nonprofit communications plan

Your template helps enormously. Thanks so much for the Marketing Plan Template. We’ve just completed our strategic plan and are poised to plan our marketing. We didn’t quite know where or how to start and your plan helps enormously.” — Pam Voss-Page, Executive Director, Student Leadership Services

I outlined the value of planning and evaluating your nonprofit marketing in a recent post, and clearly hit a nerve. Many of you are frustrated by “just doing it,” and feeling that your nonprofit communications impact suffers as a result. And I heard from many of you eager to plan, but not knowing how to start or where to find the time.

In response to your requests, I’ve developed this ready-to-use nonprofit marketing plan template for you to download. I urge you to just jump into completing it. If you don’t, the impact of your organization’s communications is as uncertain as a bingo game.

Your investment of five to ten hours will give you a baseline plan useful in starting a meaningful dialogue with colleagues and guiding your daily marketing focus. Just block out an hour (first thing in the morning is ideal) each day for one to two weeks to complete your marketing plan (download here)

I guarantee that your nonprofit communications impact will soar as your communications plan will provide:

  1. A clear path forward for your nonprofit communications, no duplication of effort thinking what next.
  2. Concrete measurable objectives so you know what you are working towards.
  3. Stronger connections with your base and prospects — leading to more giving, volunteering and advocacy.
  4. Increased productivity–making the most of your time and budget.
  5. A pithy overview of your work ready to use to build understanding and support of colleagues and funders.

Go to it!

Nancy Schwartz on April 20, 2010 in Planning and Evaluation, Tools | 13 comments
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