Today you’ll learn to shape and share another of the six types of stories your organization has to tell—the stories of the people who support your cause and make your goals come true.
People stories are hugely valuable in moving people to take the actions you want. Craft these stories to make it easy for your prospective donors, partners and more to stand in the shoes of your current supporters, and they’re golden.
Remember, you have many of these people stories to tell, and the potential for using them to move your people to the actions you want is huge. Here’s how to develop them most powerfully:
Two Aha! People Stories—
They make it easy for your prospects to see themselves in these peoples’ shoes