nonprofit marketing

Nonprofit on Facebook ROIGet ready for a roaring point vs. counterpoint, thanks to Facebook for Nonprofits expert John Haydon, who shares his Yay below.

I’ll be following up with mini case studies and links to research supporting my recommendation. Please share your Facebook plan (or plan not to use) and why here, and/or tell us what it does (or doesn’t do) for your organization.

NAY, IN MOST CASES
You’ve probably noticed the raging discussion about the value (or not) of Facebook for all organizations (profiteers too)—it even made the most mainstream ever Time magazine.

There are two main reasons Facebook use is in question:

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Nancy Schwartz on April 17, 2014 in Social Media | 6 comments
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Crisis CommunicationsThis week’s triple murder at a Jewish Community Center (JCC) and Jewish-run retirement home in Kansas City—by a white supremacist, because he thought his victims were Jewish—generated empathy and concern among everyone I know. It was made even worse by the timing just a few days before the anniversary of 2013′s Boston Marathon massacre.

But for us Jews, about to celebrate Passover the next evening, it spurred extra sadness, anxiety and fear. Like many other peoples, Jews are periodically targeted for acts of hatred and violence. And this one, coming on the eve of such an important holiday, was especially frightening.

I was awed by the way community leader Alan Feldman, CEO of JCC Metrowest, conveyed calm, reassurance and hope to members and student families in this right-things, right-now email. He implemented this six-point approach:

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Nancy Schwartz on April 16, 2014 in Crisis Communications | 3 comments
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sotelo_yeseniaGuest blogger Yesenia Sotelo founded Smart Cause Digital where she builds and grows smart websites.

“Email is dead. No one reads their email anymore.”
You might have heard this before and you might hear it again—but not from me! Email is one of the most powerful tools available. In fact, every organization (including yours),  regardless of its size or mission, can do great things with an email list.

“Email is dead! Long live social media!”
I love social media almost as much as I love email. There’s plenty of proof of my love over on Twitter and Instagram. But social media is NOT (yet?) a replacement for email marketing. Email and social media are complementary and they should *both* be in your nonprofit’s toolkit.

Take these three steps to turn your organization’s website into an email-capturing machine…

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Guest Blogger on April 10, 2014 in Email and E-Newsletters | 1 comment
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#14ntcTakeawaysToday’s guest blogger, James Porter, is Associate Director, Development & Communications for the END Fund, a nonprofit dedicated to controlling and eliminating neglected tropical diseases.

9 presenters, 70 minutes, and 143 slides— those are the ingredients to a great #14NTCTakeaways!

Last week, 501TechNYC—the New York chapter of NTEN’s 501 Tech Clubs—met to recap the 2014 Nonprofit Technology Conference (#14NTC). Presenters spoke on topics ranging from online coalition building to storytelling.

So with that much content, what WERE the #14NTCTakeaways every nonprofit communicator needs to know? Here goes:

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Nancy Schwartz on April 3, 2014 in Trends | 2 comments
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Kids4Kars | Donate Your Kid Today

Update: Thanks to community member Phyllis Nunkis who brought 4 Kids’ deceptive practices and false advertising to my attention. Kids4Kars doesn’t meet the Better Business Bureau’s standards for Charity Accountability, and the organization has been the subject of many, many complaints from consumers over the years.  It is unfortunate to see smart, creative marketing used for the wrong purposes,” says Phyllis.

She’s 100% correct, but the best response we can have is to use this effective model to spur our own marketing innovation. Go to it!

What a morning! Our daughter, Charlotte, is off to her 5th-grade camping trip today and woke up with a challenging combo of anxiety and excitement—about having the right clothes, the weather, and every other facet of the trip she could imagine.  Between us, it was a nightmare getting her out of the house this morning and a huge relief to watch the bus pulling away.

So how timely that that I saw this Kids 4 Kars campaign first thing today. Talk about getting my attention!

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Nancy Schwartz on April 1, 2014 in Right-Things Right-Now Marketing | 1 comment
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juliebrownGuest blogger, Julie Brown, Program Director at the Findlay-Hancock County Community Foundation. Julie is intrigued by storytelling, and the opportunity it offers to inspire donors and volunteers to act.

Barely a year ago, one of my co-workers, Lisa Houck, and I were happy to spend a day together at a Nancy Schwartz training called “How to Tell Five-Star Stories.”   Lisa and I share content management duties for the Findlay-Hancock County Community Foundation Facebook page.

Other than a hazy wish hoping for additional Facebook followers, we had no specific goals.  Each day, we decided what our followers needed to hear and then we used Facebook to broadcast it to them. And we thought we were pretty good at it!

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Guest Blogger on March 13, 2014 in storytelling | 9 comments
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RobOur newest guest blogger, Rob Wu is CEO of CauseVox, a nonprofit crowdfunding and peer-to-peer fundraising platform  for nonprofits. 

You know it, and I know it. Connecting with your audience is harder than ever. And that means more of your org’s messages than ever before are ignored or deleted.

So how do we cut through the noise? And how do we motivate donors to donate and supporters to take action? We have to make our messages relevant.

That’s right-things, right-now marketing and I’m thrilled to introduce you to our Empathy Map tool to help you get there!

Note from Nancy: This Empathy Mapping technique is the perfect complement to developing personas—learn how to do that here. Then put your results together and you’ll have a 360-dgree profile of the folks you want to engage. That’s right-things, right-now marketing, and that makes you a  5-star messenger!
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Guest Blogger on March 6, 2014 in Right-Things Right-Now Marketing | 13 comments
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Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities.

New Opportunities

Help-Wanted2-150x150

Advertising Associate, Trilogy Interactive (Berkeley, CA)

Communications & Marketing Coordinator, The Temple (Atlanta, GA)

Communications Coordinator, NORC at the University of Chicago (Chicago, IL)

Communications Director, Community Foundation of Eastern Connecticut
(New London, CT)

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Nancy Schwartz on February 24, 2014 in Jobs and Hiring | 1 comment
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joleen_headshotwebWelcome to guest blogger Joleen Ong, who is the Marketing & Publications Director at NTEN—the community of nonprofit professionals who put technology to work for their causes.

Successful integrated marketing goes beyond the communications products you put out there in the world. Don’t forget your internal process.

The pattern I see in so many nonprofits is a hyper-focus on  what content to create and post, but neglect of the critical internal factors that enable success, such as collaborating across departments. But…

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Guest Blogger on February 20, 2014 in Right-Things Right-Now Marketing | 2 comments
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Right-Things, Right-Now Nonprofit Marketing

I awoke yesterday morning to a 6″ topper of new snow here in New Jersey, adding to the 24″ already there. Then we picked up the voice mail from 4:32 a.m., alerting us to a two-hour school delay.  Ugh, it’s like Groundhog Day come to life.

After getting our daughter going on her homework project, I finally got to my desk and scanned my emails…

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Nancy Schwartz on February 19, 2014 in Right-Things Right-Now Marketing | 1 comment
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