nonprofit marketing

Campaign AdviceHere’s my response to a fantastic question raised by one of our colleague nonprofit communicators this week. Eager to hear your thoughts!

Q:  Should I include an ask in announcing a big win? Tomorrow we’ll email supporters to celebrate a recent victory. This win has not been a focus in our emails to folks on this list, but is something our organization is responsible for (and supporters will care about).


Nancy Schwartz on December 18, 2014 in Campaign Marketing Models & Tips | 0 comments
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Please post your open nonprofit marketing positions here

keepcalmwebChange Communications Specialist and Employee Communications Specialist Howard Hughes Medical Institute (Chevy Chase, MD)

Chief Communications Director Nurse-Family Partnership (Denver, CO)

Communications Coordinator Bright Focus Foundation
(Clarksburg, MD)

Nancy Schwartz on December 15, 2014 in Jobs and Hiring | 0 comments
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Nonprofit Relationship BuildingThanks to guest blogger Allison Fine, who authored this new guide to nonprofit relationship building, Matterness: What Fearless Leaders Know About the Power and Promise of Social Media.

One of the most amazing things about social media is that they allow people to talk directly with one another. This is also one of the things that make social media so terrifying for organizations used to broadcasting at people rather than speaking with them.


Guest Blogger on December 11, 2014 in Relationship Building | 0 comments
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17-year-old Malala Yousafzai gave an unforgettable speech as she accepted her Nobel Peace Prize today. Despite her youth, Malala’s words show her insight and communications finesse! In fact, this core message from the speech is an unbeatable combo of passion, specificity and brevity.

Use this triad as a checklist for your organization’s messages. Less IS more—much harder to craft but totally worth it.

Nancy Schwartz on December 10, 2014 in Branding and Messages | 1 comment
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Delight with Your Nonprofit Communications

Zappos is known for its operations smarts and customer-friendly orientation. But this delightful addition to the return confirmation email I received from Zappos this morning was a real surprise—That trip over the river and through the woods to grandmother’s house went smoothly.

Here’s what I love about it:

  • Transforms a transactional communication from mundane to meaningful, so Zappos is far more likely to be remembered and returned to for a future purchase
    • Zappos emails on returns, purchases and marketing millions (billions?) times daily. That’s a lot of relationship nurturing power, at little cost (time, effort or dollars)
    • Consider the possibilities for making your donation thank you or program registration emails more meaningful and memorable.


Nancy Schwartz on December 9, 2014 in Branding and Messages | 2 comments
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Nonprofit Marketing JobPost YOUR open nonprofit marketing and communications positions here

Account Director, Temp Digital Project Manager & Temp Web Developer Grizzard Communications (Atlanta, GA/Los Angeles, CA)

Communications Associate Mobile Alliance for Maternal Action (Washington, D.C.)

Communications Director Central Synagogue (New York, NY)


Nancy Schwartz on December 8, 2014 in Jobs and Hiring | 0 comments
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Nonprofit Communications JobsPost YOUR open nonprofit marketing and communications positions here

Associate Director of Communications and Communications Assistant Demos (New York, NY)

Chief Strategy and Communications Officer
(San Francisco, CA)

Communications Director Transgender Law Center (Oakland, CA)


Nancy Schwartz on December 1, 2014 in Jobs and Hiring | 0 comments
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Post YOUR open nonprofit marketing and communications positions hereNonprofit Communications Jobs

Communications Assistant Pesticide Action Network (Oakland, CA)

Communications Director Community Health Councils (Los Angeles, CA)

Communications Manager Health Connected (Redwood City, CA)

Communications/Marketing Director Information Technology Empowerment Center (Lansing, MI)


Nancy Schwartz on November 24, 2014 in Jobs and Hiring | 1 comment
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High-Impact Nonprofit Website DesignThanks to guest blogger Alex McLain, who designs engaging websites for nonprofits as a member of the Wired Impact team.

Creating a new website for your nonprofit is a mind-boggling task. You’ve got a million questions reeling through your head throughout the process, but one of the most important to consider is: “How important is the role of design in our website?” Without a doubt, your answer should be, “Very important.”

In order to wow website visitors and keep them returning to get more info, make more donations, or sign up for events, your site needs to stand out in a sea of websites that “get the job done.” Here are 10 ways great visual design drives website impact:


Nancy Schwartz on November 19, 2014 in High-Impact Websites | 4 comments
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Nonprofit Message Impact

When my friend and colleague Stephanie Bowen announced her new job at MAMA (Mobile Alliance for Maternal Action), I was thrilled for her, but didn’t really probe what MAMA was about. Knowing her search had been focused on development organizations working with women, I figured MAMA fit into that category and left it at that.

But last week, after jealously Facebook-following Stephanie’s work-related travel adventure in India, I had to know more. Naturally, I went right to the Who We Are page on MAMA’s website…


Nancy Schwartz on November 18, 2014 in Branding and Messages | 0 comments
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