message team

Asking every staff member and leader to become an effective messenger, and training them to do so, is a high-impact, low-investment marketing strategy for every nonprofit, but one that’s frequently overlooked. It’s the ultimate low-hanging fruit for organizations like yours.

Today I’ll guide you to deliver the follow up that will keep your messengers focused and energized, and provide ongoing feedback that will strengthen your marketing and more.
READ MORE

Nancy Schwartz on October 10, 2012 in Branding and Messages | 0 comments
Tags:, , , , ,

Asking every staff member and leader to become an effective messenger, and training them to do so, is a high-impact, low-investment marketing strategy for every nonprofit, but one that’s frequently overlooked. It’s the ultimate low-hanging fruit for nonprofits like yours.

Here is the type of training and tools you’ll need to build your colleagues’ message delivery skills. Start with  Part 1: Why & What  and Part 2: Groundwork  before digging in here, and follow with Part 4

READ MORE

Nancy Schwartz on August 13, 2012 in Branding and Messages | 0 comments
Tags:, , , , ,

I recently delivered a new message platform (tagline, positioning statement, talking points, elevator pitch outline) to the team at the Environmental Health Coalition (EHC) as part of the ramp up to a big organizational anniversary.

These folks do an incredible job with few staff members and a tight budget, even as the scope of their work grows to encompass a larger region and a broader range of environmental health issues. So when EHC’s communications director asked me how to make the most of the messaging, I recommended that he train his colleagues and leadership to be effective messengers.

Your organization too can benefit hugely by pioneering an all-org message team. Here’s why that’s so important…

READ MORE

Nancy Schwartz on July 10, 2012 in Branding and Messages | 0 comments
Tags:, , , , ,

<< Back to Main