I’m on vacation and NOT WORKING (unlike what’s become a bad pattern) . Instead, I’m rejuvenating, clearing space, and building energy for a productive fall and winter. I hope you get the chance to do the same. It’s a necessity for good creative and intellectual work, and sense of wellbeing. Join me!
Thanks to guest blogger Heather Ratcliff. Heather is a web content and social media strategist who blogs at How to Reach People.
Despite shifting online trends, such as growing social media platforms and the rapid growth of text messaging, email should still play a vital role in your communication strategy. Should you send newsletters or emails? How should you segment your list, and how often should you email?
We took on these challenges at a recent NetSquared DC meetup, in which Roshani Kothari and I invited three email experts: Janelle Mackereth with DC Central Kitchen, Erik Leaver with Blackbaud, and Virginie Combet with TechnoServe. (Recording here).