Guest blogger John Haydon advises nonprofits on new media marketing strategy. John is the author of Facebook Marketing for Dummies, a contributor to the Huffington Post and an instructor for MarketingProfs University.
It seems that most brands and nonprofits are still trying to get their head around what works on Facebook. What content works best, what time to publish updates and how to use sponsored stories are just a few of the topics discussed among nonprofit marketers.
But these issues are just symptoms of bigger challenges that we all need to better understand.