Michael Hoffman

PracticeSee3 and friends have just released Into Focus, the first-ever benchmark guide to video in the nonprofit sector. It’s a good read based on solid research, with these key takeaways:

  1. Video is important and getting more so
  2. Nonprofit orgs want to make more video, but don’t have the skills, metrics or budget to do so.

The same can be said of social media, marketing planning and other marketing approaches that generate organizational resistance. BUT the data and models in Into Focus have crucial implications for the right-now actions you should take to:

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Nancy Schwartz on June 12, 2013 in Video | 0 comments
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