nonprofit

I’m hosting the Nonprofit Blog Carnival this month, and would like to invite all bloggers to share your “one book” recommendation.

Please blog on:
What single book (not blog, not conversation, not Facebook page) has changed your life as a nonprofit staffer, consultant or vendor? Plus the why and how. Write and submit your “one book” post today, while it’s on your mind. Deadline is May 27.

On May 31, my blog post will feature summaries and links to posts on these “one books,” and a few of the dozens of responses from other nonprofit professionals.

Your “one book” can be focused on a topic far outside nonprofit topics, if it’s moved you forward in your nonprofit work. For an example of a fantastic post on this theme, take a look at this post by Pamela Grow.

WHAT’S YOUR ONE BOOK?
A few weeks ago, long-time colleague Steve Damiano, Director of Professional Development at New York City’s Support Center for Nonprofit Management, asked me to recommend a few marketing books for his nephew, soon to graduate with a marketing degree. Four titles quickly came to mind, a flow that made me realize that this is an ideal topic for the Nonprofit Blog Carnival.

And I’ll publish the compilation as a reading list for our community, based on your posts.

The deadline is May 27.

You can enter your submission in one of two ways:

1. You can fill out the carnival form here
2. You can email a link to the post to nonprofitcarnival (at) gmail.com

P.S. Here’s my “one book” — looks dry as dust but…

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Nancy Schwartz on May 17, 2011 in Professional Development | 4 comments
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How to Defend Your Nonprofit Marketing Budget You know it at home and at work. Times are tough, and probably going to get tougher before they get better.

Even though your marketing challenges are greater than ever, with your audiences' minds focused on other concerns and their budgets stretched by daily living, you're likely to be worried about your marketing budget. And you should be.

Nonprofit management's first response to tough times is often to reduce expenditures across the organization. After all, that's the best way to balance the budget. Every department has to scale back, and marketing is often one of the first targets. Right?

Wrong! Although it may seem right (politically) to accept the decision to slash your budget, it's the wrong move to make. In the long run, accepting a significant budget cut will harm your organization. When a nonprofit cuts marketing, it severs one of the hands that feed it.

Here's how to proactively safeguard your marketing budget, or defend it if its already under attack.

P.S. Yes We Can! When a powerful tagline is joined to a compelling mission…nothing is impossible! Download the free Nonprofit Tagline Report for must-dos, don't dos, case studies and 1,000+ nonprofit tagline examples!

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Nancy Schwartz on November 13, 2008 in Nonprofit Communications, Planning and Evaluation, Strategy | 0 comments
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