I relish the roll out of trends at the end of each year, digesting them in the context of what’s working for our clients and passing on what matters most to nonprofit marketers. I’ve seen typically broad-ranging predictions for 2016, but these two constants central to our work have been heralded by multiple sources:
- Data, drawn from all channels, will continue to grow exponentially in volume
- Marketers like us will continue to struggle to share it, interpret it, and put it to work in a productive way.
Trends: Part One
The first round of trends I shared with you came from big-name marketing experts, were strategic in nature, and all centered on the core must-do for 2013: Know your supporter, and connect with her wants, interests and habits as they intersect with your org’s value or impact. Not brand new but more important than ever, and now we all have the tools to do it better.
Today, I’m sharing out predictions on activities, challenges and hopes from nonprofit marketers like you. Here are some key findings, and and what you should do about each: