THIS is what you need to do to connect with your people (supporters, prospects, partners, staff, leadership and volunteers all) and move them to take the actions you need.
Take newsjacking one step further—to integrate what’s going on inside of your peoples’ heads—as well as in the world around them and you, to focus your marketing messages, format, channel and delivery time. Here’s a great example…
Friday was tough here in the Northeast. The real blizzard was still en route but the pelting ice outside made outside play impossible. Every child I know was yearning for snow and, with school closed or cut to a half day, sick of being stuck inside. Ugh!
So when this tweet and the email below crossed my lens, I thought, “Wow, these folks really get me. And if they get me, I’m more interested in what they have to say.” (post continues below email)
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Nancy Schwartz on February 11, 2013 in Right-Things Right-Now Marketing
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Tags:message development, newsjacking, nonprofit branding, Nonprofit Communications, nonprofit marketing, open-minded moment
Today’s a great opportunity for your organization to be relevant, by communicating the right message to your network at the right place and time. Catching these open-minded moments is the way to be relevant, and relevance rules in 2012.
Leveraging a news item or special day by connecting your organization’s issues and impact to it (authentically, not manipulatively) is a tried-and-true nonprofit marketing strategy with high ROI (return on investment). And if it’s too late for today—read right here to prep for St. Patrick’s Day or April Fool’s Day.
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Nancy Schwartz on February 14, 2012 in Strategy
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Tags:editorial calendar, holiday-jacking, newsjacking
