As Technology Program Manager at the Harold Grinspoon Foundation, guest blogger Kevin Martone helps nonprofits use technology to meet their business goals.
NTEN’s Nonprofit Technology Conference (NTC) is one of the best learning opportunities I know. Then there are the wonderful folks who participate, but that’s another story.
I know many of you weren’t at the recent NTC, so I want to share my greatest takeaways with you—insights from great sessions like #15NTCvisualmedia, #15NTCemaileq, #15NTCsurround and #15NTCembracesm.
Be Visual—Here’s How
Despite recent news that photos no longer outperform other types of content on Facebook, orgs DO benefit from creating, curating and sharing relevant visuals. Here’s why:
Guest blogger Stephanie Bowen leads communications and marketing for Mobile Alliance for Maternal Action (MAMA).
Howdy y’all! Just back from Austin and this year’s NTEN Conference (#15NTC), and I’m buzzing with energy from all I learned and those I met.
But about halfway through the conference, I felt totally depleted…
When executed well, visual storytelling cuts through the clutter, delivering a mental image that resonates and is remembered (so more likely to be repeated).
Take this unforgettable example from MAMA
(Mobile Alliance for Maternal Action). I couldn’t look away, but instead lingered on the image, taking in the different women and their range of expressions. Most importantly, the photo quickly and memorably conveys not only what MAMA does, but how—improving health through educating and supporting moms via mobile messages. That’s a tough concept to get in a flash, but this photo says it all.
You can do it too! When you have your message hat on, keep an eye out for the image that says it all, and ask and train your colleagues to do the same. You’ll know it when you see it (or get a vision of what set up will be unforgettable), just like the MAMA folks did.
BTW, MAMA does great here on the relevance scale as well, leading linking this visual story with International Women’s Day (coming up later this week).
More on Visual Storytelling
Welcome to the Proof Point series—research findings to use when advocating for the marketing approaches you know are right.
You’re the marketing and communications expert. But that doesn’t mean your boss, colleagues and/or board buy your recommendations. Whether they just don’t get the whys (so feel uncomfortable), propose a “better” solution or gravitate to the devil’s advocate role, these proof points will help make your case and protect crucial relationships!
Today’s Proof Point: Your website(s) and email marketing are the most important communications channels you have. That’s the call from the 1,500+ nonprofit communicators who shared insights and practices for the 2015 Nonprofit Communications Trends Report.