minimum. If email is well integrated with other forms of communication, including print, in-person contacts, PR, and/or social media, I think a monthly email schedule can work just fine.

Nancy: What nonprofit marketers identify as exciting them and scaring them in 2011 is fascinating. How can they put these findings to work?

Kivi: I think nonprofits can use this report, and this section in particular, to benchmark themselves in some ways against the nonprofit sector as a whole.

I think nonprofit communications staff often feel alone in the wilderness, and even alone in their own organizations. The report validates some of their concerns, and I hope it encourages them to reach out to each other to find solutions and support.

Nancy: You note that more than half (51%) of nonprofit organizations have a marketing plan but, in digging into the responses, I see that just 32% have a formal plan that’s approved by leadership. That’s startling to a marketing planning advocate like me. Which of the other findings do you think are related to a lack of a formal, approved plan? And what is the best way to help nonprofits close the planning gap?

Kivi: I think the stats on marketing planning are closely related to the “what excites you” and “what scares you” responses. The organizations with written plans are more excited about finally getting organized and integrating their communications; the ones without plans are more scared about not knowing what to do or how to do it.

The realization that you really do need to pay attention to marketing and that a marketing plan is the must-have framework to work from is just now hitting many organizations, and I think it comes directly from having an overwhelming number of choices in ways to communicate. When all you had to do was produce a quarterly print newsletter and send out a few press releases, the marketing plan was pretty clear cut. But the sheer number of communications channels now available to even the smallest nonprofits requires more strategic decision-making. I’m looking forward to seeing those planning numbers rise in the coming years.

Download your free 2011 Nonprofit Communications Trends Report today. Please share your questions and thoughts on the report findings below.

Nancy Schwartz on February 1, 2011 in Strategy | 2 comments
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Join us at the Total Focus Marketing Plan Workshop
D.C. Early Bird Rate Runs through Oct. 22 – Saves You $100

I’m partnering with my friend, Kivi Leroux Miller, to offer you a special opportunity to find the solutions to your 2011 marketing challenges: The Total Focus Marketing Plan Workshop. Plan in a day—blueprint forever!

We premiered the workshop in New York last week and received great ratings. Here’s what two of our participants had to say:

Would Have Taken Me Forever on My Own
I learned so much about marketing planning today. It would have taken weeks or months to do so on my own.

Now I Know How to Shape Our Marketing Plan and
Transform It into Action

As a result of participating in your outstanding workshop, I am re-focused on exactly what I need to do to create an effective marketing plan for our organization. Now I know the steps I need to take to transform that plan into actions that are understood and adopted throughout the organization.

We hope you’ll join us for this intensive, limited-enrollment planning seminar for nonprofit communicators and development staff members, board members and executive directors who do it all.

You see this day is going to be different from other workshops you’ve participated in.

You’ll immerse yourself in marketing planning for a day, as we help you shed the muddled messages and impossible to-do lists that pull you in too many directions and diminish your marketing impact.

And, most importantly, you’ll leave with a clear, focused, practical marketing plan that will work for your organization—one you are fully capable of implementing.

Don’t Miss this Opportunity —
Join Us in Washington, D.C., Oct. 28

Learn more now! The D.C. early-bird rate runs through Friday, Oct. 22 but seats are filling fast.

Hope to see you there!

Nancy Schwartz on October 12, 2010 in Professional Development | 0 comments
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Nothing’s more vital to the success of your organization’s marketing than knowing your target audiences.

Without knowing each group well—what’s important to them, what motivates them and their habits—you’ll never connect. And there’s no convincing without connection.

Kivi Leroux Miller and I have been talking about this challenge a lot recently, as we prepare for next week’s Total Focus Marketing Plan Workshop.

We’re thrilled to have this opportunity to help organizations like yours get the most from your marketing investment. Connecting with your audiences is one of the focal points of our limited-enrollment seminar and as we were discussing this topic, we decided to record our conversation. Please listen here to learn about connecting with the people who matter most to your success.

Please join us for the workshop next week in New York City. Tomorrow (Friday, Oct. 1) is the last day to register. The 7th is just about sold out, but we do have room for you on the 6th. We’re also presenting the workshop in Washington DC on October 28.

Hope to see you there!

Nancy Schwartz on September 30, 2010 in Audience Research | 0 comments
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Just Give Us One Day to
Transform Your Marketing Planning

Join us at the Total Focus Marketing Plan Workshops
Early Bird Rate Extended through Sept. 17 – Saves You $100

I’m partnering with my friend, Kivi Leroux Miller, to offer you a special opportunity to find the solutions to your 2011 marketing challenges: The Total Focus Marketing Plan Workshop. Plan in a day—blueprint forever!

We hope you’ll join us for this intensive, limited-enrollment planning seminar for nonprofit communicators and development staff members, board members and executive directors who do it all.

You see this day is going to be different from other workshops you’ve participated in.

You’ll immerse yourself in marketing planning for a day, as we help you shed the muddled messages and impossible to-do lists that pull you in too many directions and diminish your marketing impact.

And, most importantly, you’ll leave with a clear, focused, practical marketing plan that will work for your organization—one you are fully capable of implementing.

Don’t Miss this Opportunity —
Join Us in New York City or Washington, D.C.

Learn more now! The early-bird rate has been extended until tomorrow, Sept. 17, but seats are filling so fast that we just added a second NYC workshop on Wed., Oct. 6.

Hope to see you there!

Nancy Schwartz on September 15, 2010 in planning, Professional Development | 0 comments
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