Audio, like video, is a fantastic way to enliven your content and engage your network. A podcast is audio content that can be downloaded automatically as a one-off or on ongoing, as a series, so listeners can view or listen offline. In most cases, the term “podcast” refers to audio content.
Whatever you call it, podcasting is a great communications tool and one that’s easy to produce. Take these three steps to learn how to use podcasting to engage your base and how to produce the casts:
- Watch Podcasting in Plain English, a fast (and fast-paced) intro to the ins and outs of podcasting.
- Review this fantastic tutorial from Corey Pudhorodsky at 501c3Cast, an online radio show for nonprofit professionals.
- Turn to the the We are Media Podcasting Toolbox for ongoing models, guidelines and ideas on podcasting.
I’m dabbling in podcasting for Nancy Schwartz & Company clients, and have just discovered BlogTalk Radio (thanks to Kivi Leroux Miller), a free, easy-to-use online radio tool. Try it out and let me know how it goes.
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Photo: DeadRedhead, Flickr
