Congratulations to the
2012 Getting Attention Nonprofit Tagline Award Winners!
These 18 winners, reviewed in this brief video, were selected by more than 3,300 voters from 63 nonprofit tagline finalists identified by our expert panel of judges. And the finalists were drawn from the 1,400 nonprofit taglines entered.
I think you’ll want to know about an email I received last week from the communications coordinator of a small, vibrant nonprofit based in San Francisco.
She was ramping up to develop new messages for her organization and, as part of that process, asked her colleagues to vote for the best taglines in the 2012 Getting Attention Nonprofit Tagline Awards. (http://www.surveymonkey.com/s/tagline-awards)
Learn how to strengthen your taglines for your organization, an advocacy or fundraising campaign, program or special event, or craft powerful ones if there are none in use!
Take 5 minutes right now to vote for the 2012 Getting Attention Nonprofit Tagline Award winners—Great Words Promoting Good Causes!
48 hours. That’s how much time you have to enter the 2012 Nonprofit Tagline Awards before they close at COB, Wednesday, July 25.
I don’t want you to miss the deadline. Because here’s what happens when you take 180 seconds to enter your tagline(s):
Here’s my proposal…
You give me three minutes of your time to enter your org’s tagline(s) in the 2012 Nonprofit Tagline Awards.
Enter now
In return, I invite you to this free webinar:
4 Low-Cost, High-Impact Ways to Test Message Relevance. Deal?
Enter now! Webinar seats are limited.
Your response to findings from our Nonprofit Messages Survey highlights your desire for messages that connect quickly and strongly with the people whose help you want and how few of your organizations have those messages in place. This is a huge opportunity to improve your connection with your base, and one that’s absolutely doable by organizations of every size.
Now I want to focus hard on one of the most valuable opportunities there is, in part because it’s seldom used by organizations like yours—taglines for your advocacy and fundraising campaigns, and your special events.
Get this: Just 33% of nonprofits with advocacy initiatives in place have used a tagline for one or more of their advocacy campaigns (see chart). That means 67% of advocacy campaigns (probably more, because respondent organizations may have used an advocacy campaign tagline just once) have a clear path to stronger results.
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In the competition for attention and connection, your messaging is one of the most powerful marketing strategies your nonprofit has, but is frequently left half-done or overlooked altogether.
I’d like to help you with that via a straightforward swap: you give me your attention for five minutes, and I’ll share my expertise on a key path to “getting attention.”
Here’s what I propose:
So many of you have been asking that I wanted to let you know a.s.a.p.: The Nonprofit Tagline Awards (a.k.a. The Taggies) are coming back this summer. Great Words Promoting Good Causes!
This will be the fourth awards program, and I’m thrilled about it: Because I believe strongly that a strong tagline does double-duty — working to extend your organization’s name and mission, while delivering a focused, memorable and repeatable message to your base. It’s one of your most effective marketing tools, but a GettingAttention survey showed that 72% of nonprofit organizations don’t have a tagline or rate theirs as performing poorly.
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I’d love to have you join me for the next Message Focus Project, starting March 6.
Participants adore this immersive, limited-enrollment learning experience, and are thrilled to finish the program with a tested tagline ready to launch, message development skills, and long-term marketing brainstorming partners (in just 8 weeks). Learn more here.
And since the program is delivered online and via phone and email (in a small group and one-to-one working with me), you can participate right from your desk. No travel expenses, or time wasted! Register now.
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