Thanks to guest blogger Alex McLain, who designs engaging websites for nonprofits as a member of the Wired Impact team.
Creating a new website for your nonprofit is a mind-boggling task. You’ve got a million questions reeling through your head throughout the process, but one of the most important to consider is: “How important is the role of design in our website?” Without a doubt, your answer should be, “Very important.”
In order to wow website visitors and keep them returning to get more info, make more donations, or sign up for events, your site needs to stand out in a sea of websites that “get the job done.” Here are 10 ways great visual design drives website impact:
My friend and colleague Kivi Leroux Miller, over at Nonprofit Marketing Guide, provides a wonderful service for nonprofit marketers like us—her annual report of trends in the field.
I urge you to take ten minutes right now to respond to her 2015 Nonprofit Communications Trends Survey.
What you’ll get in return:
- Special preview webinar on 2015 trends for survey takers ONLY (you’ll know the trends almost a full month before anyone else!)
- Full report of survey findings, unparalleled for:
- Fine-tuning your methods and tactics
- Getting some fresh ideas, ones you never would have thought of
- Learning what’s NOT working, so you know what to avoid
- Serving as proofs for your marketing approach for 2015 (so helpful for building the confidence and buy-in of skeptical bosses and colleagues).
Stop everything to respond to this survey right now. It’s the best investment you can make for marketing success in 2015. Thanks!