Network for Good
I was honored to be among the folks that Network for Good asked to contribute innovative fundraising ideas to this inspiring new e-book, How to Raise More Money Now.
You know what the tried-and-trues are, and I’m sure you’re working them as hard as possible. But swallow this free guide (it’s a great, quick read) for ideas beyond the norm — ideas that you can use to wake up donors and prospects now.
Here are a few of my favorite ideas from the e-book:
- Don’t ask your donors to solve huge problems; ask them to solve solvable problems.
- Think like a Girl Scout and start selling cookies. Give me different options for how to invest with your organization.
- Organize a volunteer online thank you corps. Donors get a simple training and are then assigned new donors to personally thank on behalf of the cause. (Particularly love this one. Everyone is – or can be — a fundraiser, just as everyone’s a communicator. Help your colleagues supporters be great at it.)
You’ll find many more ideas like these in How to Make More Money Now. They won’t all be “cut-and-pasteable” to your organization, but I guarantee they’ll spur you to come up with some fresh ideas that are. Download the guide now.
P.S. Vote now to build your messaging skills by selecting the best in class in the 2010 Taggies — the third annual Nonprofit Tagline Award Competition. It’s a fun project that will help nonprofits in all fields discover what works, and why.
This afternoon, a client asked me about to share my top fundraising resources. Her organization is shifting gears, re-orienting its focus to
better match audience wants and interests, and eager to find funding to make it happen.
In crafting this list, I realized it may be of interest to you and that I’d like to know where you turn for fundraising guidance. Do keep in mind that my core learning strategy is to read/listen to (and talk with, when possible) the best heads on a topic. I learn most easily from case studies that give me the specifics I need to relate what I’m learning to the client project at hand.
Here are my top six fundraising guides. Please share your favorites now in the comments box below (click comments link at bottom or, if you’re looking at the permalink version of this post, just scroll down to bottom):
- Tom Ahern–Lots of great case studies and fundraising models analyzed and annotated. Easy to learn from, and absolutely on point.
- Tom Belford & Roger Craver:The Agitator–These guys love to present multiple points of view on a topic which makes the reader work, in a good way. Again, case studies, strategy and a wicked sense of humor.
- Jeff Brooks: Future Fundraising Now–Formerly blogging at Donor Power, the incredible Jeff Brooks is cranking out almost-daily to-dos now, and every one is golden. Go, Jeff, go!
- Network for Good: Fundraising 123–This online donation service goes way beyond their donate button to provide top-quality articles and webinars (all free) to strengthen fundraising and marketing skills.
- Pamela Grow: Grantwriting Blog–Pamela brings a fresh perspective to her sage fundraising advice, as in today’s post pointing out how nonprofit fundraisers can learn (what NOT to do) from Food Network star Paula Deen. Good learning that’s fun and provocative, with lots of examples.
- Marc Pitman: The Fundraising Coach–Marc wastes no words in his focused, pithy posts. Specific advice you can put to work immediately.
Click on the Comments link below to add the fundraising guides you rely on, and to read about the very important 7th guide I forgot to mention in this post.
P.S. Marketing and fundraising are two halves of a whole. Get more in-depth articles, case studies and guides to
nonprofit marketing success — all featured in the twice-monthly
Getting Attention e-update. Subscribe today .
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