Way back when, when social media was new-ish (let’s say 2007), I used this classic baseball analogy to illustrate how social media fit into the communications universe.
1) Website as home base, with email as pitcher (no hits without the pitcher)
2) Core social media platforms (now Facebook, Twitter, LinkedIn, Instagram) as inside bases
3) Other social media platforms as the outfield.
Then, for so many organizations, social media platforms took precedence—capturing our imagination and anxiety (if not the impact)—over more traditional online and offline marketing… READ MORE
I know your fall is booting up big time—on right-now to-dos, end-of-year campaigns and thinking/talking on what to do differently and better next year. Same here, and for our client orgs.
But—thanks to pulling myself away from work for a much-needed sabbatical—I’m seeing what’s ahead for me and Getting Attention.org far more clearly than ever before.
Now, two months later, I’m back to work and focused on bringing my new professional vision to life. That’s:
- Finding a way to keep doing what I love (that stays put—guiding nonprofits like yours to build & strengthen relationships with donors, volunteers and more, via marketing & communications);
- While making enough money to co-support our family (no change there); BUT…drum roll here
- Shifting my decision-making framework to center on family, friends and the issues that mean the most to me.