marketing trends

Trends: Part One

The first round of trends I shared with you came from big-name marketing experts, were strategic in nature, and all centered on the core must-do for 2013: Know your supporter, and connect with her wants, interests and habits as they intersect with your org’s value or impact. Not brand new but more important than ever, and now we all have the tools to do it better.

Today, I’m sharing out predictions on activities, challenges and hopes from nonprofit marketers like you. Here are some key findings, and and what you should do about each:

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Nancy Schwartz on December 20, 2012 in Strategy | 1 comment
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