This practical, doable marketing plan template takes you from goals to benchmarks, work plan, action, and impact!
Eeesh! Those New Year’s resolutions—including the ones we set for marketing and fundraising work—are so hard to keep.
That’s because most resolutions are action items, rather than goals (the real “what we want to get to”). When things in our work worlds change—making those actions irrelevant or too difficult, or throwing them into question or making them too difficult— there’s no clear framework for assessment and adaptation. So the resolutions fade out, leaving you disappointed.
We all have an incredible marketing resource right in front of us—our board member, colleague, and loyal volunteer ambassadors. But most of us look right past them, much less make it appealing or easy for them to participate and succeed!
You still have time to launch your team of messengers to spur right now campaigns, registration, and giving. They’re already fans, so many of them will be eager and effective fundraisers. Here’s how to ask for participation, train and support your messengers, and thank them.
Your ambassadors’ reach, engagement, and donation impact is directly related to saying the right thing at the right time. The trick is.. it can’t be a script, repeated from everyone to everyone. That’s just not genuine or relevant.
Provide these three message tools to your ambassadors, and you’re golden. They’ll ensure your team’s comfort and confidence, which means they’re more likely to talk with more donors and prospects. These tools also increase the odds prospects hear the kind of consistent yet personal messages necessary to spur engagement and the actions you want!
Kivi Leroux Miller’s annual Nonprofit Communications Trends Report is one of my “go to” resources for boosting client communications impact. The report provides concrete benchmarks for your marketing, fresh ideas to experiment with, and the proof points you need to lobby for the resources and support you need to do communications right.
Please take 10 minutes right now to respond to the 2017 Nonprofit Communications Trends Survey. Deadline is tomorrow, December 2! Every survey taker will receive a free copy of the report in January and be invited to a preview webinar before the results are released.
We’re in count down to year-end fundraising season, with its relentless pressure and never-ending to-dos. Are you banging your head against the wall yet?
Joking aside, it may seem like your team’s hard work and limited resources won’t be enough. Yet you know how much you could bring in, if only…
Good news! There is a way to move past this seemingly insurmountable barrier—Launch a team of messengers to be your nonprofit’s ambassadors for year end (and beyond). Enlist your colleagues, board members, and passionate supporters to boost your nonprofit’s reach and results for little or no cost. The best part? They’re already motivated to help you reach your goals.
Start with these three steps to identify, inspire, and support ambassadors for your year-end campaign:
Watch the webinar at your convenience
Join me to learn how to turn your board, staff, and loyal volunteers into a team of passionate and engaging messengers. They’ll develop confidence and skills while you’ll get more of the donations and donor loyalty you seek—without additional budget or hires. Bonus: They’ll connect your organization with their personal networks—many of whom you’d never reach otherwise.
So many of you have reached out to me recently in total panic, asking for guidance because you’re stressed to the max by pressures of launches, giving day, and year end. Then there’s the biggest one—the pressure of unrealistic expectations (especially your own). I know because I live it too.
Methods for addressing those pressures are you- and organization-specific, but some game-changing strategies work across the board. One tried and tested method stands out as the most universal, powerful, and long-term way to get happier, healthier, and more productive at work (sorry if I sound like clickbait, but it’s true):
Team with colleagues and peers in the field to share your needs, provide and ask for help, vent and listen, or to get or give a fresh take. There’s nothing like it—we are so much stronger together. The outcome is stronger too—personally, for your output, and for the ultimate results.