This week’s triple murder at a Jewish Community Center (JCC) and Jewish-run retirement home in Kansas City—by a white supremacist, because he thought his victims were Jewish—generated empathy and concern among everyone I know. It was made even worse by the timing just a few days before the anniversary of 2013′s Boston Marathon massacre.
But for us Jews, about to celebrate Passover the next evening, it spurred extra sadness, anxiety and fear. Like many other peoples, Jews are periodically targeted for acts of hatred and violence. And this one, coming on the eve of such an important holiday, was especially frightening.
I was awed by the way community leader Alan Feldman, CEO of JCC Metrowest, conveyed calm, reassurance and hope to members and student families in this right-things, right-now email. He implemented this six-point approach:
Today’s guest blogger, James Porter, is Associate Director, Development & Communications for the END Fund, a nonprofit dedicated to controlling and eliminating neglected tropical diseases.
9 presenters, 70 minutes, and 143 slides— those are the ingredients to a great #14NTCTakeaways!
Last week, 501TechNYC—the New York chapter of NTEN’s 501 Tech Clubs—met to recap the 2014 Nonprofit Technology Conference (#14NTC). Presenters spoke on topics ranging from online coalition building to storytelling.
So with that much content, what WERE the #14NTCTakeaways every nonprofit communicator needs to know? Here goes:
Update: Thanks to community member Phyllis Nunkis who brought 4 Kids’ deceptive practices and false advertising to my attention. Kids4Kars doesn’t meet the Better Business Bureau’s standards for Charity Accountability, and the organization has been the subject of many, many complaints from consumers over the years. It is unfortunate to see smart, creative marketing used for the wrong purposes,” says Phyllis.
She’s 100% correct, but the best response we can have is to use this effective model to spur our own marketing innovation. Go to it!
What a morning! Our daughter, Charlotte, is off to her 5th-grade camping trip today and woke up with a challenging combo of anxiety and excitement—about having the right clothes, the weather, and every other facet of the trip she could imagine. Between us, it was a nightmare getting her out of the house this morning and a huge relief to watch the bus pulling away.
So how timely that that I saw this Kids 4 Kars campaign first thing today. Talk about getting my attention!
Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities.
Advertising Associate, Trilogy Interactive (Berkeley, CA)
Communications & Marketing Coordinator, The Temple (Atlanta, GA)
Communications Coordinator, NORC at the University of Chicago (Chicago, IL)
Communications Director, Community Foundation of Eastern Connecticut
(New London, CT)
Welcome to guest blogger Joleen Ong, who is the Marketing & Publications Director at NTEN—the community of nonprofit professionals who put technology to work for their causes.
Successful integrated marketing goes beyond the communications products you put out there in the world. Don’t forget your internal process.
The pattern I see in so many nonprofits is a hyper-focus on what content to create and post, but neglect of the critical internal factors that enable success, such as collaborating across departments. But…