“When the new antenna went live, you’d swear that Dizzy Gillespie was playing right next to you.”
I can easily visualize this scene, and hear it too. Can’t you?
In fact, this excerpt from WBGO’s (NYC’s premier jazz radio station) recent appeal made the listening-enriching value of the station’s new antenna crystal clear—by showing, not telling.
Compare it with another station’s intro of its new antenna: