Nonprofit Communications

High-Impact Nonprofit Website DesignThanks to guest blogger Alex McLain, who designs engaging websites for nonprofits as a member of the Wired Impact team.

Creating a new website for your nonprofit is a mind-boggling task. You’ve got a million questions reeling through your head throughout the process, but one of the most important to consider is: “How important is the role of design in our website?” Without a doubt, your answer should be, “Very important.”

In order to wow website visitors and keep them returning to get more info, make more donations, or sign up for events, your site needs to stand out in a sea of websites that “get the job done.” Here are 10 ways great visual design drives website impact:

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Nancy Schwartz on November 19, 2014 in High-Impact Websites | 3 comments
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Nonprofit Marketing JobPost YOUR open nonprofit marketing and communications positions here

Assistant Director Kogod Center for Business Communication American University (Washington, D.C.)

Associate Director of Communications & Marketing  The University of Cincinnati Foundation (Cincinnati, OH)

Associate Marketing Manager  Partnership for Public Service (Washington, D.C.)

Communication Specialist  International Plant Nutrition Institute
(Peachtree Corners, GA)

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Nancy Schwartz on November 17, 2014 in Jobs and Hiring | 0 comments
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Nonprofit Communications TrendsMy friend and colleague Kivi Leroux Miller, over at Nonprofit Marketing Guide, provides a wonderful service for nonprofit marketers like us—her annual report of trends in the field.

I urge you to take five to ten minutes right now to respond to her 2015 Nonprofit Communications Trends Survey.

What you’ll get in return:

  1. Special preview webinar on 2015 trends for survey takers ONLY (you’ll know the trends almost a full month before anyone else!)
  2. Full report of survey findings, unparalleled for:
    • Fine-tuning your methods and tactics
    • Getting some fresh ideas, ones you never would have thought of
    • Learning what’s NOT working, so you know what to avoid
    • Serving as proofs for your marketing approach for 2015 (so helpful for building the confidence and buy-in of skeptical bosses and colleagues).

Stop everything to respond to this survey right now. It’s the best investment you can make for marketing success in 2015. Thanks!

Nancy Schwartz on November 11, 2014 in Planning and Evaluation | 2 comments
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 Nonprofit Marketing & Communications JobsPost YOUR open nonprofit marketing and communications positions here

Account Director Fenton Communications
(Washington, D.C.)

Associate Director of Communications American Rivers (Washington, D.C.)

Associate Director of Marketing Lincoln Center Theater (New York, NY)

Communications Coordinator Neighborhoods Organizing for Change  (Minneapolis, MN)

Communications Director Riverkeeper (Ossining, NY)

Communications Director Sierra Club (San Francisco, CA)

Communications and Marketing Coordinator SACNAS (Santa Cruz, CA)

Communications and Marketing Director Sustain Charlotte (Charlotte, NC)

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Nancy Schwartz on November 10, 2014 in Jobs and Hiring | 1 comment
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Nonprofit Marketing & Communications JobsPost YOUR open nonprofit marketing and communications positions here

Affiliate Marketing & Communications Coordinator American Civil Liberties Union (New York, NY)

Communications and Brand Manager National Dance Institute (New York, NY)

Communications Officer The Brookings Institution (Washington, D.C.)

Communications Officer National Women’s Health Coalition (New York, NY)

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Nancy Schwartz on November 3, 2014 in Jobs and Hiring | 2 comments
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Nonprofit Branding Case STudyRead Part One first

There’s so much to learn from the approach United Animal Nations took to rename and rebrand the organization….as Red Rover.

Here’s Part Two of this useful case study, via Director of Communications, Marketing and Development, Leili Khalessi.

Q: So you went directly to renaming on realizing United Animal Nations wasn’t working for you?

A: Nope. We tried something much easier first (and we’re glad we did).

We began using UAN as an acronym to attempt to correct misconceptions about our organization. But…

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Nancy Schwartz on October 29, 2014 in Branding and Messages | 0 comments
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Nonprofit Communications JobsPost YOUR open nonprofit marketing and communications positions here

Assistant Editor & Senior Director, Business Development and Marketing Arabella Advisors, LLC (Washington, D.C./Flexible)

Associate Editor  Spertus Institute for Jewish Learning and Leadership (Chicago, IL)

Communications Coordinator National Coalition Against Censorship (New York, NY)

Communications Coordinator Mount Vernon (Mount Vernon, VA)

Communications Officer Helen Keller International (New York, NY)

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Nancy Schwartz on October 27, 2014 in Jobs and Hiring | 3 comments
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Post YOUR open nonprofit marketing and communications positions here

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Communications Coordinator (PT) World Affairs Council of Oregon (Portland, OR)

Communications Specialist  The Health Trust (San Jose, CA)

Communications Specialist, School Improvement & Marketing Manager Southern Regional Education Board (Atlanta, GA)

Events Director/Consultant & External Relations Associate END Fund (New York, NY)

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Nancy Schwartz on October 20, 2014 in Jobs and Hiring | 3 comments
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RRlogo

Within the first five minutes of meeting Leili Khalessi last year, I learned that she and her colleagues were in the process of rebranding their organization, including a new name. As Marketing and Communications Manager with (what is now) Red Rover, Leili was right in the middle of that challenging project. So I jumped on the opportunity to ask if she’d share the organization’s experience in this marketing adventure.

Most important takeaways:

  1. Pinpoint the problem you’re trying to solve with your marketing decisions, especially when it’s as big as a new name
  2. Ensure your organizational name/brand is recognized (and repeatable), before you invest in program branding. If you don’t, you’re likely to end up with people thinking your organization provides that one program only, which limits your growth in size and direction.

Here’s part one of this useful case study:

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Nancy Schwartz on October 14, 2014 in Branding and Messages | 4 comments
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Powerful Nonprofit Message
Breath this in deeply. It’s a strong model of that golden communications rule: Show, Don’t Tell.

Here, on its Facebook page, Breast Cancer Action (BCA) zigs rather than zags, with memorable results. See post in full size here.

Most nonprofits would have simply told folks that  pink-labeled water bottles is pinkwashing, and leave it at that. But…

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Nancy Schwartz on October 7, 2014 in Branding and Messages | 3 comments
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