When executed well, visual storytelling cuts through the clutter, delivering a mental image that resonates and is remembered (so more likely to be repeated).
Take this unforgettable example from MAMA
(Mobile Alliance for Maternal Action). I couldn’t look away, but instead lingered on the image, taking in the different women and their range of expressions. Most importantly, the photo quickly and memorably conveys not only what MAMA does, but how—improving health through educating and supporting moms via mobile messages. That’s a tough concept to get in a flash, but this photo says it all.
You can do it too! When you have your message hat on, keep an eye out for the image that says it all, and ask and train your colleagues to do the same. You’ll know it when you see it (or get a vision of what set up will be unforgettable), just like the MAMA folks did.
BTW, MAMA does great here on the relevance scale as well, leading linking this visual story with International Women’s Day (coming up later this week).
More on Visual Storytelling
Thanks to guest blogger Alex McLain, who designs engaging websites for nonprofits as a member of the Wired Impact team.
Creating a new website for your nonprofit is a mind-boggling task. You’ve got a million questions reeling through your head throughout the process, but one of the most important to consider is: “How important is the role of design in our website?” Without a doubt, your answer should be, “Very important.”
In order to wow website visitors and keep them returning to get more info, make more donations, or sign up for events, your site needs to stand out in a sea of websites that “get the job done.” Here are 10 ways great visual design drives website impact:
I’m seeking your ideas this time round!
Please tell me (in the comments below) what your summer camp looks like—i.e. how are you planning to use summer to get inspired, energized and even smarter? And how will you integrate that experience and the results into your work approach and/or activities in the fall.
Pls share your ideas and hopes here. I’ll report out via a guest post for Network for Good.
BTW, here’s my plan.
P.S. Get more nonprofit marketing tools, templates, case studies & tips delivered right to your in-box! Register here for the Getting Attention blog & e-news.
Here’s what my dear friend and colleague, Kivi Leroux Miller, said when I asked her to share the most important takeaway from her just-released 2014 Nonprofit Communications Trends Report:
In far too many organizations, communications/marketing staff and development/fundraising staff aren’t talking or cooperating, and in the worst cases, are working at cross-purposes. Your goals don’t have to be completely in sync, but they must be aligned.
Oh yeah, they do. If your goals—and all the activity that flows from them, both marketing and fundraising wise—aren’t aligned, you won’t get anywhere with your outreach on either front. Actually, the impact will be far worse than that—you’ll alienate prospects and supporters by confusing them with an inconsistent experience, a proven recipe for pushing folks far, far away.
Kivi’s must-do recommendation comes from learning that communications directors and development directors vary widely in their take on:
Didn’t we all do that already, during the advent of our websites and email programs?
1) Your supporters and participants are sharing more personal data than ever before.