marketing budget

Flickr: Two Ladies & Two Cats The hands-down, most hated and most frequently-avoided marketing task is budgeting. Believe me, I hear it constantly.

Now’s the time to get past this bias and digest the coming series on on budgeting how-tos. You’ll learn the value a budget brings to your work as it translates the actions outlined in your marketing plan into expense. You’ll discover is a completely different way of looking at your marketing work, that works as both a clear framework for your decision-making on wants vs. “nice-to-haves” and a powerful tool for getting the marketing dollars you need to meet agreed-upon goals. READ MORE

Nancy Schwartz on April 6, 2017 in Budgeting | 0 comments
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Dive into this second installment in my series to learn how to get what it takes to fund your nonprofit marketing plan. You’ll find Part One here.

Q: OK, now I get how much it’s going to take to do our marketing right. How do you propose we ramp up our marketing dollars from zero to what we really need?

A: Connect the dots between your marketing goals and what it will take to get there.

READ MORE

Nancy Schwartz on October 25, 2011 in Budgeting | 1 comment
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Flickr: Two Ladies & Two Cats The hands-down, most hated and most frequently-avoided marketing task is budgeting. I hear that from you and your peers time and time again.

But I urge you to get past this bias and take the time to absorb this four-part series on budgeting guidelines. You’ll learn the value a budget brings to your work as it translates the actions outlined in your marketing plan into expense. You’ll discover is a completely different way of looking at your marketing work, serving as both a clear framework for your decision-making on wants vs. “nice-to-haves” and a powerful tool for getting the marketing dollars you need to meet agreed-upon goals. READ MORE

Nancy Schwartz on October 17, 2011 in Budgeting | 3 comments
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Join us at the Total Focus Marketing Plan Workshop
Thursday, October 28 in Washington, D.C.

My friend, Kivi Leroux Miller, and I are partnering to offer you a special opportunity to find the solutions to your 2011 marketing challenges: The Total Focus Marketing Plan Workshop.  

Our last workshop this year is this Thursday, October 28 in Washington, D.C., and we still have a few seats left. Grab one!

We premiered the workshop in New York early in the month and got five-star ratings. Here’s what two of our participants had to say:

A Valuable Day Filled with Practical, Expert Guidance and the Opportunity to Think Big
A full, well-structured, useful and refreshing workshop! It provided me with tangible and useful guidance, and a time and space to think big.
–Amy Wolf, Communications Officer, The New York Community Trust

I Now Know How to Shape Our Marketing Plan and Transform It into Action!
As a result of participating in your outstanding workshop, I am re-focused on exactly what I need to do to create an effective marketing plan. And now I know the steps I need to take to transform that plan from paper into actions that are understood and adopted throughout the organization.
–Sandra Lundgren, Communications Specialist, Westport Public Library

Register now. You’ll immerse yourself in marketing planning for a day, as we help you shed the muddled messages and impossible to-do lists that pull you in too many directions and diminish your marketing impact.

And, most importantly, you’ll leave with a clear, focused, practical marketing plan that will work for your organization—one you are fully capable of implementing.

Don’t miss this opportunity–Still a few seats open
Join Us in Washington, D.C. this Thursday, October 28.

Hope to see you there!

Nancy Schwartz on October 25, 2010 in Professional Development | 0 comments
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Join us at the Total Focus Marketing Plan Workshop
D.C. Early Bird Rate Runs through Oct. 22 – Saves You $100

I’m partnering with my friend, Kivi Leroux Miller, to offer you a special opportunity to find the solutions to your 2011 marketing challenges: The Total Focus Marketing Plan Workshop. Plan in a day—blueprint forever!

We premiered the workshop in New York last week and received great ratings. Here’s what two of our participants had to say:

Would Have Taken Me Forever on My Own
I learned so much about marketing planning today. It would have taken weeks or months to do so on my own.

Now I Know How to Shape Our Marketing Plan and
Transform It into Action

As a result of participating in your outstanding workshop, I am re-focused on exactly what I need to do to create an effective marketing plan for our organization. Now I know the steps I need to take to transform that plan into actions that are understood and adopted throughout the organization.

