Today I’m going to show you how to shape and share one of the six types of stories your organization has to tell, the founding story. Links to all 7 posts in the series below
The Typical Nonprofit Founding Story—
Is yours as deadly as this one? Because you have all the ingredients to make it far more effective.
Links to all 7 posts in the series below
There’s so much content around on storytelling, lots of its focused on why stories are so effective.
But there’s far less guidance on helping you know what your story possibilities are, and building your skills in shaping and sharing your stories. That’s what most of you said you wanted to know to become 5-star storytellers, and that’s the focus of this series.
“From the minute the first elevator zoomed up in 1853, people have been polishing their elevator pitches. The idea was that if the big prospect ever strode into your elevator, you’d be able to smoothly explain your organization and your role there by the time you reached your floor.”
But that elevator pitch is dead, and you need to take a radically new approach. Here’s why, and how:
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You tell me you’re always seeking more effective ways to build interest and action. Well, there’s no better way than letting your supporters and partners do the talking with testimonials.
Few of you use testimonials—the essence of the kind of consumer-based marketing you’re hearing so much about right now—to full effect. I’m hope to motivate you to change that with this easy-to-get-to success story from Help a Reporter Out (HARO)—a wonderful free service that links reporters with expert sources.
Links to all 7 posts in the series below
It’s a simple equation, at least theoretically.
Your goal is to change how people perceive, think, and give or act around your issue or cause.
Connection is the lubricant for those changes. You have to connect before you can persuade. But…
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Congratulations to the
2012 Getting Attention Nonprofit Tagline Award Winners!
These 18 winners, reviewed in this brief video, were selected by more than 3,300 voters from 63 nonprofit tagline finalists identified by our expert panel of judges. And the finalists were drawn from the 1,400 nonprofit taglines entered.
Asking every staff member and leader to become an effective messenger, and training them to do so, is a high-impact, low-investment marketing strategy for every nonprofit, but one that’s frequently overlooked. It’s the ultimate low-hanging fruit for organizations like yours.
Today I’ll guide you to deliver the follow up that will keep your messengers focused and energized, and provide ongoing feedback that will strengthen your marketing and more.
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I think you’ll want to know about an email I received last week from the communications coordinator of a small, vibrant nonprofit based in San Francisco.
She was ramping up to develop new messages for her organization and, as part of that process, asked her colleagues to vote for the best taglines in the 2012 Getting Attention Nonprofit Tagline Awards. (http://www.surveymonkey.com/s/tagline-awards)
Learn how to strengthen your taglines for your organization, an advocacy or fundraising campaign, program or special event, or craft powerful ones if there are none in use!
Take 5 minutes right now to vote for the 2012 Getting Attention Nonprofit Tagline Award winners—Great Words Promoting Good Causes!
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