nonprofit branding

Nonprofit Storytelling #1-9

This is the last in my six types of stories your organization has to tell series on how to find, shape and share your strength story. Strength stories showcase how your organization’s particular focus or approach adds value to the community you serve and/or and moves your issue or cause forward in a way unmatched by other orgs (a.k.a. differentiation).  

Guru-of-most-things Seth Godin recently summed up the value of differentiation: If there’s not at least one thing that’s distinctive about your organization—OR if you have that unique strength but don’t highlight it—you’re toast. Prospects will think you’re just like every other nonprofit, and that’s death to us marketers and fundraisers.

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Nancy Schwartz on June 11, 2013 in storytelling | 0 comments
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Relevant Nonprofit MessagesWhat if you were skilled at the most critical marketing process necessary to engage your target audiences with clarity and purpose?

What if you mastered a proven 11-step message development process so you had a positioning statement, key messages and a sparkling tagline that connected with your supporters and energized your staff, board and volunteers?

And what if you could perform this marketing transformation with expert guidance in just 6 weeks?

Well now you can, starting Tuesday, May 7. But there are just three seats leftLearn more here.

Note: No worries if you’re unable to make the first live webinar on May 7. I’ll guide you into the program and webinar recordings (video and audio) including all Q&As, plus the slide deck, will be available for review at your convenience.

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Nancy Schwartz on May 6, 2013 in Branding and Messages | 0 comments
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Flickr: Calixto BentoIt’ll take you about two minutes to read this. Do you think you’ll make it? 

It’s not likely.

People usually read just 20% of any content that’s 100 words long or more. Since this post is longer than that, you’re most likely to scan it for keywords that are relevant to you, plus highlighted elements I showcase with bolding or italics.

Most of us wish, when we write, that people read every single word. But the reality is that people read far less than you think, or want.

Here are six ways to up the odds that your nonprofit’s content is read, digested and acted on: 

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Nancy Schwartz on April 24, 2013 in Content Marketing | 4 comments
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What do you want?Please take a moment right now (I mean it—this is a 3-question survey) to tell me about your greatest marketing pain points, and want you want to understand better or build your skills in.

Your response will focus me on the topics you need to flourish and drive results, while saving time, money and anguish in that process. Please answer these 3 questions right now.

P.S. Can you do this right now, while it’s on your mind?

I’d appreciate it, especially since the survey closes in just a few days. Thanks so much!

Nancy Schwartz on March 21, 2013 in Audience Research | 0 comments
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Last week, I had the absolute pleasure of diving deeper into the science of communications with Ira Flatow, host of radio show Science Today, and Sendhil Mullainathan, Professor of Economics at Harvard, who specializes in behavioral economics.

These rare birds—science specialists fluent in bringing scientists and the public together in dialogue—quickly jumped into a compelling discussion on how the mind interacts with messages and data to understand the world around us, and decide how to act.

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Nancy Schwartz on March 5, 2013 in Branding and Messages | 1 comment
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New Nonprofit Elevator Pitch

Part One: New Pitches 1-3

“From the minute the first elevator zoomed up in 1853, people have been polishing their elevator pitches. The idea was that if the big prospect ever strode into your elevator, you’d be able to  smoothly explain your organization and your role there by the time you reached your floor.”

But that traditional elevator pitch is dead!  Here’s why, and how to persuade people to give, volunteer and support your cause today:  READ MORE

Nancy Schwartz on February 13, 2013 in Branding and Messages | 0 comments
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Right-Now-Right-Things-Marketing-1

THIS is what you need to do to connect with your people (supporters, prospects, partners, staff, leadership and volunteers all) and move them to take the actions you need.

Take newsjacking one step further—to integrate what’s going on inside of your peoples’ heads—as well as in the world around them and you, to focus your marketing messages, format, channel and delivery time. Here’s a great example…

Friday was tough here in the Northeast. The real blizzard was still en route but the pelting ice outside made outside play impossible. Every child I know was yearning for snow and, with school closed or cut to a half day, sick of being stuck inside. Ugh!

So when this tweet and the email below crossed my lens, I thought, “Wow, these folks really get me. And if they get me, I’m more interested in what they have to say.” (post continues below email)

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Nancy Schwartz on February 11, 2013 in Right-Things Right-Now Marketing | 1 comment
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I think you see what I mean. (Watch video here)

Former Congresswoman Gabby Giffords, who survived a gunshot wound to the head in a January 2011 shooting spree, has spent the last two years re-learning how to walk, talk, read and write. And she opened yesterday’s Senate hearings on gun control with this unforgettable statement.

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Nancy Schwartz on January 31, 2013 in Branding and Messages | 0 comments
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“From the minute the first elevator zoomed up in 1853, people have been polishing their elevator pitches. The idea was that if the big prospect ever strode into your elevator, you’d be able to  smoothly explain your organization and your role there by the time you reached your floor.”

But that elevator pitch is dead, and you need to take a radically new approach. Here’s why, and how:
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Nancy Schwartz on January 14, 2013 in Branding and Messages | 4 comments
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You tell me you’re always seeking more effective ways to build interest and action. Well, there’s no better way than letting your supporters and partners do the talking with testimonials.

Few of you use testimonials—the essence of the kind of consumer-based marketing you’re hearing so much about right now—to full effect. I’m hope to motivate you to change that with this easy-to-get-to success story from Help a Reporter Out (HARO)—a wonderful free service that links reporters with expert sources.

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Nancy Schwartz on January 8, 2013 in Branding and Messages | 3 comments
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