We hope you’ll join us for this intensive, limited-enrollment planning seminar for nonprofit communicators and development staff members, board members and executive directors who do it all.

You see this day is going to be different from other workshops you’ve participated in.

You’ll immerse yourself in marketing planning for a day, as we help you shed the muddled messages and impossible to-do lists that pull you in too many directions and diminish your marketing impact.

And, most importantly, you’ll leave with a clear, focused, practical marketing plan that will work for your organization—one you are fully capable of implementing.

Don’t Miss this Opportunity —
Join Us in Washington, D.C., Oct. 28

Learn more now! The D.C. early-bird rate runs through Friday, Oct. 22 but seats are filling fast.

Hope to see you there!

Nancy Schwartz on October 12, 2010 in Professional Development | 0 comments
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Reader Favorites to Power Up Your Nonprofit Communications in 2010This year saw the explosion of social media, online video and mobile content. We’ve friended, tweeted and absorbed more content on the web in 2009 than ever before. This means there’s more content competing for your audiences’ attention, so getting the basics right is an absolute imperative.

Take a look at this list of 2009’s most popular Getting Attention articles for insight into mastering your core marketing components in 2010 and beyond.

1. This Creative Brief Template Helps Ensure Powerful Copy and Design

Taking the time and energy to craft a thorough summary of your goals, preferences and needs for a writing or design project will save time and money, and ensure you get the results you envisioned.  This article and template give you everything you need to succeed.

2.  Nonprofits’ Most Missed Marketing Tool — Email Signatures

Crafting your email signature to feature key information about your organization is a simple and inexpensive way to communicate your message to your contacts. Read this article to learn what works best.

3.  How to Design an Effective Marketing and Communications Budget (Case Study)

More than ever, it’s vital to have a plan and budget to guide and support your marketing efforts.  Dive into this article to learn how to outline a budget that will help you accomplish your goals.

4.  5 Steps to Great Graphic Design for Your Nonprofit

Finding the right graphic designer or team is challenging. But now there’s help: This article breaks the selection process down into five easy steps for developing strong relationships with the right designers. This is a proven path to design work that conveys the essence of your org while captivating your audiences.

5.  How to Write a Letter to the Editor that Gets Published and Read

A letter to the editor is great alternative to a news story for nonprofits, giving your org the chance to state an opinion, offer an alternative viewpoint, or move someone to action, in your own words. Here are 10 proven guidelines for letter to the editor success.

P. S. Don’t miss out on in-depth articles, case studies and guides to nonprofit marketing success — all featured in the twice-monthly Getting Attention e-update. Subscribe today.

Flickr photo: go-mel

 

Amy Kehoe on December 10, 2009 in Branding and Messages, Case Studies, Copywriting, Getting Attention, Graphic Design, Media Relations and Press, Nonprofit Communications, Planning and Evaluation, Recommended Resources | 1 comment
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How to Defend Your Nonprofit Marketing Budget You know it at home and at work. Times are tough, and probably going to get tougher before they get better.

Even though your marketing challenges are greater than ever, with your audiences' minds focused on other concerns and their budgets stretched by daily living, you're likely to be worried about your marketing budget. And you should be.

Nonprofit management's first response to tough times is often to reduce expenditures across the organization. After all, that's the best way to balance the budget. Every department has to scale back, and marketing is often one of the first targets. Right?

Wrong! Although it may seem right (politically) to accept the decision to slash your budget, it's the wrong move to make. In the long run, accepting a significant budget cut will harm your organization. When a nonprofit cuts marketing, it severs one of the hands that feed it.

Here's how to proactively safeguard your marketing budget, or defend it if its already under attack.

P.S. Yes We Can! When a powerful tagline is joined to a compelling mission…nothing is impossible! Download the free Nonprofit Tagline Report for must-dos, don't dos, case studies and 1,000+ nonprofit tagline examples!

Nancy Schwartz on November 13, 2008 in Nonprofit Communications, Planning and Evaluation, Strategy | 0 comments
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