Liz Polay-Wettengel is National Director of Marketing and Communications for InterfaithFamily, a Jewish non-profit based in Newton, MA.
For three years in a row, my colleagues from InterfaithFamily and I have participated in the annual Nonprofit Tech Conference (from NTEN). It is, by far, the conference that we learn the most from. Every year, we have come back with new ideas, fresh perspectives, and tools to do what we do better.
This year was no different. Held in Washington DC, the 3,000 attendees at the 2017 conference brainstormed on topics far beyond the “traditional” definition of technology—nonprofit marketing, development, leadership, and organizational infrastructure.
Key takeaways from my deep-dive into NTC learning include:
The hands-down, most hated and most frequently-avoided marketing task is budgeting. Believe me, I hear it constantly.
Now’s the time to get past this bias and digest the coming series on on budgeting how-tos. You’ll learn the value a budget brings to your work as it translates the actions outlined in your marketing plan into expense. You’ll discover is a completely different way of looking at your marketing work, that works as both a clear framework for your decision-making on wants vs. “nice-to-haves” and a powerful tool for getting the marketing dollars you need to meet agreed-upon goals. READ MORE
This practical, doable marketing plan template takes you from goals to benchmarks, work plan, action, and impact!
Eeesh! Those New Year’s resolutions—including the ones we set for marketing and fundraising work—are so hard to keep.
That’s because most resolutions are action items, rather than goals (the real “what we want to get to”). When things in our work worlds change—making those actions irrelevant or too difficult, or throwing them into question or making them too difficult— there’s no clear framework for assessment and adaptation. So the resolutions fade out, leaving you disappointed.
We all have an incredible marketing resource right in front of us—our board member, colleague, and loyal volunteer ambassadors. But most of us look right past them, much less make it appealing or easy for them to participate and succeed!
You still have time to launch your team of messengers to spur right now campaigns, registration, and giving. They’re already fans, so many of them will be eager and effective fundraisers. Here’s how to ask for participation, train and support your messengers, and thank them.
Your ambassadors’ reach, engagement, and donation impact is directly related to saying the right thing at the right time. The trick is.. it can’t be a script, repeated from everyone to everyone. That’s just not genuine or relevant.
Provide these three message tools to your ambassadors, and you’re golden. They’ll ensure your team’s comfort and confidence, which means they’re more likely to talk with more donors and prospects. These tools also increase the odds prospects hear the kind of consistent yet personal messages necessary to spur engagement and the actions you want!
Kivi Leroux Miller’s annual Nonprofit Communications Trends Report is one of my “go to” resources for boosting client communications impact. The report provides concrete benchmarks for your marketing, fresh ideas to experiment with, and the proof points you need to lobby for the resources and support you need to do communications right.
Please take 10 minutes right now to respond to the 2017 Nonprofit Communications Trends Survey. Deadline is tomorrow, December 2! Every survey taker will receive a free copy of the report in January and be invited to a preview webinar before the results are released.