nonprofit marketing

Email Subject Line Length Does matterWelcome to our Proof Point series—highlighting research findings to use when advocating for the marketing approaches you know are right. 

Email subject line length DOES MATTER, as proven by Mail Chimp’s research on open rates for 200 million emails.

The best email subject lines are short [50 characters or less]…and provide the reader with a reason to explore your message further.

No surprise, as many email readers and browsers cut off subject lines there. But…

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Nancy Schwartz on May 21, 2015 in Proof Points | 2 comments
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Nonprofit Marketing JobsPost YOUR comms job here—nonprofits, grantmakers, B Corps & vendors serving nonprofits.

Administrative and Marketing Associate History Theatre (Twin Cities, MN)

Associate VP for News, Communications and Media Duke University (Durham, NC)

Chief Marketing Officer Jewish Board for Family and Children Services (New York, NY)

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Nancy Schwartz on May 18, 2015 in Jobs and Hiring | 0 comments
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Post YOUR comms job here—nonprofits, grantmakers, B Corps & vendors serving nonprofits.

Nonprofit Communications JobsAssociate Designer & Query/Segmentation Specialist & Knowledge and Instructional Design Specialist WGBH
(Boston, MA)

Communications Coordinator Envision Unlimited (Chicago, IL)

Communications Manager Justice at Stake (Washington, DC)

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Nancy Schwartz on May 11, 2015 in Jobs and Hiring | 1 comment
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Relevance RulesThere’s no better way for your organization to get your supporters’ and prospects’ attention (media attention, too) than piggybacking on what’s already top of mind. Your people are already thinking on this stuff, so are far more likely to connect with your campaign than at any other time. Relevances rules!

So, make the most of Mother’s Day—you still have time if you act now. Mother’s Day campaigns are right-things, right-now marketing and I’ve seen some fantastic examples from nonprofits like yours in recent years. Take a look and act NOW:

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Nancy Schwartz on May 5, 2015 in Relevance Rules | 0 comments
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Post YOUR comms job here—nonprofits, grantmakers, B Corps & vendors serving nonprofits.

imagesCommunications & Political Director, National Organization for Women (New York, NY)

Communications & Program Associate Center for Genetics and Society (Berkeley, CA)

Communications Coordinator The Human Society of Sarasota County (Sarasota, FL)

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Nancy Schwartz on May 4, 2015 in Jobs and Hiring | 1 comment
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Post YOUR comms job here
—nonprofits, grantmakers, B Corps & vendors serving nonprofits.

helpwanted2Business Development Lead Minds on Design Lab (NYC, DC or Boston)

Communications Assistant Charles Stewart Mott Foundation (Flint, MI)

Communications Counselor Full Court Press Communications (Oakland, CA)

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Nancy Schwartz on April 28, 2015 in Jobs and Hiring | 1 comment
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Thanks to Beaconfire staffer Jen Boland, who originally published this post here

HWhen Google doesn't show YOUR website in search listings.ey! If your website isn’t responsive or optimized for mobile devices, you should be worried. Because…

As of April 21, 2015, Google has prioritized mobile-friendliness as a key ranking factor in search results. Websites that are optimized for mobile devices will get the highest SEO rankings. Others (like Getting Attention.org, for now) will be penalized in rankings which will decrease your organic search traffic. Here’s how to keep your website traffic coming in through Google:

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Guest Blogger on April 21, 2015 in Web/Tech | 0 comments
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Post YOUR comms job here
—nonprofits, grantmakers, B Corps & vendors serving nonprofits.

keyAssociate Director of Email Marketing, NARAL Pro Choice America (Washington, DC)

Chief Communications Officer, Lift Alliance Austin Children Services (Austin, TX)

Communications & Marketing Coordinator, Tuesday’s Children (Manhasset, NY)

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Nancy Schwartz on April 20, 2015 in Jobs and Hiring | 1 comment
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new_job_5-resized-600Post YOUR comms job here—nonprofits, grantmakers, B Corps & vendors serving nonprofits.

Advocacy & Communications Associate, RespectAbility (Bethesda, MD)

Cause Marketing Business Development Leader, Phil & Co.
(New York, NY)

Communications & Impact Specialist, Institute of International Education
(San Francisco, CA)

Communications Coordinator, The Community Center for Education Results
(Seattle, WA)

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Nancy Schwartz on April 13, 2015 in Jobs and Hiring | 2 comments
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Nonprofit Communications JobsPost YOUR comms job here—nonprofits, grantmakers, B Corps & vendors serving nonprofits.

Communications Coordinator First Unitarian Society of Milwaukee (Milwaukee, WI)

Communications Manager, Shared Value Initiative FSG (Boston, MA)

Communications Manager Kinship Foundation (Chicago, IL)

Communications Manager Mental Health America of Texas (Austin, TX)

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Nancy Schwartz on April 7, 2015 in Jobs and Hiring | 2 comments
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