nonprofit marketing

Reboot Nonprofit MarketingOur daughter Charlotte is finishing up a blissful summer at a few different day and overnight camps. At the end of each and every day, her mind and creativity are stimulated, she’s made new friends, and she sleeps solidly with a smile on her face. She finishes the summer inspired, energized and smarter than ever.

I envy her greatly. But you and I are too old for summer camp (find me an adult camp, please!). Instead, I set out an a discovery mission—asking fellow nonprofit staffers and consultants how they reboot to tee up for a great fall and forward.

There’s still time for you to reboot. Dig into these inventive approaches a.s.a.p.:

1) Seek a different point of view: Gillian Ream Gainsley, who works in Communications and Development at the Ypsilanti District Library (MI), takes a unique approach:

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Nancy Schwartz on August 11, 2015 in Professional Development | 6 comments
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Nonprofit Communications Jobs

This is my 202nd jobs posting, and the final one. There are so many dedicated nonprofit jobs sources, that this feature is no longer necessary.

I’m going to focus content 100% on what you’ve told me is most useful, and can’t find elsewhere—tips, tools, templates and case studies. Thanks for reading, and for your feedback!

Communications Coordinator Prevention Partners
(Chapel Hill, NC)

Communications & Grants Manager Urban Habitat
(Oakland, CA)

Communications Manager MLVE, Inc. (Springfield, VA)

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Nancy Schwartz on July 20, 2015 in Jobs and Hiring | 0 comments
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Read Part One HereMark Dessauer

Guest blogger Mark Dessauer is Director of Communications at Blue Cross and Blue Shield of North Carolina Foundation.

Frank: A gathering of communicators who work for the common good (or public interest). Here’s the final challenge we discussed, with core takeaways:

How do we shape our communications to engage audiences TO ACT for change?

  • Humor: The most reliable way to folks hearts and minds is through laughter:
    • Satire has played a critical role in bringing in Millennials into the news via the Daily Show, Colbert Report and similar programs.
    • If you want to make an impact, you have to change how people think. Engaging critical thinking via satire (and humor) is an effective way to start.

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Nancy Schwartz on July 16, 2015 in Strategy | 1 comment
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Nonprofit Marketing JobsSubscribers, we’re working on getting you the ability to opt-in or -out of these listings vs. other posts. Hold on! 

Post YOUR comms job here—nonprofits, grantmakers, B Corps & vendors serving nonprofits.

Communications Expert and Editor Frameworks Institute (Washington, DC)

Communications Manager for Reproductive Rights ACLU (New York, NY)

Communications & Marketing Officer Shining Hope for Communities (New York, NY)

Communications & Marketing Specialist League of Women Voters (Twin Cities, MN)

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Nancy Schwartz on July 14, 2015 in Jobs and Hiring | 1 comment
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Nonprofit Communications JobsSubscribers, we’re working on getting you the ability to opt-in or -out of these listings vs. other posts. Hold on! 

Post YOUR comms job here—nonprofits, grantmakers, B Corps & vendors serving nonprofits.

Chief Marketing and Communications Officer  Minnesota State Colleges and Universities (Twin Cities, MN)

Chief Marketing Officer Net Impact (San Francisco, CA)

Communications Assistant The Physicians’ Committee (Washington, DC)

Communications Associate – Online and Social Media St. Mary’s Academy (Portland, OR)

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Nancy Schwartz on June 22, 2015 in Jobs and Hiring | 2 comments
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Mark DessauerGuest blogger Mark Dessauer is Director of Communications at Blue Cross and Blue Shield of North Carolina Foundation.

Frank: A gathering of communicators who work for the common good (or public interest). I found myself there this past winter, delighting in northern Florida rain while the rest of the country was being buried under snow.

Frank brings together communications practitioners, funders, experts, students and speakers in a petri dish of transformative ideas and exceptional people. Here are three key challenges we discussed—can’t wait to hear your thoughts:

How can we best communicate with unbelievers?

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Nancy Schwartz on June 16, 2015 in Strategy | 1 comment
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Nonprofit Communications Jobs

Subscribers, we’re working on getting you the ability to opt-in or -out of these listings vs. other job posts. Hold on, please!

Post YOUR comms job here—nonprofits, grantmakers, B Corps & vendors serving nonprofits.

Associate Web Producer, Director of Marketing and Creative Services, Marketing Manager &  Multimedia Associate Clinton Foundation (New York, NY)

Communications Associate
Goldman Environmental Foundation (San Francisco, CA)

Communications Associate PATH (Los Angeles, CA)

Communications Coordinator Good Shepherd Children & Family Services (St. Louis, MO)

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Nancy Schwartz on June 15, 2015 in Jobs and Hiring | 2 comments
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Effective HeadlinesThe first line your reader sees means the difference between success and failure. Most leads are clever headlines that play on words. Many are cute, but most aren’t effective.

We can learn to do better from recently-deceased report  Vincent Musetto, who wrote this “most anatomically evocative headline in the history of American journalism. [see photo]

“What endured in public memory far longer than the crime was the headline, with its verbless audacity, arresting parallel adjectives and forceful trochaic slams. The corresponding headline in The New York Times that day proclaimed, genteelly, “Owner of a Bar Shot to Death; Suspect Is Held.” Headlessness was not mentioned until the third paragraph; toplessness not at all,” reports The New York Times.

You can do the same, even with far less sensationalism!

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Nancy Schwartz on June 10, 2015 in Messaging | 0 comments
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Nonprofit Communications JobsPost YOUR comms job here—nonprofits, grantmakers, B Corps & vendors serving nonprofits.

Citizen Outreach Staff Fund for the Pubic Interest: Environment Oregon (Portland, OR)

Communications Associate New York State Health Foundation (New York, NY)

Communications Coordinator Trillium Employment Services (Auburn, WA)

Communications Director National Domestic Violence Hotline (Austin, TX)

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Nancy Schwartz on June 8, 2015 in Jobs and Hiring | 2 comments
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Published in Ebony magazine, April 1967, Vol. 20 No. 6 “When the new antenna went live, you’d swear that Dizzy Gillespie was playing right next to you.”

I can easily visualize this scene, and hear it too. Can’t you?

In fact, this excerpt from WBGO’s (NYC’s premier jazz radio station) recent appeal made the listening-enriching value of the station’s new antenna crystal clear—by showing, not telling.

Compare it with another station’s intro of its new antenna:

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Nancy Schwartz on June 3, 2015 in Messaging | 0 comments
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