nonprofit video

Boost Nonprofit Video ViewsGuest blogger Mark Horvath founded and leads Invisible People. Today he shares how to boost your YouTube views from meh to magnificent.  BTW, Mark’s video version of this post features bonus tips not found here! Here’s Mark…

I was thrilled with the performance of Invisible People’s YouTube channel for the last few years. With a focus on homelessness education, an average of 40,000 monthly views was fantastic, or so I thought.

That changed after we joined Patreon a few months back and I started to pay more attention to YouTube. The lightbulb went off when I typed “homeless” into the YouTube search bar. Invisible People undoubtedly has more videos from homeless people than any other content creator. All that came up was prank videos and other awful content that was so far from the truth about homelessness. None of our videos were showing in search with the keyword “homeless.” I knew I had to fix this, and here’s how:
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Guest Blogger on August 1, 2017 in Video | 0 comments
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Read Part One

Thanks to NYC’s 501 Tech Club for inviting knowledgeable nonprofit video makers from Broadway Cares/Equity Fights AIDS and International Rescue Committee (IRC) to share tips, tools, and case studies with us video expert wannabees. Here’s more of what I learned from them:

What’s Happening with Video at
International Rescue Committee (IRC) & Broadway Cares/Equity Fights AIDS
Cathe Neukum is Executive Producer for IRC, where she’s responsible for all video content. In her two-and-a-half year tenure, she’s increased the organization’s visibility on Facebook and YouTube by over 800%.

Cathe’s latest video (at top) features actor and activist Mandy Patinkin standing with IRC aid workers in Greece to welcome families fleeing Syria and other war-torn countries for a better life. This video has been viewed 5 million times on Facebook.
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Nancy Schwartz on February 9, 2016 in Video | 1 comment
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Nonprofit Video Tips & Tools

Read Part Two

It’s so challenging for nonprofits to get video right, especially with limited budgets and bandwidth. That’s why I so appreciate the practical guidance shared by NYC’s 501 Tech Club presenters Cathe Neukum, Executive Producer at International Rescue Committee (IRC), and Lane Beauchamp, Manager of Marketing and Media at Broadway Cares. Here’s a brief summary of what I learned:

Know Before You Go

  • Why us and why now? Ensure that the video is designed to advance priority goals, and is one of the best methods of doing so. Don’t just do it to do it. (Lane)
  • Powerful videos require planning, lots and lots of planning. Know what you’re getting into before showtime. (Cathe)
  • Make your video shareable. It’s not enough for people to like it, they need to share it. (Lane)
  • Earmark some of your video budget for paid distribution; social is a pay-to-play world at this point. (Cathe)

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Nancy Schwartz on January 27, 2016 in Video | 1 comment
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We are pleased to welcome our new guest blogger, Julie Brown, Program Director at the Findlay-Hancock County Community Foundation. Julie is intrigued by storytelling, and the opportunity it offers to inspire donors and volunteers to act.

”The universe is made of stories, not of atoms,” said poet Muriel Rukeyser.

Just a year ago, Ruykeyser’s words proved to be transformational for the Findlay-Hancock County Community Foundation. As a program officer listening to a grantee report about a local man facing a terrible disease with amazing dignity, I felt called to capture this inspirational story using a medium that could convey its energy.  Grantee interim reports are usually full of data, but this was different; this one had soul.

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Guest Blogger on October 17, 2013 in storytelling | 0 comments
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PracticeSee3 and friends have just released Into Focus, the first-ever benchmark guide to video in the nonprofit sector. It’s a good read based on solid research, with these key takeaways:

  1. Video is important and getting more so
  2. Nonprofit orgs want to make more video, but don’t have the skills, metrics or budget to do so.

The same can be said of social media, marketing planning and other marketing approaches that generate organizational resistance. BUT the data and models in Into Focus have crucial implications for the right-now actions you should take to:

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Nancy Schwartz on June 12, 2013 in Video | 0 comments
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Invisible Children’s (IC) Kony 2012 is the poster child of nonprofit video storytelling. It got attention (50 million YouTube views in the first week of release) and generated some level of understanding of the atrocities of Joseph Kony, the Ugandan rebel leader, and his LRA army.

Although the video will be remembered forever as a way to scale awareness at the speed of light by going viral, it also highlighted the challenges of visual storytelling. Kony 2012 generated widespread skepticism for its simplification of a complex situation, the infeasibility of the proposed solution, and the sensationalism of its storytelling. That, followed by the public and extreme breakdown of Invisible Children’s co-founder Jason Russell, raised a lot of eyebrows.
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Nancy Schwartz on April 5, 2012 in storytelling | 2 comments
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Is your organization telling a great story via video? If so, enter your video today in the 6th Annual DoGooder Nonprofit Video Awards,
presented by See3 Communications and You Tube.

Enter today: You have just 6 more days.

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Nancy Schwartz on February 23, 2012 in Video | 0 comments
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Stop RIGHT NOW and watch these four videos – this year’s winners of the 5th Annual DoGooder Nonprofit Video Awards.

These awards went to four incredible organizations in recognition of their creating the best nonprofit videos of the past year. The videos are creative, clever, informative, interesting, and above all – they are high impact. They videos exemplify how nonprofits can (and must) connect with the world and tell their stories with video. And you can do it too, no matter your budget!

Take the time right now to dig in by watching this year’s winning videos then draft an outline for your first (or next) video. It’s a powerful – and fun – medium!

Here is clear, how-to guidance on creating your video!

Please share your recommendations on video creation dos and don’ts here. Jumping in can be so daunting for the newbie!

Nancy Schwartz on April 5, 2011 in Video | 2 comments
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…via video, and every other medium.

I’m a big fan of The Wooster Group – an inventive, provocative theater company based in Manhattan. But this video, emailed out today to herald a forthcoming benefit, is just plain empty of  meaning.

Better not to say (or video) anything at all, than to release a video without meaning. That generates annoyance, the absolute enemy of engagement.

My bet is that no one outside the Group saw this video before it was released. Always test…even if the tester is your partner or neighbor. It’s not about you, it’s about your network (AGAIN)!

Have you seen or watched nonprofit marketing content that annoys you, or is empty? If so, please share the what and why with us.

Nancy Schwartz on January 7, 2011 in Video | 7 comments
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Online video, which has become a wildly popular communications channel in the past few years, is one of the best ways there is to tell your nonprofit’s story.

Video, when done right, can forge powerful connections between your organization’s work and your base that drive viewer action (to donate, join or volunteer). But, that’s possible only when your video stands out from the competition, in two minutes or less.

We were thrilled to finally have the chance to produce our first Getting Attention video, and learned that while it’s not as easy as it looks, it’s worth overcoming the natural challenges such a project presents.

Read the full article to learn from our mistakes so you can produce a video that drives the action that your organization needs!

P.S. Get more in-depth articles, case studies and guides to
nonprofit marketing success — all featured in the twice-monthly
Getting Attention e-update.
Subscribe today.

Nancy Schwartz on March 4, 2010 in Video | 2 comments
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