Media planning, like most planning responsibilities, is daunting and seems tedious.
It's hard to know where to start, how to allocate the right time and staff and, most of all, how to motivate yourself to dive in. So many of us just avoid it, as we do with other planning responsibilities.
But this 11-step process will ease your pain — carving out a clear, proven path to media relations planning success.
Dive right in. The water's fine.
P.S. Subscribe now to the Getting Attention e-update to get your free copy of the 2009 Getting Attention Nonprofit Tagline Report (due in late fall), filled with best practices, trends and a directory of over 2,500 nonprofit taglines.
Nancy Schwartz on September 8, 2009 in Media Relations and Press, Nonprofit Communications, Strategy
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Tags:Getting Attention, media relations, Nancy E. Schwartz, Nancy Schwartz, Nonprofit Communications, nonprofit marketing, planning
Words of wisdom on media relations from guest author, Todd Calongne, Public Affairs Officer, Secretary’s Office of the Coordinator for Reconstruction and Stabilization, U.S. Department of State:
Relax. Being yourself is the straightest path to gaining a new friend in the media.
Feel free to engage in conversation while sussing out how much the journalist knows about the subject or the field of interest, and her slant. It's media relations as media education.
Learn much more from Todd, who's a real success at developing those crucial relationships with key media, here.
Nancy Schwartz on June 8, 2009 in Media Relations and Press, Nonprofit Communications
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Tags:Getting Attention, media relations, Nancy E. Schwartz, Nancy Schwartz, Nonprofit Communications, nonprofit marketing, Todd Calongne
Thanks to the Knight Foundation for launching this step-by-step guide to crafting clear and effective news releases.
Building out from four basic steps (nothing new there, but a review is always useful), the guide will highlight what works and what doesn't by dissecting model news releases, comparing well and poorly written headlines and providing tips on drafting effective quotes.
In a list of "what to avoid," you'll be steered away from jargon, a pitfall for many nonprofits that address complicated issues (and others!), and get a checklist that'll help you polish your releases. Finally, you'll learn to to put Flesch Scores to work to maximize your release's readability.
P.S. Yes We Can! When a powerful tagline is joined to a compelling mission…nothing is impossible! Download the free Nonprofit Tagline Report for must-dos, don't dos, case studies and 1,000+ nonprofit tagline examples!
Nancy Schwartz on November 19, 2008 in Media Relations and Press, Nonprofit Communications, Recommended Resources
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Tags:Getting Attention, knight foundation, media relations, Nancy E. Schwartz, Nancy Schwartz, nonprofit branding, Nonprofit Communications, nonprofit marketing, press releases, tagline
