Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities.
New Opportunities
Associate Director of Integrated Content Management, The American Optometric Association (St. Louis, MO)
Campaigns Communications Manager, Free Press
(Florence, MA)
Chief Marketing Officer, Malaria No More (Flexible)
Your supporters and partners are one of the most productive marketing channels you have, and one of the least expensive. But I see so few orgs that ask supporters to spread the word on vital asks, and even fewer who make it easy (and far more likely) for them to do so.
This “spreading the word” strategy has been top of mind lately for, as it’s core to the program launch we’re marketing for a huge and complex New England human services org. I was surprised to learn that these folks had NEVER asked supporters to serve as marketing messengers. A huge opportunity missed but one to be harnessed a.s.a.p., and we’re doing just that.
So the pump was primed when I received an email from Aaron Bramley, CEO and Co-Founder of Lights.Camera.Help.
Aaron’s warm, brief email (full email here, with my annotations) covers all the bases, as he asks me to get the word out on the submission deadline for the Lights.Camera.Help Film Festival. He:
I’m a sucker for stark contrast. It’s one of the best learning tools ever, and today I’m drawing on examples from Mass Mentoring Partnership (MMP).
The Challenge
MMP supports and strengthens mentoring programs in Massachusetts and faces this marketing challenge common to every organization that doesn’t provide direct services:
What a week it was! Among other adventures last week, I met and learned with famed fundraiser Roger Craver at the fabulous Engage Conference.
Roger is a guy who doesn’t hold back. He shares what he knows, sees and suggests with absolutely no restraint.
You may agree with him or not, but his bold, evidence-based recommendations are a huge gift to the rest of us. Roger always gives you something that’s worthy of consideration. Whether you follow his guidance or not, the process of consideration itself will move your fundraising forward.
Roger’s main message today is that organizations like yours are losing 7 of 10 donors every year due to fairy-tale fundraising. Here’s what you should do about it:
Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities.
New Opportunities
Communications Assistant-AmeriCorps VISTA, Rising Tide Capital (Jersey City, NJ)
Communications & Development Volunteer, Donors Forum (Chicago, IL)
Communications Director, New Profit (Cambridge, MA)
Guest blogger, Chapin Cole is a proud Millennial who works in nonprofit development in the California Bay Area. She blogs on getting successful (yet stress-free) as a nonprofit staffer.
Lately, there’s been attention on the idea that nonprofit organizations should take more risks. There’s a stigma against risk in the sector because of a myriad of reasons, including discouragement from funders, the stereotype that nonprofits don’t have sophisticated operations, and the important services that are at stake.
READ MORE
Just trying to keep you on your toes—our job post series will return to its regularly scheduled slot next Monday!
Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities.
New Opportunities
Associate Graphic Designer, Brooklyn Museum (Brooklyn, NY)
Campaign Communications Manager, Free Press (Florence, MA)
Communications Associate, Sabin Vaccine Institute (Washington DC)
I was truly moved last week when I stumbled on this wonderful hug-in-a-video created by ONE to thank volunteers during Volunteer Appreciation Week. This fun but heartfelt four minutes quickly conveys how much the ONE folks value their volunteers. It’s an absolute winner.
“We got very positive feedback from our top vols (so much that we sent it to our high-action takers, offline action takers as well). It’s a [powerful] tactic that we’ve seen other orgs do really well,” says Garth Moore, ONE’s US Digital Director.
We’re long-time members of the local JCC (Jewish Community Center, sort of a Jewish Y). Our daughter was there for daily pre-K care but now we’re there mostly for the pool and gym rather than the Jewishly-oriented cultural and learning programs.
Big Change: New members with diverse cultural perspectives
There’s been a big change at the JCC over recent years, as the membership has grown to include many who are not Jewish. When the JCC needed to funded a major facilities redo a few years ago, the leadership decided to invite the larger (i.e. beyond Jewish) community to join—focusing on use of the athletic facilities—and made changes, such as opening on Shabbat, to support their wants.
Challenge: How to connect with new members without losing the base
Brilliant idea and it’s worked well, but I watched eagerly for the JCC to revise their core messages (shaped to a shared Jewish context) too.
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Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities.
New Opportunities
Chief Marketing Officer, Conservation International (Alexandria, VA)
Communications Director and Media Relations Manager, Friends of the Earth (Washington DC)
Communications Director, Service Women’s Action Network (New York, NY)
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