message development

Please post your open nonprofit marketing positions here

job search 2Associate Director, Communications & Strategic Research Departments, Rockefeller Foundation (New York, NY)

Celebrity Relations Coordinator and Staff Writer/Editor, Physicians Committee for Responsible Medicine (Washington DC)

Civic Engagement Coordinator, League of Conservation Voters (Washington DC)

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Nancy Schwartz on April 14, 2014 in Jobs and Hiring | 0 comments
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Please post your open nonprofit marketing positions here

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Communications Associate, The Randall’s Island Park Alliance, Inc (New York, NY)

Communications Intern, DesigNYC (New York, NY)

Communications Officer, Baltimore Community Foundation (Baltimore, MD)

Digital Director, EMILY’s List (Washington, DC)

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Nancy Schwartz on April 7, 2014 in Jobs and Hiring | 1 comment
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Please post your open nonprofit marketing positions here

interviewweb150Communications Assistant – Data Visualization, Climate Policy Initiative (San Francisco, CA)

Communications Coordinator, Kids Help Phone (Toronto, Canada)

Communications Director, The New Organizing Institute (Washington DC)

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Nancy Schwartz on March 31, 2014 in Jobs and Hiring | 1 comment
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Please post your open nonprofit marketing position here—for full- or part-time staff, consulting or internship opportunities.

New Opportunities

Help-Wanted2-150x150Audience Engagement Director and Senior Communications Officer, Robert Wood Johnson Foundation (Princeton, NJ)

Communications & Social Media Coordinator, Easter Seals
(New Castle, DE)

Communications Manager, WildAid (San Francisco, CA)

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Nancy Schwartz on March 24, 2014 in Jobs and Hiring | 1 comment
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Please post your open nonprofit marketing position here—for full- or part-time staff, consulting or internship opportunities.

New Opportunities

new-jobwebAssociate for Online Content & Media & Public Relations Specialist, Unitarian Universalist Service Committee (Cambridge, MA)

Associate Web Producer, Blackbaud (Austin, TX)

Communications Coordinator, DC Amalgamated Transit Union Local 689 (Forestville, MD)

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Nancy Schwartz on March 17, 2014 in Jobs and Hiring | 1 comment
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Please post your open nonprofit marketing position here—for full- or part-time staff, consulting or internship opportunities.

New Opportunities

betterworkaheadwebCommunications & Advertising Strategist, PETA (Washington DC)

Communications Director,  The Wyoming Trial Lawyers Association (Cheyenne, WY)

Communications Director, The International Coalition Sites of Conscience (New York, NY)

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Nancy Schwartz on March 10, 2014 in Jobs and Hiring | 1 comment
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Right-Things, Right-Now Nonprofit Marketing

I awoke yesterday morning to a 6″ topper of new snow here in New Jersey, adding to the 24″ already there. Then we picked up the voice mail from 4:32 a.m., alerting us to a two-hour school delay.  Ugh, it’s like Groundhog Day come to life.

After getting our daughter going on her homework project, I finally got to my desk and scanned my emails…

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Nancy Schwartz on February 19, 2014 in Right-Things Right-Now Marketing | 1 comment
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Nonprofit Message Tip

I was thrilled to see this Facebook post this from the Elizabeth Coalition to House the Homeless (ECHH), one of our favorite clients.

We’ve been working with the ECHH team on year-end fundraising campaigns for a few years now. And among the many things I’ve learned is just how many of the individuals and families they serve work full-time (or more) but still can’t make ends meet—68%!

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Nancy Schwartz on November 26, 2013 in Branding and Messages | 1 comment
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Whether you love, hate or have never seen Breaking Bad, there’s a lot to learn from its emotionally intense, can’t-stop-watching storytelling.

Pay special attention to these to-dos for your nonprofit storytelling:

  • Remain flexible, i.e. stay relevant—If your network’s perspective, wants or needs change, change your stories (and the rest of your messages) too to ensure connection.
  • Show and tell—Memorable details, like the cotton-candy-colored blue meth that plays a major role in the Breaking Bad story, keep the story running in your listeners’ minds.
  • Distribution is everything—Even the most moving stories will fall flat if you don’t get them out there right. Produce your stories in formats that folks like to share (i.e. video), ask them to spread the word to friends and family and provide specific how-tos to make it easy for them to do so.

Here’s how to break out of bad nonprofit stories:

breaking_bad_infographic.jpg

Nancy Schwartz on November 5, 2013 in storytelling | 2 comments
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Naming Netcentric Campaigns-4Part 1: Name Change Why, When & Hows

Naming and messaging are so tricky, yet so vital. I saw that again last week with your strong response to the Green Media Toolshed -> Netcentric Campaigns case study. So I reached out to the Netcentric team to learn more about their process and tips on shepherding a name change, or creation, for your organization, program or service.

Thanks so much to Bobbi Russell, Netcentric’s COO, for sharing experiences and tips.

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Nancy Schwartz on October 10, 2013 in Branding and Messages | 0 comments
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