Part One—Communicate Now on Govt. Shutdown Impact
This post by Dan Moyle was originally published on the Talons Out Honor flight blog. Thanks for sharing, Dan, and kudos for your great work here.
Last week the U.S. Government shut down. It’s a serious story, with implications abounding. Unemployment, services cut off to those in need, chaos in Washington, D.C. (well maybe that’s far-fetched—it’s already chaotic there). However, the shutdown also affected me in an unexpected way—I turned the headlines into a story to get attention (and donations, I hope) for Honor Flight.
Today’s a great opportunity for your organization to be relevant, by communicating the right message to your network at the right place and time. Catching these open-minded moments is the way to be relevant, and relevance rules in 2012.
Leveraging a news item or special day by connecting your organization’s issues and impact to it (authentically, not manipulatively) is a tried-and-true nonprofit marketing strategy with high ROI (return on investment). And if it’s too late for today—read right here to prep for St. Patrick’s Day or April Fool’s Day.