Kivi Leroux Miller’s annual Nonprofit Communications Trends Report is one of my “go to” resources for boosting client communications impact. The report provides concrete benchmarks for your marketing, fresh ideas to experiment with, and the proof points you need to lobby for the resources and support you need to do communications right.
Please take 10 minutes right now to respond to the 2017 Nonprofit Communications Trends Survey. Deadline is tomorrow, December 2! Every survey taker will receive a free copy of the report in January and be invited to a preview webinar before the results are released.
Proof Points: Research findings to use when advocating for the marketing approaches you know are right.
Talk about a perennial challenge! Inadequate time and budget remain the two primary hurdles to nonprofits’ marketing impact. But thanks to the 1,600+ nonprofit communications and fundraising staff members surveyed for the 2016 Nonprofit Communications Trends Report, we now know more.
Here are top hurdles to communications impact, straight from you and your peers in the field:
Welcome to the Proof Point series—research findings to use when advocating for the marketing approaches you know are right.
You’re the marketing and communications expert. But that doesn’t mean your boss, colleagues, or board members buy your recommendations. Whether they just don’t get the whys (so feel uncomfortable), always have a “better” solution, or gravitate to the devil’s advocate role, these proof points will help make your case and protect important relationships!
Today’s Proof Point: Your website(s), traditional social media (Facebook, twitter and LinkedIn), and email marketing are the most important communications channels you have. That’s the call from the 1,600+ nonprofit communicators who shared insights and practices for the 2016 Nonprofit Communications Trends Report.