Nonprofit marketers take note. NYC’s New Museum, now nested in an intriguing new building in a quickly-gentrifying Lower East Side, got my attention big time with its new Mission Statement:
That’s it. That’s everything. That’s enough. I love it, although I know others will hate it. They’ll ask what these words mean, want more syllables, more convolution. To me, a perfect model of less is more.
What’s your take? Comment below please.
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