message development

Relevance RulesThere’s no better way for your organization to get your supporters’ and prospects’ attention (media attention, too) than piggybacking on what’s already top of mind. Your people are already thinking on this stuff, so are far more likely to connect with your campaign than at any other time. Relevances rules!

So, make the most of Mother’s Day—you still have time if you act now. Mother’s Day campaigns are right-things, right-now marketing and I’ve seen some fantastic examples from nonprofits like yours in recent years. Take a look and act NOW:

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Nancy Schwartz on May 5, 2015 in Relevance Rules | 0 comments
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Nonprofit Branding

Thanks to guest blogger Caryn Stein, VP at Network for Good

I’m so eager to share with you the incredible learning experience I had at the recent Nonprofit Technology Conference (NTC) . I learned all about nonprofit rebranding via Farra Trompeter, Vice President of Big Duck, and Will Nolan, Senior Vice President of Parent Project Muscular Dystrophy (PPMD). Here are a few key takeaways to help you understand the potential of brand for our causes, and knowing when it’s time for a change.

First Things First: What’s a Brand?
Your nonprofit’s brand represents your identity, your promise to donors and constituents, and the consistency of your work. The principles outlined here are relevant whether you’re shaping a first-time (intentional) brand for your organization, or you’re rebranding.

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Guest Blogger on March 25, 2015 in Branding and Messages | 0 comments
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Nonprofit Communications Jobs Post YOUR nonprofit marketing job here: Featuring jobs with nonprofits, grantmakers, B Corps, and vendors serving nonprofits.

Administrative Assistant, Communications Mott Foundation (Flint, MI)

Communications Director UC Student Association (Oakland, CA)

Communications & Fund Development Manager Yakima Humane Society (Yakima, WA)

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Nancy Schwartz on March 23, 2015 in Jobs and Hiring | 1 comment
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Nonprofit Marketing & Communications Jobs Post YOUR nonprofit marketing job here: Featuring jobs with nonprofits, grantmakers, B Corps, and vendors serving nonprofits.

Communications Assistant (PT) Pulitzer Arts Foundation (St. Louis, MO)

Communications Director Center on Policy Initiatives (San Diego, CA)

Communications Director America Achieves (Washington, D.C.)

Communications and Events Coordinator Tenderloin Neighborhood Development Corporation (San Francisco, CA)

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Nancy Schwartz on March 16, 2015 in Jobs and Hiring | 1 comment
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nonprofit communications job Please post YOUR nonprofit marketing job here: Featuring jobs with nonprofit organizations, grantmakers, B Corps, and agencies and other vendors serving nonprofits.

Account Coordinator, Digital Fenton Communications (Washington, DC)

Assistant Director Kilts Center for Marketing: University of Chicago Booth School for Business (Chicago, IL)

Assistant Director of Loyalty Marketing Lincoln Center for the Performing Arts (New York, NY)

Associate Project Editor Appalachian Mountain Club (Boston, MA)

Associate Product Manager Wikimedia Foundation (San Francisco, CA)

Business Development Manager Nonprofit Finance Fund (New York, NY)

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Nancy Schwartz on March 9, 2015 in Jobs and Hiring | 2 comments
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Nonprofit Communications Jobs Please post YOUR nonprofit marketing job here: Nonprofit organizations, grantmakers, agencies and other vendors serving nonprofits and B Corps.

Associate Director Campaign for a Commercial-Free Childhood (Boston, MA)

Assistant Communications Manager Montefiore (Bronx, NY)

Assistant Director, Marketing & Communications Arnold P. Gold Foundation
(Englewood Cliffs, NJ)

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Nancy Schwartz on March 2, 2015 in Jobs and Hiring | 1 comment
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Nonprofit Marketing Communications Jobs Please post YOUR nonprofit marketing job here

Associate Director, Media and Public Relations American Association for Cancer Research (Philadelphia, PA)

Communications Associate The Partnership for Palliative Care (New York, NY)

Communications Director The American Federation of Musicians (New York, NY)

Communications Manager America Achieves (Washington, DC)

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Nancy Schwartz on February 23, 2015 in Jobs and Hiring | 2 comments
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Nonprofit Communications Jobs  Please post YOUR nonprofit marketing job here

Assistant Vice President, Public Relations & Communications Easter Seals (Chicago, IL)

Associate, Knowledge & Communications Northern California Grantmakers (San Francisco, CA)

Bilingual Communications Manager KIPP Austin
(Austin, TX)

Chief Marketing Officer YWCA of Metro Atlanta (Atlanta, GA)

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Nancy Schwartz on February 17, 2015 in Jobs and Hiring | 3 comments
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Nonprofit Marketing Jobs  Please post YOUR nonprofit marketing job here

Associate Director, Development Communications
Michael J. Fox Foundation (New York, NY)

Communications Associate Grantmakers for Education (Portland, OR)

Communications & Community Outreach Specialist Historic Ford Estates (Grosse Point, MI)

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Nancy Schwartz on February 9, 2015 in Jobs and Hiring | 2 comments
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Nonprofit Communications Jobs  Please post YOUR nonprofit marketing job here

Publications Manager Foundations for Healthy Generations (Seattle, WA)

Public Affairs Manager Mother Jones (San Francisco, CA)

Marketing Manager National Institute of Flamenco (Albuquerque, NM)

Marketing, Communications & Events Strategist
Greater Columbus Arts Council (Columbus, OH)

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Nancy Schwartz on February 2, 2015 in Jobs and Hiring | 3 comments
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