nonprofit branding

What do you want?Please take a moment right now (I mean it—this is a 3-question survey) to tell me about your greatest marketing pain points, and want you want to understand better or build your skills in.

Your response will focus me on the topics you need to flourish and drive results, while saving time, money and anguish in that process. Please answer these 3 questions right now.

P.S. Can you do this right now, while it’s on your mind?

I’d appreciate it, especially since the survey closes in just a few days. Thanks so much!

Nancy Schwartz on March 21, 2013 in Audience Research | 0 comments
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Last week, I had the absolute pleasure of diving deeper into the science of communications with Ira Flatow, host of radio show Science Today, and Sendhil Mullainathan, Professor of Economics at Harvard, who specializes in behavioral economics.

These rare birds—science specialists fluent in bringing scientists and the public together in dialogue—quickly jumped into a compelling discussion on how the mind interacts with messages and data to understand the world around us, and decide how to act.

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Nancy Schwartz on March 5, 2013 in Branding and Messages | 1 comment
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New Nonprofit Elevator Pitch

Part One: New Pitches 1-3

“From the minute the first elevator zoomed up in 1853, people have been polishing their elevator pitches. The idea was that if the big prospect ever strode into your elevator, you’d be able to  smoothly explain your organization and your role there by the time you reached your floor.”

But that traditional elevator pitch is dead!  Here’s why, and how to persuade people to give, volunteer and support your cause today:  READ MORE

Nancy Schwartz on February 13, 2013 in Branding and Messages | 0 comments
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Right-Now-Right-Things-Marketing-1

THIS is what you need to do to connect with your people (supporters, prospects, partners, staff, leadership and volunteers all) and move them to take the actions you need.

Take newsjacking one step further—to integrate what’s going on inside of your peoples’ heads—as well as in the world around them and you, to focus your marketing messages, format, channel and delivery time. Here’s a great example…

Friday was tough here in the Northeast. The real blizzard was still en route but the pelting ice outside made outside play impossible. Every child I know was yearning for snow and, with school closed or cut to a half day, sick of being stuck inside. Ugh!

So when this tweet and the email below crossed my lens, I thought, “Wow, these folks really get me. And if they get me, I’m more interested in what they have to say.” (post continues below email)

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Nancy Schwartz on February 11, 2013 in Right-Things Right-Now Marketing | 1 comment
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I think you see what I mean. (Watch video here)

Former Congresswoman Gabby Giffords, who survived a gunshot wound to the head in a January 2011 shooting spree, has spent the last two years re-learning how to walk, talk, read and write. And she opened yesterday’s Senate hearings on gun control with this unforgettable statement.

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Nancy Schwartz on January 31, 2013 in Branding and Messages | 0 comments
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“From the minute the first elevator zoomed up in 1853, people have been polishing their elevator pitches. The idea was that if the big prospect ever strode into your elevator, you’d be able to  smoothly explain your organization and your role there by the time you reached your floor.”

But that elevator pitch is dead, and you need to take a radically new approach. Here’s why, and how:
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Nancy Schwartz on January 14, 2013 in Branding and Messages | 4 comments
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You tell me you’re always seeking more effective ways to build interest and action. Well, there’s no better way than letting your supporters and partners do the talking with testimonials.

Few of you use testimonials—the essence of the kind of consumer-based marketing you’re hearing so much about right now—to full effect. I’m hope to motivate you to change that with this easy-to-get-to success story from Help a Reporter Out (HARO)—a wonderful free service that links reporters with expert sources.

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Nancy Schwartz on January 8, 2013 in Branding and Messages | 3 comments
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The first round of trends I shared with you came from big-name marketing experts, were strategic in nature, and all centered the single most important must-do for 2013. The second round featured predictions on activities, challenges and hopes from nonprofit marketers like you.

Today I’ve added my ideas to those from experts Rohit BhargavaKatya Andresen and Marketing Profs.

Next I’ll synthesize all trends in one place, and recommend three significant but doable changes you must make to boost relationships and responses this year. Subscribe here to get that email!

1) Social media continues to gain influence. Your use of social media is officially a must in 2013, no longer an option. It’s where most of your prospects and supporters spend their digital time, so you have to be there too.

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Nancy Schwartz on January 7, 2013 in Strategy | 0 comments
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Yes, you’re in sales. So learn how to get better at it!

Are you cringing, thinking “what’s she off on now,” about to click to another web page or all of the above?

Please take a deep breath, because I believe that what I have to say here is vital to your cause.

How Do You Persuade People to Share a Precious Resource?

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Nancy Schwartz on December 10, 2012 in Nonprofit Sales | 2 comments
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Congratulations to the
2012 Getting Attention Nonprofit Tagline Award Winners!

These 18 winners, reviewed in this brief video, were selected by more than 3,300 voters from 63 nonprofit tagline finalists identified by our expert panel of judges. And the finalists were drawn from the 1,400 nonprofit taglines entered.

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Nancy Schwartz on November 14, 2012 in Taglines | 2 comments
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