The first round of trends I shared with you came from big-name marketing experts, were strategic in nature, and all centered the single most important must-do for 2013. The second round featured predictions on activities, challenges and hopes from nonprofit marketers like you.
Today I’ve added my ideas to those from experts Rohit Bhargava, Katya Andresen and Marketing Profs.
Next I’ll synthesize all trends in one place, and recommend three significant but doable changes you must make to boost relationships and responses this year. Subscribe here to get that email!
1) Social media continues to gain influence. Your use of social media is officially a must in 2013, no longer an option. It’s where most of your prospects and supporters spend their digital time, so you have to be there too.
Yes, you’re in sales. So learn how to get better at it!
Are you cringing, thinking “what’s she off on now,” about to click to another web page or all of the above?
Please take a deep breath, because I believe that what I have to say here is vital to your cause.
How Do You Persuade People to Share a Precious Resource?