Today I’m going to show you how to shape and share another of the six types of stories your organization has to tell—your focus story. This is so vital in connecting your work and impact with what matters to your prospects and supporters, so make sure to do it right.
Warning: Telling a good focus story is particularly challenging (and especially important vital) for policy organizations, intermediary organizations (e.g. community foundations, United Ways, nonprofit support orgs and others that help nonprofits do their work better and more broadly) and really, for most organizations that don’t provide direct services. Here’s how to do it well.
The Typical Nonprofit Focus Story—
Is your focus story as inaccessible (and boring, let’s just say it) as this one?
Many are, especially for the organizations that need strong focus stories to clarify what they do and why folks should care.
What? I don’t even understand this. It makes me tired.