Nonprofits like yours get a big lift in credibility and visibility when covered (positively) by broadcast journalists in television, newspapers and magazines. Broadcast media still works…sometimes.
But getting the attention of reporters and editors is tougher than ever, as newsrooms shrink and beats expand. And in an age of social media, some of you question whether you should continue your focus on traditional journalists. Sharpen your media strategy via this no-charge online discussion, hosted by the Chronicle of Philanthropy.