nonprofit marketing plan

I recently received this Ask Nancy query and was eager to respond ASAP, as this is a question I hear frequently from nonprofit communicators like you…

Dear Nancy,

Colleagues at two other organizations in our county are in the middle of communications audits. I’m interested, but don’t know what that process would mean for our organization.

What is a communications audit, and what value does it deliver? We’re overloaded as it is and it’s hard to even consider taking on even one more thing!

Thanks much,
Denise Harris, Project Director
Human Services Coalition


Nancy Schwartz on July 18, 2011 in Planning and Evaluation | 0 comments
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Just Give Us One Day to
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I’m partnering with my friend, Kivi Leroux Miller, to offer you a special opportunity to find the solutions to your 2011 marketing challenges: The Total Focus Marketing Plan Workshop. Plan in a day—blueprint forever!

We hope you’ll join us for this intensive, limited-enrollment planning seminar for nonprofit communicators and development staff members, board members and executive directors who do it all.

You see this day is going to be different from other workshops you’ve participated in.

You’ll immerse yourself in marketing planning for a day, as we help you shed the muddled messages and impossible to-do lists that pull you in too many directions and diminish your marketing impact.

And, most importantly, you’ll leave with a clear, focused, practical marketing plan that will work for your organization—one you are fully capable of implementing.

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Learn more now! The early-bird rate has been extended until tomorrow, Sept. 17, but seats are filling so fast that we just added a second NYC workshop on Wed., Oct. 6.

Hope to see you there!

Nancy Schwartz on September 15, 2010 in planning, Professional Development | 0 comments
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Your template helps enormously. Thanks so much for the Marketing Plan Template. We’ve just completed our strategic plan and are poised to plan our marketing. We didn’t quite know where or how to start and your plan helps enormously.” — Pam Voss-Page, Executive Director, Student Leadership Services

I outlined the value of planning and evaluating your nonprofit marketing in a recent post, and clearly hit a nerve. Many of you are frustrated by “just doing it,” and feeling that your nonprofit communications impact suffers as a result. And I heard from many of you eager to plan, but not knowing how to start or where to find the time.

In response to your requests, I’ve developed this ready-to-use nonprofit marketing plan template for you to download. I urge you to just jump into completing it. If you don’t, the impact of your organization’s communications is as uncertain as a bingo game.

Your investment of five to ten hours will give you a baseline plan useful in starting a meaningful dialogue with colleagues and guiding your daily marketing focus. Just block out an hour (first thing in the morning is ideal) each day for one to two weeks to complete your marketing plan (download here)

I guarantee that your nonprofit communications impact will soar as your communications plan will provide:

  1. A clear path forward for your nonprofit communications, no duplication of effort thinking what next.
  2. Concrete measurable objectives so you know what you are working towards.
  3. Stronger connections with your base and prospects — leading to more giving, volunteering and advocacy.
  4. Increased productivity–making the most of your time and budget.
  5. A pithy overview of your work ready to use to build understanding and support of colleagues and funders.

Go to it!

Nancy Schwartz on April 20, 2010 in Planning and Evaluation, Tools | 14 comments
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