Shaping messages to be relevant to the people we want to to engage and spur to action is the most reliable path to productive marketing. Relevance rules!
But there’s more you can do, once you get to relevance. Over the last few months, my passion to find, analyze and guide you to the most effective messaging possible has uncovered a few additional secret ingredients that are absolute magic. Today, let’s talk surprise…
Andy Robinson provides training and consulting for nonprofits in fundraising, board development, marketing, earned income, planning, leadership development, and facilitation. Along with training people to raise money,
Andrea Kihlstedt writes, speaks and coaches about campaign campaign fundraising.
Do you dream of a board composed of wealthy people with wealthy friends, people who are fearless about asking those friends for big gifts?
Unless you’re very lucky (and these types of boards come with their own challenges), that’s not your board. So, looking beyond that fantasy, what’s your Plan B?
How about a board filled with committed people who give as much as they can, and who tell your story in a deeply personal and compelling way?