Are you cringing, thinking “what’s she off on now,” about to click to another web page or all of the above?
Please take a deep breath, because I believe that what I have to say here is vital to your cause.
Congratulations to the
2012 Getting Attention Nonprofit Tagline Award Winners!
These 18 winners, reviewed in this brief video, were selected by more than 3,300 voters from 63 nonprofit tagline finalists identified by our expert panel of judges. And the finalists were drawn from the 1,400 nonprofit taglines entered.
Now that the elections are over, it’s time to move forward at full speed. Smart full speed.
But, as my daughter Charlotte said this morning as I woke her up to a house with power and heat (we’re in New Jersey, and had been without it for 1 1/2 weeks) and news of Obama’s victory, “It’s a whole new world.”
No matter your political orientation or geographic location, it is a whole new world. And you have to connect in a new world way.
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The best infographic ever. Absorb it, print out a full-size copy, and share with colleagues, right now!
Thanks to Wilf for creating under the dazzling influence of Chip and Dan Heath!
P.S. Messages that connect, convince and convert are a priority for all organizations. Learn how to craft the most essential message—your tagline via the free Nonprofit Tagline Report and Database. Must-dos, never dos, case studies and 5,000 searchable nonprofit tagline examples!
ENTER NOW
I’m thrilled to launch the 2012 Nonprofit Tagline Awards (The Taggies)!
With the introduction of a new awards category—Advocacy Campaign Taglines, sponsored by Change.org—in addition to the Organizational, Fundraising Campaign, Program/Product/Service Taglines categories, your organization can now enter up to five taglines. Enter one or all today!
As a bonus, every entrant will be invited to join me for a free webinar later this summer: Aha! Messages—4 Ways to Test Message Relevance.
A sneak peek at early responses (1,025 so far) to our Nonprofit Messages Survey shows a startling fact—74% of nonprofit organizations like yours use their mission statement to communicate with external audiences.
That’s a real problem if your mission statement is as inaccessible as this one (it’s real, promise): The [XYZ Nonprofit Organization] creates, connects and collaborates to raise awareness and inspire change in the areas of well-being, preserving cultures and empowering children in mind, body and spirit. [XYZ Nonprofit Organization] designs forums, partners with existing organizations and brings together experts to define solutions and implement action.
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I want to provide you with more of the tools, training and guidance you want to strengthen your organization’s messages, so you can connect more quickly and strongly with audiences to spur the actions you need.
Please take 5 minutes to complete this survey. Your insights and feedback are crucial!
Directions for use: You know what I’m going to say—that’s why you read this blog. But here’s clear, compelling messaging to use in your discussions with colleagues and/or leadership who just don’t get why marketing matters.
Marketing is how your organization builds and strengthens your relationships with the people whose help you need to move your mission forward, as donors, partners, volunteers or in other roles. Without establishing those relationships and then nurturing them on an ongoing basis, your org will be spinning its wheels.
Please take two minutes right now to share the most valuable marketing lesson you’ve learned this year!
I’ll summarize the trends, and share the lessons submitted by you and your peers in the field in the 2012 Nonprofit Marketing Wisdom Guide. Your guidance will be attributed to you, by name, title and organization—nice personal and professional recognition.
Please enter your insight here, right now.
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The right messages make all the difference in connecting with your target audiences.
What if you were skilled at the most critical marketing process necessary to engage your target audiences with clarity and purpose?
What if you mastered a proven 11-step message development process so you had a positioning statement, key messages and a sparkling tagline that connected with your supporters and energized your staff, board and volunteers?
And what if you could perform this marketing and communications transformation with expert guidance in just 8 weeks?
Well now you can, starting next Tuesday, November 15. But there’s just one seat left… Learn more here. READ MORE
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