nonprofit

Reboot Nonprofit MarketingOur daughter Charlotte is finishing up a blissful summer at a few different day and overnight camps. At the end of each and every day, her mind and creativity are stimulated, she’s made new friends, and she sleeps solidly with a smile on her face. She finishes the summer inspired, energized and smarter than ever.

I envy her greatly. But you and I are too old for summer camp (find me an adult camp, please!). Instead, I set out an a discovery mission—asking fellow nonprofit staffers and consultants how they reboot to tee up for a great fall and forward.

There’s still time for you to reboot. Dig into these inventive approaches a.s.a.p.:

1) Seek a different point of view: Gillian Ream Gainsley, who works in Communications and Development at the Ypsilanti District Library (MI), takes a unique approach:

READ MORE

Nancy Schwartz on August 11, 2015 in Professional Development | 6 comments
Tags:, , , , ,

Flickr: Alan EnglishThe adventure in question is my first-time sabbatical which runs through early September.

I’m taking this time to reboot, and to see what bubbles up. And I hope to return with a practice for personal nourishment firmly in place, and the confidence and ability to mesh that more effectively with my job. That’s the work behind the work I want to do better.

READ MORE

Nancy Schwartz on June 25, 2014 in Professional Development | 4 comments
Tags:, , , , ,

I’m hosting the Nonprofit Blog Carnival this month, and would like to invite all bloggers to share your “one book” recommendation.

Please blog on:
What single book (not blog, not conversation, not Facebook page) has changed your life as a nonprofit staffer, consultant or vendor? Plus the why and how. Write and submit your “one book” post today, while it’s on your mind. Deadline is May 27.

On May 31, my blog post will feature summaries and links to posts on these “one books,” and a few of the dozens of responses from other nonprofit professionals.

Your “one book” can be focused on a topic far outside nonprofit topics, if it’s moved you forward in your nonprofit work. For an example of a fantastic post on this theme, take a look at this post by Pamela Grow.

WHAT’S YOUR ONE BOOK?
A few weeks ago, long-time colleague Steve Damiano, Director of Professional Development at New York City’s Support Center for Nonprofit Management, asked me to recommend a few marketing books for his nephew, soon to graduate with a marketing degree. Four titles quickly came to mind, a flow that made me realize that this is an ideal topic for the Nonprofit Blog Carnival.

And I’ll publish the compilation as a reading list for our community, based on your posts.

The deadline is May 27.

You can enter your submission in one of two ways:

1. You can fill out the carnival form here
2. You can email a link to the post to nonprofitcarnival (at) gmail.com

P.S. Here’s my “one book” — looks dry as dust but…

Nancy Schwartz on May 17, 2011 in Professional Development | 4 comments
Tags:, , , , , ,

How to Defend Your Nonprofit Marketing Budget You know it at home and at work. Times are tough, and probably going to get tougher before they get better.

Even though your marketing challenges are greater than ever, with your audiences' minds focused on other concerns and their budgets stretched by daily living, you're likely to be worried about your marketing budget. And you should be.

Nonprofit management's first response to tough times is often to reduce expenditures across the organization. After all, that's the best way to balance the budget. Every department has to scale back, and marketing is often one of the first targets. Right?

Wrong! Although it may seem right (politically) to accept the decision to slash your budget, it's the wrong move to make. In the long run, accepting a significant budget cut will harm your organization. When a nonprofit cuts marketing, it severs one of the hands that feed it.

Here's how to proactively safeguard your marketing budget, or defend it if its already under attack.

P.S. Yes We Can! When a powerful tagline is joined to a compelling mission…nothing is impossible! Download the free Nonprofit Tagline Report for must-dos, don't dos, case studies and 1,000+ nonprofit tagline examples!

Nancy Schwartz on November 13, 2008 in Nonprofit Communications, Planning and Evaluation, Strategy | 0 comments
Tags:, , , , , ,

<< Back to Main