millennials

chapincoleheadshot13smallGuest blogger, Chapin Cole is a proud Millennial who works in nonprofit development in the California Bay Area. She blogs on getting successful (yet stress-free) as a nonprofit staffer.

Who cares what your nonprofit is doing to change the world? I don’t. I’m busy; I don’t have time to read about programs and services, how many people you’ve lifted out of poverty, or how many children you’ve taught to read.

And yet, the minute you put someone’s story in front of me, I’m hooked.

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Guest Blogger on November 21, 2013 in storytelling | 8 comments
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chapincoleheadshot13smallGuest blogger, Chapin Cole is a proud Millennial who works in nonprofit development in the California Bay Area. She blogs on getting successful (yet stress-free) as a nonprofit staffer.

Lately, there’s been attention on the idea that nonprofit organizations should take more risks. There’s a stigma against risk in the sector because of a myriad of reasons, including discouragement from funders, the stereotype that nonprofits don’t have sophisticated operations, and the important services that are at stake.
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Guest Blogger on May 10, 2013 in Audience Research | 8 comments
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chapincoleheadshot13smallGuest blogger, Chapin Cole is a proud Millennial who works in nonprofit development in the California Bay Area. She blogs here on getting successful yet stress-free as a nonprofit staffer.

The Secret to Marketing to Millennials—There Isn’t One

If I read another blog post about how to talk to Millennials, I’m going to scream. Yes, I’m a proud member of Generation Y, and I often talk about my experience in the context of my age, but I won’t be pigeonholed.

I appreciate that marketers are interested in how to talk to people my age, but I promise that you don’t have to perform magic to speak to us. We’re not aliens. Just like any other generation, we come with some similarities from our upbringing, but for the most part, other parts of our identity make a big difference in our approach to life.

Here are a few tips about how to understand trends but appreciate nuances when you’re thinking about the Millennial generation.

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Guest Blogger on March 1, 2013 in Audience Research | 3 comments
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