Great Words Promoting Good Causes
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I’m thrilled to launch the 2012 Nonprofit Tagline Awards (The Taggies)!
With the introduction of a new awards category—Advocacy Campaign Taglines, sponsored by Change.org—in addition to the Organizational, Fundraising Campaign, Program/Product/Service Taglines categories, your organization can now enter up to five taglines. Enter one or all today!
As a bonus, every entrant will be invited to join me for a free webinar later this summer: Aha! Messages—4 Ways to Test Message Relevance.
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Nancy Schwartz on June 25, 2012 in Taglines
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Tags:nonprofit branding, nonprofit communciations, nonprofit marketing, nonprofit messages, nonprofit tagline awards 2012, The Taggies
Building mutually-satisfying partnerships with organizations complementary to yours is one of the most effective marketing strategies I know, and one of the least costly in terms of budget and time.
Begin by defining how partnerships can help you achieve your core marketing goals. Opportunities include content and contact sharing.
Then prioritize no more than ten organizations that share your values, but aren’t directly competitive in the programs/services offered or engaging the same target audiences (sometimes those partnerships have value too, but don’t start there). Partnerships don’t have to be limited to other nonprofit organizations—consider relevant government agencies and for-profit prospects.
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Nancy Schwartz on June 7, 2012 in Partnerships
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Tags:nonprofit marketing, nonprofit messages, nonprofit taglines, Partnerships
A sneak peek at early responses (1,025 so far) to our Nonprofit Messages Survey shows a startling fact—74% of nonprofit organizations like yours use their mission statement to communicate with external audiences.
That’s a real problem if your mission statement is as inaccessible as this one (it’s real, promise): The [XYZ Nonprofit Organization] creates, connects and collaborates to raise awareness and inspire change in the areas of well-being, preserving cultures and empowering children in mind, body and spirit. [XYZ Nonprofit Organization] designs forums, partners with existing organizations and brings together experts to define solutions and implement action.
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Nancy Schwartz on June 4, 2012 in Branding and Messages
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Tags:mission statement, nonprofit branding, Nonprofit Communications, nonprofit marketing, nonprofit messages, Nonprofit Messaging Survey
