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Five Ways to Integrate Email Marketing and Facebook

john-haydon-headshotwebA big welcome to our new guest blogger John Haydon, who advises nonprofits on new media marketing strategy. John is the author of Facebook Marketing for Dummies, a contributor to the Huffington Post and an instructor for MarketingProfs University.

Growing an email list in addition to building a Facebook fan base can sometimes feel overwhelming. Especially if these two endeavors are not well integrated. Note from Nancy: Your messages should be consistent across all channels!

To help make things easier, following are five ways you can integrate your organization’s email list with social media.

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Guest Blogger on February 5, 2013 in Social Media | 0 comments
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Think Conversation, Not Megaphone, for Social Media Success (NTEN Case Study)

I’m thrilled to welcome Holly Ross, our newest guest blogger. Holly has spent seven+ years at the Nonprofit Technology Network (NTEN), working with community members to identify technology trends –  from ubiquitous access to technology leadership — that will reshape the nonprofit sector. Full Disclosure: I’m an NTEN board member and a huge fan.

“Social media is not a megaphone, it’s a conversation.” You’ve doubtlessly heard this phrase uttered at dozens of conference sessions and read it in many blog posts. Although that’s the first lesson most of us learned about social media, it’s been the hardest to implement. Having a “conversation” with people you may not know very well, on a platform you’re not entirely comfortable with, isn’t easy to pull off. It’s a skill that has to be developed.
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Guest Blogger on September 1, 2011 in Social Media | 2 comments
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