I want to provide you with more of the tools, training and guidance you want to strengthen your organization’s messages, so you can connect more quickly and strongly with audiences to spur the actions you need.
Please take 5 minutes to complete this survey. Your insights and feedback are crucial!
Directions for use: You know what I’m going to say—that’s why you read this blog. But here’s clear, compelling messaging to use in your discussions with colleagues and/or leadership who just don’t get why marketing matters.
Marketing is how your organization builds and strengthens your relationships with the people whose help you need to move your mission forward, as donors, partners, volunteers or in other roles. Without establishing those relationships and then nurturing them on an ongoing basis, your org will be spinning its wheels.
Please take two minutes right now to share the most valuable marketing lesson you’ve learned this year!
I’ll summarize the trends, and share the lessons submitted by you and your peers in the field in the 2012 Nonprofit Marketing Wisdom Guide. Your guidance will be attributed to you, by name, title and organization—nice personal and professional recognition.
The right messages make all the difference in connecting with your target audiences.
What if you were skilled at the most critical marketing process necessary to engage your target audiences with clarity and purpose?
What if you mastered a proven 11-step message development process so you had a positioning statement, key messages and a sparkling tagline that connected with your supporters and energized your staff, board and volunteers?
And what if you could perform this marketing and communications transformation with expert guidance in just 8 weeks?
Well now you can, starting next Tuesday, November 15. But there’s just one seat left… Learn more here. READ MORE
I’d like to invite you to joining me in my new intensive, small group training program on message development, the Tagline Focus Project (TFP).
Just 5 seats left — program starts November 15
You’ll immerse yourself in getting to know your audiences and learning how to craft messages that engage them via small group trainings and one-to-one coaching and critiques—working from the comfort and convenience of your own desk.
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The Breakthrough Messaging Pyramid
I’m thrilled to invite you to join me for the second session of the Tagline Focus Project, designed to demolish a major barrier to your organization’s marketing success — messages that fail to connect with the folks you need to help you move your mission forward.
Date: Wednesday, October 5, 2011
Time: 3:00-4:00PM EST/12:00-1:00PM PST
Replay: If you can’t make this time, register anyway. All registrants will get the video recording.
This is the time to propel your organization’s marketing forward with a smart plan! And I can help you do that in a single day — October 12, in New York City.
I’m partnering with one of the best nonprofit marketers I know, Kivi Leroux Miller of NonprofitMarketingGuide.com, to offer you a way to transform your tangle of marketing to-do lists and conflicting priorities into a clear, practical and doable plan.
Join us for the Total Focus Marketing Plan Workshop, October 12 in New York City. But don’t wait: This is the final Total Focus Workshop we’ll be giving in 2011, and seats are filling fast!
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It takes a team to create great messaging.
As I get ready to launch our first Tagline Focus Project (TFP) program on July 6, many of you have gotten in touch to discuss it with me. And you’ve reminded me how common it is to feel isolated and overwhelmed by the challenge to create messages that connect for our organizations.
It doesn’t have to be that way.
That’s one of the reasons I’m so looking forward to working with a small group of nonprofit communicators (no more than 10) like you this summer, leading them through this immersion program to learn how to develop messages collaboratively—with me, the other program participants, and their colleagues and external audiences.
That’s the only path to effective messaging, and one far more satisfying than trying to go it alone.
This action-oriented program is designed specifically to help you and your colleagues get the job done and do it well. All you need to do is participate actively in the Tagline Focus Project and complete the assignments to develop a tagline that will engage your base and motivate them to act.
We’re starting on July 6, so if you’re interested in using this summer to vastly improve your organization’s messaging, I encourage you to go ahead and register today for the Tagline Focus Project.
We already have a rich mix of participants, communicators that work in organizations as varied as a state agricultural extension agency, a regional affiliate of one of the largest and most active national organizations there is, and a west coast community foundation. Just a few seats remain.
I hope we’ll get the chance to work together on this.
All the best,
P.S. My aim for this program is to deliver substantial value both to your organization and its messaging, and to you as a professional. Completing the program will vastly enhance your skill set as a nonprofit communications professional.
Does your organization have a distinctive voice?
Months and months ago, my husband Sean and I snagged tickets to a Rosanne Cash (singer/songwriter and Johnny’s daughter) concert.
We bought the tickets six months pre-show and, as we waited, I started to follow Rosanne on Twitter.
She’s a Twitter natural, conveying a deep sense of her perspective and personality. For example, one March afternoon, she tweeted that her bus broke down en route to play at Folsom prison (where her Dad had so famously played). Through the tweets that followed, I got a clear sense of how she thinks, feels and speaks as she shared what the experience meant to her. I felt I got to know her a bit.
That kind of connection is what nonprofit communications is all about. Rosanne on Twitter reinforces what I advise but seldom see–the critical importance of finding your real voice as an individual speaking for an organization (incorporating elements of both personalities) and using it on the channels that fit it (only those your target audiences prefer, of course). And doing it in a full way, so that you are putting yourself (and the organization) out there to be known. That’s what gives your target audiences something they can relate to.
What’s your organization’s voice and how did you find it? How do you use it? Please share your stories here.
P.S. Rosanne was gracious enough to meet with me after her fantastic show and told me about the three charities she is actively committed to.
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